Lindbergh is basically a private optical shop of the Danish royal family.
Air titanium is Lindbergh's first glasses, and later series also inherited its mantle. Lightweight materials, screw-free minimalist design and concern for comfort make Lindbergh a success. These three core elements will not exist in the whole series of products in the future.
The first is light.
Lindbergh's glasses, the lightest of which can reach 1.9g, are just like feathers, so people can hardly feel their existence. Can have this light feeling, because it uses titanium as the main frame material.
Titanium is a 10 element in the earth's crust, with light weight, high strength, corrosion resistance and good ductility. However, in 1985, the last climax of the Cold War, the Reagan administration just put forward the "Star Wars" plan, and titanium is still given priority in aerospace and military fields, and is rarely used in the civilian consumer market. Through hard work, the old Lindbergh got titanium from the American supplier at that time and became the first brand to use titanium in glasses.
The use of titanium makes the whole frame as light as a feather on the premise of being very strong and durable.
Although the frame has become lighter, the mechanical structure is very stable and there will be no top-heavy situation. Designers with architectural background consider that these points are related to comfort. By the way, Henrik, the current CEO of Lindbergh, is also from architecture.
Lightweight frames greatly reduce the burden of the bridge of the nose and make the wearing comfort of glasses have a qualitative leap. This design was born 32 years ago. Nowadays, many high-end glasses also use titanium, but Lindbergh, as the earliest brand, has a deeper technical accumulation and is also titanium, which can be lighter.
Lindbergh's strength lies not only in the choice of materials, but also in its integration of the concept of minimalism into the industrial design of products.
Just like Poul-J, the founder? Henrik, the son of Lindbergh and now the head of Lindbergh, said, "What you should see is not the frame, but the face."
Since its establishment 32 years ago, Lindbergh has never used screws, rivets or welding in glasses, considering that screws may loosen and bring unnecessary weight.
Connections between frames are hinges made by bending titanium wires:
Or a carbon sleeve similar to the tenon-mortise structure in ancient China:
Simple lines and seamless structure not only bring convenience to use, but also bring a pleasing aesthetic experience.
Although it has been customized, Lindberg has equipped each pair of glasses with four pairs of nose pads with different shapes, supported by medical silicone, for customers to adjust to the most comfortable state:
The positions of the temples are also designed into three different lengths for customers to adjust:
Considering the sensitivity of children's skin, children's and teenagers' series frames have specially removed nickel components and adopted anti-allergic silicone pads.
In addition to traditional glasses, Lindbergh has a product line of sunglasses and children's/teenagers' glasses.
Strict and meticulous design is not the same as being dull. Lindbergh's products can be customized in a modular way. So you can choose rimless or rimless glasses, and you can choose titanium wire, titanium plate or acetate fiber temples. Glasses frames and temples have dozens of color schemes, which can be freely combined.
Color titanium wire temples
Its most famous family may be the luxurious diamond-encrusted pure gold series, but it has gone far beyond the scope of ordinary people.
I think the most fascinating thing in his family is the buffalo horn series of buffalo horn glasses.
Completely hand-polished, buffalo horn frames retain the natural beauty of materials to the maximum extent, and the industrial beauty of streamlined pure titanium temples is simply a stunner in the world. To complete this stunner, * * * has gone through 152 processes before and after, and she is also making glasses as a work of art.
Today, Lindbergh still maintains the family business model that he insisted on at the beginning of his establishment to ensure the control of products and brand spirit. Outside the office of CEO Henrik Lindbergh is the production workshop.
Product design, production, packaging and distribution are all completed under the same roof. Lindbergh's glasses may also be the fastest customer order in the world-it only takes 6 days at the earliest.
In addition to glasses, Lindbergh's business cards, mirrors for customers to try on and even display containers are all designed by himself.
Lindbergh's self-designed display cabinets and spotlights also embody the design gene of minimalism.
One thing that impressed me deeply is that Mr. Henrik proudly introduced to the media not their gold glasses with jewels, but that they once provided glasses for a four-month-old baby.
Yes, for Lindbergh, the needs of a little baby are also worthy of attention.