Knowledgeable person business should be based on 1 14 business platform, integrate and expand functions, fully tap the existing number and address information, provide voice life navigation service integrating numbers and information resources, and become a search engine for local comprehensive information.
1 14 sets of face-changing knowledgeable person Telecom builds voice search engine.
People who have called 1 14 may have such memories: after finding the number, you should write it down carefully and dial it again; Ask for other information, such as address and fax, and be careful not to be rejected by the operator. Now, the world has turned upside down-114 I'm not afraid that you will call too many times and ask too many questions, but I'm afraid that you won't call or ask.
Following the overall upgrade of 1 14, Guangdong Telecom launched a brand-new "knowledgeable person" yesterday. At this point, 1 14 has changed from a single number query function to a comprehensive information service platform with numbers as the main line. This change is one of the portraiture of China Telecom's strategic transformation.
1 14 voice search engine.
Google and Baidu, search engines on the Internet, people must be familiar with them. The head of Guangdong Telecom said that the goal of "knowledgeable person" is to become the engine of voice search and Google on telephone lines.
After 30 years of development, 1 14 has become one of the most commonly used information acquisition channels for ordinary people. However, with the development of society and the improvement of people's demand for information, 1 14 can no longer meet the needs of the public. Therefore, Guangdong Telecom upgraded its functions on the basis of 1 14 sets, and launched a brand-new voice information service platform "knowledgeable person".
Knowledgeable person mainly provides 24-hour convenience information inquiry service for the public. As long as users dial 1 14 or118114, they can get life information such as catering, travel and location, as well as business services such as booking and ordering food. In addition, users can also query information by sending short messages to118114.
In this way, 1 14 has been completely transformed into a voice information service platform. But unlike the voice station, "knowledgeable person" only charges basic telephone charges, and does not charge information fees, so its competitiveness should not be underestimated.
The profit model is similar to bidding ranking
And enterprises have also found commercial value from it. For example, when a user inquires the number of a merchant, the phone can be directly transferred without the user dialing another number. In addition, enterprises can also obtain services such as enterprise switchboard, personal secretary and automatic traffic transfer through 1 14.
It is worth noting that through similar information value-added services, Guangdong Telecom will also receive income other than telephone charges. The "Priority Number Reporting" service launched by "knowledgeable person" can provide enterprise rankings when users make vague inquiries, and give priority to reporting the numbers of the top ranked enterprises. This function is exactly the same as the "bidding ranking" charging service of search engines.
It can be seen that "knowledgeable person" is not only intended to build the first voice search engine in China, but also its profit model is fully cloning Internet search engines. The income from telephone access has taken a back seat.
It is understood that China Telecom will vigorously develop the "knowledgeable person" service in the whole country according to the principle of "unified brand, unified access number and localized information content". At present, knowledgeable person has nearly 10,000 contracted businesses in Guangzhou alone.
From voice service to information service
In fact, this is also one of the practical contents of China Telecom's strategic transformation.
A year ago, Wang Xiaochu was transferred from China Mobile to the general manager of China Telecom, that is, he put forward the transformation plan of China Telecom-from a traditional basic network operator to an integrated information service provider.
It's not hard to understand. After all, if we rely solely on voice revenue, fixed-line operators will lose their growth momentum. By the end of last year, the statistics of 1 1 showed that the local telephone traffic of fixed telephones in China showed negative growth for the first time. This signal shows that fixed telephone operators can no longer rely on fixed telephone voice services to develop.
For this reason, in recent years, China Telecom has shifted its development focus to broadband and PHS. With the approaching of 3G, once China Telecom starts its mobile service, it will become a full-service operator, forming a situation that mobile, fixed-line and broadband will attack in all directions. The information services erected on these three channels will integrate various forms of value-added services, seek greater benefits for China Telecom, and even become the pillar of future revenue and profits.
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