1. must be written for keywords.
Writing for keywords means that your creativity can better meet the search needs of netizens and stimulate their attention and interest.
2. Include the price and promotion as much as possible.
The more product-related information netizens can learn from creativity, the better. If the netizen still clicks after seeing the price, it means that he is satisfied with the price level and may buy it. If they think the price is not suitable, they won't click on your promotion results. Especially for individual consumers, price and promotion information can easily attract their attention, especially the preferential range and amount in digital form, such as "15% discount at the end of the year, three surprises for winter vacation registration".
If you use words such as free, discount and promotion. , please make sure that the access URL points to a website page that clearly indicates this information. Practice shows that the earlier and more fully potential customers know the facts, the more helpful they are to make a purchase decision.
3. Use attractive words.
In this way, it is easy to catch the eye of netizens and inspire them to take actions, including:
Verbs with action colors such as application, registration, registration, consultation, and dialing.
Time adverbs such as "immediately", "immediately" and "now" produce a sense of urgency.
You can extract infectious adjectives such as "freedom" and "happiness" and propaganda slogans such as "realizing dreams" from your website or company slogan.
4. Use eye-catching non-Chinese characters to attract the attention of netizens, such as numbers and punctuation marks that conform to the norms.
Formally:
1. When a netizen's search word triggers your promotion results, the part of your title and description that is consistent with the search word will be displayed in red, which is called "floating red". The data shows that 1-3 times floating red will significantly increase netizens' attention to the promotion results. We recommend that you insert wildcards in the title and description to get floating red.
2. Try different sentence patterns
For example, interrogative sentences are more curious, exclamatory sentences are stronger and generally attract more attention than declarative sentences.
3. For creative titles, short sentences are the main ones to avoid long company full names or website full names occupying people's positions.