How to analyze the principle of e-commerce service from the perspective of transaction cost?

In order to make e-commerce achieve the goal of "faster, more convenient and cheaper", we should carefully study the cost composition of e-commerce, deeply understand all links in the operation process of e-commerce, and theoretically analyze the maximum limit of controllable cost reduction of e-commerce.

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The cost of e-commerce is far from people's expectations, even higher than traditional commerce. Some banks charge online retailers more for each credit card transaction than physical stores 1 USD.

There is another disturbing number. The situation of online retail fraud is twelve times that of traditional shopping. Therefore, security is another problem that needs to be solved, which will eventually be reflected in the business operation cost.

The cost of e-commerce should be the sum of all the expenses required by merchants and customers in terms of software and hardware configuration, learning and use, information acquisition, online payment, information security, logistics and distribution, after-sales service, and the production and circulation of goods.