Hotel operators in China must master the latest development trend and technological evolution of the industry, so as to make hotel operation more efficient and bring guests a better accommodation experience. Science and technology make life better, and we enjoy the convenient life brought by scientific and technological progress all the time. Hotel rooms are the main selling points of hotels, and the integration of technology has long been an essential factor for hotels at home and abroad to improve their service level.
Contemporary hotel rooms need technology most.
Traditional room equipment is TV and telephone. Now, with the development of science and technology, in order to meet the needs of customers, hotel rooms are generally equipped with high-definition TV, convenient network services, room multimedia equipment and so on. While technology brings convenience, it also allows people to experience more beautiful leisure time. Especially for hotel guests, their time is more noble and they can enjoy leisure. Hotel rooms use technology to provide customers with leisure convenience, whether in the bedroom or in the hotel bathroom, such as providing waterproof TV in the bathroom, so that customers can watch TV programs while taking a bath. Hotel operators will realize that revenue management is not just about setting house prices and interest management. Hotel revenue management can maximize the occupancy rate and overall revenue of the whole hotel, including rooms, restaurants, spas and other supporting services. However, in order to achieve a truly effective revenue management strategy throughout the hotel, operators must ensure that the plan is implemented in multiple departments, including sales, marketing, reservation, front desk, banquet and catering departments.
The adoption of new technology means more optimized operation.
As more and more hoteliers realize the financial advantages brought by adopting revenue management techniques and strategies, the awareness of the concept of revenue management is also increasing. Ten years ago, excellent revenue management solutions were mainly adopted by large multinational hotel operators. In sharp contrast, many hotel operators (including local and multinational hotel groups) attach great importance to revenue management strategies to ensure correct pricing, room inventory control and distribution channel strategies.
It is expected that in the next few years, hotel operators in China will realize that revenue management is not only about setting house prices and interest management. Hotel revenue management can maximize the occupancy rate and overall revenue of the whole hotel, including rooms, restaurants, spas and other leisure supporting services.