Xiaomi's first model is likely to be economical. In the previous online voting initiated by Lei Jun, the number of people wishing to own Xiaomi's first car was within 654.38+10,000 yuan, followed by 654.38+10,000 yuan to150,000 yuan. A close study of Xiaomi's family history shows that Xiaomi's mobile phone achieved market breakthrough mainly through high cost performance in the early and middle period.
Xiaomi had a slogan before, and the profit rate of hardware never exceeded 5%. More importantly, he hoped to make profits through follow-up ecological services. Therefore, Xiaomi's first model is very likely to launch a cost-effective and economical model to capture more fan users. Then, through the follow-up ecology (finance, insurance, software, ecological hardware, etc.), the whole life cycle business model will be expanded. ).
The high-level automatic driving function will become the core weapon of Xiaomi Automobile. In addition to this recruiter mainly in the field of autonomous driving, Xiaomi's investment in autonomous driving has not fallen. On June 3rd, Xiaomi participated in the D-round investment of $654.38+0.9 billion from Mu Zong Science and Technology, a supplier of intelligent driving technology and products.
On June 8th, Xiaomi, Gaoling and Meituan jointly invested in the D-round financing of laser radar head manufacturer Jose Technology, with the financing amount exceeding 300 million US dollars. Through direct cooperation with many self-driving R&D teams, it not only adds the brand, but also provides Xiaomi with a relatively mature and stable self-driving solution.
Xiaomi is likely to adopt the mode that R&D is headquartered in Beijing and the production and delivery places are separated from it. The job address shown in this recruitment information is all in Haidian District, Beijing, so it is interpreted by the industry as "Xiaomi Automobile R&D Center Headquarters is about to settle in Beijing". At present, the demand for talents in automobile enterprises and high-tech enterprises in the automobile industry is getting stronger and stronger.
R&D is headquartered in Beijing, which is conducive to Xiaomi's rapid establishment of a core team of car-making talents. In the future, Xiaomi will recruit a group of engineers who master the know-how of car development from the new and traditional car-making forces to supplement the car-making genes. The possibility of Xiaomi's first model OEM is extremely high.
Recently, both BYD and Great Wall have reported the news of OEM for Xiaomi. Xiaomi itself is not good at manufacturing related businesses, but is better at user experience and product development. The gene of Xiaomi's core team is to be an operating system and imitate Apple's supply chain to find a foundry. This model of Xiaomi is already very familiar. In the army of many cars.
BYD has mature mobile phone OEM experience and has cooperated with Xiaomi for many years. At the same time, BYD and Daimler cooperate with Tengshi brand, and the pure electric cooperation experience with Toyota will bring more convenience to Xiaomi's OEM. The high vertical integration of BYD's supply chain is its biggest advantage, and its cooperation with Xiaomi.
BYD can directly provide new energy, electricity and other related core components, which has inherent advantages in controlling the cost of building cars. Even Xiaomi may directly use BYD's existing pure electric vehicle platform to speed up the construction of cars. Have a broad circle of friends and build a new smart ecology of Xiaomi by building a car.
It is the key to Xiaomi's break. Just as many domestic auto industry big coffees said in an interview recently, Xiaomi entered the market too late to surpass the head enterprises. However, Xiaomi is likely to master the core competence of smart cars by independently defining and designing the software architecture of the whole vehicle, and at the same time, based on the mastery of the above capabilities.
Open up the ecological chain of other products, and form alliances with many Internet companies to form an intelligent ecological experience integrating people, cars, mobile phones and smart homes.