First, the transformation of new and old customers.
If new customers can't be converted into your old users, then you will naturally lose a batch of traffic. The transformation of new customers into old customers is generally driven by three motives-interest orientation, sharing orientation and emotional orientation. When you want to focus on the transformation of new and old customers in beauty salons, don't spend too much energy on the creativity of activities, but make efforts to retain new customers instead of attracting more new people!
Second, promote low-cost experience projects.
The first step in opening a shop is to enhance popularity and increase the flow of beauty shops. The best way is to promote low-cost experience projects. In this era of loving beauty, I believe no one can refuse the opportunity to enjoy beauty services at a low price. In the highly competitive first-and second-tier cities, many people go to beauty salons, and they don't bother to use the comments of the US group to increase the traffic of the mobile terminal of beauty salons. The best way is to click on the payment on the mobile terminal, and purchase a limited number of low-priced experience packages every day to enhance customers' participation in the event.
Thirdly, the innovation of geospatial model.
Segmentation is the most traditional entrepreneurial method. Although it is a tradition, it has not been out of date so far. It is the studio beauty salon on the market now. When applying this method, we should pay attention to innovation, otherwise we will be stretched. Under the Di Wei model, beauty salons are more creative in competing for low prices, such as changing leaflets into small toys and engaging in some fancy cosplay.
Fourth, sweeping the streets to bring new ideas.
Beauty shops have a large number of customers, mainly women, and men only account for a small part. For the entrepreneurs of beauty shops, if there is no passenger flow, they must build their own flow pool. When the time is right, they might as well sell their beauty technology to hundreds of shops around your shop. If you can get rid of the proprietress of the surrounding shops, even if it is a part of it, it is a stable source of passenger flow!
5. Conduct some social marketing appropriately.
Social marketing consists of online and offline parts. Online marketing mainly includes mixed group marketing and community marketing, while offline marketing mainly includes various parties, cocktail parties, tea parties, tasting meetings, and some social places with romantic affairs, chess and calligraphy, which can all be places for you to expand customers.