In logo design, there are four key elements that need special attention in image processing and design: composition, color, font and typesetting.
1.
The composition of LOGO refers to the composition method, that is, how various elements are combined. The quality of composition determines whether the logo is fine and clear, easily perceived by consumers and touching people's hearts. From the perspective of composition, a successful LOGO needs to meet the requirements of simplicity, clarity, durability and uniqueness. At the same time, limiting the use of the smallest modeling elements and making full use of the principles of space, symmetry and proportion are some keys to the establishment of composition.
Step 2 color
Color is one of the core elements of logo design. Moreover, in recognition and reaction, color plays an extremely important role in the process of our understanding of things. Good colors can increase users' memory opportunities, intuitively express brand wishes and enhance brand awareness. According to the brand culture and situation, designers need to use the means of size matching, color matching and comparative aesthetic feeling to produce high-quality visual forms that meet the public perception.
Step 3: Font
The choice of font can give full play to all kinds of emotional effects needed by LOGO. Various fonts show different personalities and characteristics. When expressing brand image, we need to clearly choose fonts from different directions such as "elegant impression", "highlighting competitiveness", "reflecting seasonality" and "high-end texture". At the same time, it is best to limit one or two fonts to avoid information overcrowding caused by font confusion.
Step 4: typesetting
Typesetting refers to the use and layout of fonts in patterns or text combinations. According to the practical value of atmosphere and corporate brand recognition, the layout types are strategically arranged, such as left and right up and down, vertical and horizontal, free and unrestrained and compact, simple, centralized and decentralized, round and even arbitrary shapes. The purpose of LOGO typesetting is not only to show the beauty of brand image, but also to consider the convenience of information transmission.
These four elements are all critical. By mastering the four key factors of composition, style, font and typesetting norms, with appropriate colors, we can create a concise, clear and potential LOGO image.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.