1, update content
The updated content mentioned here is not that you just find an article on the Internet and update it to your website intact, so it is strange that the website ranking can go up for a long time. When we say update content, we must update valuable content, update what users want, and update what can help users solve problems. The updated content of a website is not what users want, or users can't find the topics they care about when they enter your website, and the user experience is not high. How do search engines give you a good ranking? If you want to do a good job in content, you must understand the needs and problems of users in the early stage.
2. Site drainage
Website drainage is mainly divided into three aspects: 1, external link 2, friendship link 3 and marketing drainage. These are the three most commonly used drainage methods. External chain drainage mainly obtains traffic by publishing articles on a well-collected, high-traffic platform with its own website links, but the article pages are not published at will, and high-quality and valuable articles must be published. Friendship links are mainly exchanged on the basis of mutual benefit. Generally, when exchanging friendship links, we should pay attention to the basic optimization, weight, traffic and update of the other website. Marketing drainage mainly introduces new traffic to the website through other channels, breaking the original traffic system, such as QQ space, QQ group, forums, post bars and other forms to introduce new traffic to the website.
3. Data analysis
Everyone may encounter such a problem. Website keywords have been optimized for several months, and the ranking can't go up. Don't worry about this situation. First, carefully check whether our optimization method is correct. If the optimization method and direction are right. Check the title, description, keywords, layout and content update of the website. If the content of the website is divorced from the theme of the website, such a website will definitely not be ranked. We should analyze the data according to the optimization in recent months: which keywords users entered the website, which pages and contents they visited, and which contents and pages they didn't click at all. By integrating these data, we can adjust the navigation, title and keywords of the website. Remember that no matter how to adjust, we should take the user's needs and experience as the starting point. As long as the above points are done well, isn't it easy to rank websites?
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