The new creator's word-of-mouth rating came into effect on August 4th. This change is a big adjustment for all Tik Tok businessmen!
If we don't want to limit the flow of our stores because of the implementation of the new regulations, then we must make corresponding adjustments according to the new rules of word-of-mouth distribution of Tik Tok.
What are the key changes in the revision of The Creator's Word of Mouth? How should creators maintain stability and improve the word-of-mouth rating of the new edition?
Specifically, the following three adjustments have been made to the assessment indicators:
1. Increase the evaluation latitude of "content word of mouth": the evaluation index is the negative feedback rate of content promotion in the effective paid order generated by the creator sharing goods;
2. Adjust the original latitude of "Commodity Experience and Logistics Experience" to "Commodity Word of Mouth": delete the original after-sales index and adjust it to the merchant experience score and product favorable rate index updated at noon on the day when the trailer content was created;
3. Adjust the assessment latitude of the original "service experience" to "service reputation", and modify the assessment indicators: delete all service assessment indicators from the perspective of merchants, and only keep the proportion of orders that consumers complain about the creator's content promotion and service attitude, that is, the service bad review rate.
Let's elaborate from the above three parts!
0 1: content word of mouth accounts for 35%.
In the word-of-mouth subsystem, the evaluation latitude of "content word-of-mouth" is added.
The score comes from the short video and live broadcast of the trailer generated by the creator in recent 90 days. The proportion of bad review orders related to content promotion is fed back in user evaluation and refund, which is calculated according to the comprehensive ranking of the creator's basic single index in the industry, the type of self-selling/non-self-selling and the weighted average of the effective payment order amount generated by the creator's sharing of goods (self-selling refers to the order that the store is bound to the official account number or channel number).
In other words, if the description written in the consumer comments or refund application does not match, make false propaganda, and the delivery time does not match the promise, your content word-of-mouth score will drop accordingly.
02: Commodity word-of-mouth accounts for 60%
The evaluation of the original commodity experience and logistics experience is adjusted to the word-of-mouth of goods. The score comes from the merchant experience score (that is, store reputation) and favorable rate of the creator who shared the goods before the trailer in recent 90 days, and is calculated according to the comprehensive ranking of the creator's basic single index in his industry and self-selling/non-self-selling types, combined with the weighted average of the effective payment orders generated by the creator's sharing of goods;
We need to talk about the product word-of-mouth with the highest proportion in the whole word-of-mouth subsystem. What merchants should pay attention to is that word-of-mouth is mainly to evaluate the favorable rate of goods sold in Huang Xiaoche and the store rating of your Tik Tok store.
So what is the main factor that determines this score? Here, we must pay attention to the word "before the trailer", that is to say, it evaluates the favorable rate and store rating of the product that you have already had a trailer to sell today.
Therefore, we need to optimize the high experience score in the process of product selection. Merchants with high praise rate cooperate with commodities and make reasonable pricing by comparing samples in advance.
If a product has a low praise rate and a low store rating, the more you sell in the yellow car, the lower your word-of-mouth rating will be.
Whether it is live broadcast or short-sighted delivery, as long as the trailer sells goods with low praise rate or low experience score, it will lower your word-of-mouth score.
Here is also an important reminder to all the merchants who make small shops in Tik Tok: small shop merchants should refine their operations and maintain a good store experience; Because the store experience score is low, it will not only be limited by the platform; And no one wants to cooperate to bring goods!
03: Service reputation only accounts for 5%
In the composition of word of mouth, service word of mouth accounts for a relatively small proportion, only 5%. The score comes from the negative feedback rate of users' online platform expression on the creator's behavior caused by the creator's commodity sharing in the past 90 days, and is calculated according to the comprehensive ranking of the creator's basic single index among all creators.
In this link, the creator should actively respond to the pre-sales/after-sales consultation of consumers, avoid behaviors such as "performance does not match description/commitment", "abuse" and "silence", and always maintain the hospitality relationship to avoid negative feedback on service caused by consumer dissatisfaction, which will further affect the score.