First, the real estate company operating performance management content
(A) the objectives of the operational performance management system
The so-called system goal is the ultimate goal of strengthening operational performance management. The performance management of real estate enterprises should be carried out according to the system objectives. In the operation performance management of real estate companies, we should analyze all the supporting information, understand the internal and external environment of the company's development, as well as the opportunities and challenges faced by the company itself. Performance management should provide some controlling information for enterprise decision-making, such as the budget of company strategy implementation or the method of employee rewards and punishments, so as to promote the effective implementation of performance management.
(B) operational performance management strategy
Strategy is the soul of performance management of real estate enterprises. There are generally three modules in corporate strategy: corporate overall strategy, corporate business strategy and specific functional strategy. The formulation of enterprise strategy is not only the responsibility of leaders and managers, but also the participation of managers and employees at all levels in real estate enterprises. Only by combining the ideas of all employees can the operational performance management strategy be diversified and feasible.
(C) Evaluation object of operational performance management
The determination of evaluation object is very important for the management of real estate enterprises' performance. First of all, the determination of the evaluation object is related to the collection and arrangement of specific information. Secondly, the evaluation results will have an impact on the evaluation object. Only when the evaluation object is clear can the results of performance management be applied to employees. Generally speaking, the performance management evaluation objects of real estate companies are generally the overall performance and individual performance of the company. From the company level, the implementation of performance management can promote the optimization of the company's own business strategy and make the company maintain greater advantages in the competition in the same industry. For individuals in the company, doing a good job in operational performance management can give employees with good personal performance a competitive advantage and promote the effective use of human resources.
(4) Evaluation index of operational performance management
The determination of evaluation index is an important link for real estate enterprises to implement business performance management. Whether the evaluation index is selected correctly has an important influence on the implementation of performance management. When evaluating business, it is necessary to evaluate its value from multiple angles, treat the object of evaluation as one thing, and analyze the diversity of things. In practical work, the staff can't effectively evaluate all aspects of the evaluation object, but which key evaluation indicators are selected is the key to the effectiveness of the operation performance management of real estate companies.
(V) Evaluation criteria for operational performance management
Evaluation standard is the decisive factor of performance management of real estate companies. Simply measuring the company's performance does not explain any problems in the company's development process. Only by defining standards and understanding the development of the company with standards can performance management have greater significance. What kind of standards are chosen as the basic standards and which evaluation standards meet the company's development goals are issues worthy of consideration by the performance management workers of real estate companies. Every real estate project should have different evaluation criteria, and only targeted performance management will become efficient management.
Second, real estate companies operating performance management methods
In the development of real estate companies, there is often a phenomenon that the performance of some departments is very outstanding, but the overall performance target of the company has not been achieved. These phenomena occur because the company's development strategy is out of touch with performance management, and performance management does not serve the implementation of enterprise strategy. Therefore, in view of the needs of real estate enterprises, the author puts forward the following operational performance management methods:
(A) to strengthen the establishment of the strategic target system of real estate enterprises
To do a good job in business performance management, we must take the company's development strategic goal as the ultimate goal of business performance. Only by decomposing the strategic objectives of the company's development layer by layer can every department and employee within the company work hard towards the ultimate development goal of the company. Managers of real estate companies should adjust their strategic objectives according to the development of the company and the changes of internal and external environment, so as to clarify the key points of the company's operation. Business leaders should pay attention to the creation of corporate atmosphere and make employees aware of their sense of responsibility. Because strategic decision-making is not only the business of enterprise leaders, but also the responsibility of every department and employee. Under the guidance of the enterprise-oriented concept, strengthen the transparency of strategic guidance, do a good job in publicizing the company's development, and let middle-level leaders and grassroots employees understand the strategic system of the enterprise. Divide the company's long-term goals into different short-term goals according to the period, divide the short-term goals into the responsibility goals of each department, and implement the responsibility of completing the goals to every employee in the department. In this way, enterprises and employees will be closely linked because of performance management objectives, thus enhancing the cohesion of enterprises and improving the vitality of enterprises.
(B) Strengthen the analysis of the business chain value of real estate enterprises.
The analysis of the company's business chain value is helpful to clarify the business focus of operational performance management. The effective confirmation of business priorities will make the key performance areas of enterprises clear. After establishing a complete development goal of real estate company, leaders need to organize personnel from all departments to analyze the value of business chain, so as to evaluate the previously determined development plan. Rank the company's contribution by combining the key elements of business chain value analysis, and provide evaluation objects and standards for performance management. Analyzing the value of business chain, establishing the company's value system, and clarifying the work value of each department and post are conducive to improving the performance management level.
(3) Improve the scientific nature of the strategy of real estate enterprises.
To strengthen the quality of performance management of real estate enterprises, it is necessary to strengthen the formulation of performance management strategies. Scientific strategies can often promote scientific work behavior. Generally speaking, there are three ways to make a strategy: top-down, bottom-up, and combination of top and bottom. The so-called top-up means that the company leaders formulate the overall strategy and then decompose the overall strategy into the strategies of various departments. This method overemphasizes the rights of company leaders, but leaders often don't understand the actual situation of performance management, which will increase the blindness of strategy. Bottom-up method refers to the method that each department submits its own performance management plan without the rigid requirements of company leaders, and then the leaders combine it into the final overall strategy. This method will make each department choose a method that is beneficial to its own interests, which is not conducive to the fairness of performance management. Therefore, in the current performance management of real estate companies, it is best to adopt the method of combining up and down to determine the strategy. When setting performance management objectives, all staff should participate, and formulate strategies in line with the company's development direction and actual work in communication. Ensuring the feasibility of the strategy, balancing the focus of short-term strategy and long-term strategy, and allowing all departments to make corrections according to the actual work situation can improve the scientific nature of the performance management strategy.
(D) Do a good job in real-time performance management in strategy implementation.
The development of real estate companies depends on the work of various departments and employees. Every manager of the company should realize that performance management is not only to motivate employees' enthusiasm, but also to assess the quality of employees' work. Through the assessment, we can find the problems existing in the work, and through encouragement, let employees actively correct the problems, and finally promote the realization of the strategic objectives of the enterprise. Therefore, when implementing performance management, real estate companies should not only evaluate the results of actual work, but also pay attention to the evaluation of work process, so as to coordinate the work process and results of employees with the overall development goals of the company. Conduct regular performance appraisal every month or quarter, hold performance management meetings, compare the degree of target completion, and promote the scientific work in the next step.
Three. Concluding remarks
To sum up, the establishment and improvement of the market economic system makes the management of real estate companies' operating performance more and more important. Only by establishing a complete operational performance management system and highlighting the development goals of real estate companies can we promote the stable development of the company. Doing a good job in operational performance management can stimulate the enthusiasm of employees, improve their skills, highlight the competitive advantage of enterprises, and promote the formation of enterprise strategies and development capabilities.