1. Political and legal environment refers to the political system, government system, laws and regulations of the country or region where the market is located. Enterprises need to pay special attention to economic laws and regulations closely related to enterprise management, social hot events related to industries, attitudes and actions of various political and social groups towards enterprise activities, and so on. China's legal system is still being improved. Therefore, compared with developed countries, the protection of intellectual property rights in China is still at a low level. Design consulting industry is a knowledge-intensive enterprise, and its core competitiveness is intellectual property protection. Therefore, domestic design consulting enterprises will be in a relatively weak legal position for a long time, and their rights and interests cannot be fully guaranteed. In addition, for domestic design consulting enterprises, the worries about the domestic real estate market bubble, the ups and downs of the stock market, and the macro-control policies and measures introduced by government departments all need constant attention and in-depth understanding. Especially due to the frequent changes and tightening of national policies, it has a far-reaching impact on the decision-making of domestic design consulting enterprises, which will eventually force design consulting enterprises to change their business strategies to meet the needs of the market and customers.
Two, the economic environment refers to the social and economic conditions for the survival and development of enterprises, involving the state, society and market. The economic environment of enterprises is mainly composed of social and economic structure, economic development level and other factors. With the reform and opening up and economic development in China for more than 20 years, all walks of life are advancing by leaps and bounds, and design consulting enterprises are no exception. Due to the imbalance of economic development and the gradient of market opening, domestic first-tier and second-tier cities have different market demands and urban planning, which is undoubtedly good news for design consulting enterprises. But at the same time, we should also see that with the approach of Beijing 2008 Olympic Games and Shanghai 20 10 World Expo, all projects are in the final stage, and how to open up new markets is a problem that design consulting enterprises need to consider carefully at present.
Third, the social natural environment includes social environment and natural environment. Among them, the natural environment and social culture have great influence on enterprise strategy, especially on design consulting enterprises. Due to China's vast territory and great changes in natural environmental conditions, the technical conditions of projects in each region are different. In addition to the national general specifications, various localities have also issued their own technical specifications and other requirements, such as the design requirements of heating in northern cities, which must be considered when design consulting enterprises enter the design of different places. At the same time, the influence of social culture should not be underestimated. The cultural differences between the North and the South and between the East and the West will undoubtedly cause misunderstandings and obstacles in communication between enterprises and owners, which overseas design enterprises feel more deeply after entering China.
Fourth, the technological environment directly affects the survival and development of enterprises. With the development of science and technology, the updating speed of building construction technology is accelerating, and new materials and products emerge one after another, which provides excellent technical support for designers, makes their imagination fully play and realize, and achieves the purpose of economy and environmental protection. Excellent architectural design is the perfect combination of art and technology. Therefore, through close cooperation with relevant construction enterprises and new material suppliers, architectural design enterprises can keep abreast of the latest technologies, processes and equipment, thus enhancing their own technical strength and being invincible in the competition.