In recent years, many fashion brands have paid more and more attention to the status of clothing collocation division. At present, the average salary of such talents has reached about 5,000 yuan per month. According to industry experts, there are currently 400,000 professional matchmakers in Japan. According to the proportion of population, there should be at least 1 10,000 professional matchmakers in China in the future. However, the current talent gap is around 200,000, and this profession has a bright future in China.
Basic requirements of clothing collocation division
Clothing collocation division not only serves the models in the store, but also creates the most suitable image for customers through clothing collocation. Therefore, as a personal dressing instructor, we should not only understand the fabric, texture and color of clothing, but also conform to our professional identity. Generally speaking, the basic requirements of clothing collocation division include the following aspects: First, the image is appropriate. Image is the most direct embodiment of people, and it is also the most basic requirement of clothing collocation division. As a professional clothing collocation division, generous appearance, elegant manners and proper way of speaking can best convey professional information. It is hard for us to imagine that a disheveled collocation teacher can make good suggestions on the customer image and guide others.
Second, the pursuit of fashion. A clothing collocation division is not a good stylist if it lacks any understanding of fashion. Pursuing fashion doesn't require clothing collocation designers to put on all the new products released in fashion week, but to understand fashion, accept fashion and understand the new round of fashion with a broad mind. In this way, when conducting clothing guidance, we can convey the latest popular information to customers and reflect the most professional posture.
Third, treat people sincerely. "The most important thing for an excellent clothing collocation division is to have a sincere heart to treat others. If you bring the best things to every guest, she will feel it and she will give you the best return. " Liu Jihui, chief color consultant of CMB China, once summed up the requirements of clothing collocation division. Indeed, a truly powerful and talented person, with a humble and sincere attitude, can make customers trust you, get close to you, and communicate with you with confidence. On the contrary, even if you have great ability, you have a condescending attitude. I believe no one will be willing to listen to your guidance with trepidation around you.
Fourth, pay attention to details. The real clothing collocation division is in no hurry to match clothes together and make a shape to complete the task. Instead, after many careful comparisons, the elements in every detail are balanced and integrated, such as adding pendants to break the dullness of clothing, or wearing denim vests on T-shirts to make them more personalized. These are all things that the clothing collocation division must consider. Therefore, it is also a special test of the aesthetic ability of clothing collocation division.
Industry evaluation
Zhou Cheng, an analyst in the evaluation industry, believes that under the strong impact of international fashion brands entering the China market, the consumption impulse and purchasing power of Chinese mainland market should not be underestimated, especially in the consumption process of clothing accessories, most consumers will be attracted by the "eyeball effect" and spend because of a clever clothing collocation. Therefore, in such a huge consumer market, the work of clothing collocation division is virtually giving consumers an invisible professional guidance, and professional clothing collocation talents are also conducive to the healthy development of the clothing retail market.