Ai Media Consulting data shows that from March to September, 2022, 95 domestic digital collection platforms have issued more than 26 million copies, with sales exceeding 900 million yuan. Judging from the number of digital collections issued every month, since February 2022, the number of digital collections issued in a single month has exceeded one million. Among them, the number of issues in May reached a maximum of 4.969 million.
The digital collection market is particularly popular with young people, 53.3% of whom are young people, and 35.8% of young consumers mainly rely on platforms such as Black Whale Exploration, Virtual Digital Collection, Magic Core and Star Pocket.