Analysis of the specific operation process of drug online trading All drugs (including government pricing, government-guided pricing and enterprise-independent pricing) of all production enterprises willing to participate in online trading are subject to the price difference rule, and the maximum purchase price limit is set. Every month 1 to 20/is the declaration time of online drugs. Applicants or reporting enterprises can register on the platform of the drug bidding and purchasing transaction supervision and management center, and can log in to the platform to fill in after becoming registered users. According to the requirements of the National Development and Reform Commission's "Drug Price Difference Rules (Trial)" and "Notice on Issues Related to Drug Price Difference Rules (Trial)", the representative products of online drugs are determined. The maximum purchase price limit of representative products is formed according to the results of previous winning bids or expert bargaining. According to the purchase price limit of representative products and the bargaining price limit of representative products, the corresponding maximum purchase price limit is calculated according to the National Development and Reform Commission's Drug Price Difference Rules (Trial) and the Notice on Relevant Issues of Drug Price Difference Rules (Trial), as well as other drugs with the same generic name and other dosage forms, specifications and packaging with the same quality grade. Form the highest purchase price limit of drugs hanging on the net 1. Formation of the highest purchase price limit for non-negotiable representative products: (1) According to the previous bid winning results, the average price of drugs with the same generic name, the same dosage form, the same specification and the same quality grade in the representative product catalogue is taken as the highest purchase price limit for the representative products. (2) The unit price of large package of the same drug, same quality grade and same specification shall not be higher than that of small package. (3) For drugs with the same generic name, specifications and dosage forms, the price of domestic varieties is not higher than that of imported varieties. (4) The maximum purchase price limit for drugs with separate pricing shall not be higher than the maximum purchase price limit for original drugs or patented drugs with the same dosage form and specifications. 2. Bargaining represents the formation of the maximum purchase price limit of products: (1) 75% of the retail price of original research and patented drugs is taken as the bargaining bottom price. (2) 70% of the retail price of Class I and Class II new drugs (within the protection period) is the bargaining price. (3) GMP drugs of other kinds of new drugs (including domestic GMP drugs and imported GMP drugs) shall be taken as the bargaining bottom price at 60% of their retail price. (4) Choose the lower of two drugs with the same generic name as the bargaining representative price. Advantages: The enterprise avoids the repeated bidding link and greatly reduces the cost. Fair competition will not lose sales opportunities because of bidding factors. High efficiency, no need to wait for a long bid evaluation process. Disadvantages: Simply focusing on low prices will lead to a sharp drop in prices, and the space for agents will be reduced, and there may even be no room for operation. To share the market with many manufacturers, it is difficult to achieve a higher market share. Since we no longer set prices for manufacturers, it is impossible for us to attract agents through high school pricing, leaving only the bloody bottom price dispute between manufacturers. Opportunity: Small and medium-sized enterprises are price-oriented, ignoring the brand factor of enterprises is a good thing, and they can stand on the same starting line as large enterprises. Lower the sales threshold and shorten the time to market for new drugs. There is no longer the problem of transfer and distribution, which is conducive to market segmentation. As long as the investment price is right, a large number of agents will come to you. Threat: It is not excluded that some enterprises maliciously report low prices to attack competitors. The price of small water injection is low, and then the price of powder injection is set according to the price difference, which may lead to the dilemma that the price is too expensive to make generic drugs and there is no room for new drugs. The linkage effect of prices will lead to the decline of prices in other provinces. If the production cost is not reduced, it will be difficult to cope with the price drop. Online drug trading in Sichuan has taken the first step to standardize centralized drug procurement. The maximum price limit has also formed a greater constraint on the price of drugs, and the bidding method has gradually become standardized and reasonable. Compared with traditional bidding, it is also more open, transparent and competitive. So this model will inevitably become a trend in the future. Only by taking precautions can we take precautions. In order to cope with the large-scale drug online trading mode that may appear at any time, I personally think that the following aspects should be prepared: we must establish the concept of low-price sales, because lower retail prices will inevitably lead to lower agency prices, and it will become more and more difficult to have enough profit space to support a full-time sales team. Only by vigorously developing pharmaceutical brokers and other modes can we build a large-scale, low-cost and efficient team. To have good distribution ability, once the online price is determined, we must seize the blank market as soon as possible, otherwise we will face vicious competition from many competitors. In view of the low-priced varieties of water needles, it is necessary to prepare for the transformation as soon as possible, actively and gradually promote them to the third terminal, and occupy a place as soon as possible to avoid the passive situation after the price limit. Appropriate investment price will play a decisive role, because under the same price limit, only the lowest investment price means the largest profit margin and is the most attractive to agents. Considering the overall situation, the bidding mode of "hanging the net" is bound to advance in the mainstream direction with the pilot. The sales model of "prescription drugs" based on the previous bidding model will encounter unprecedented challenges. The marketing strategy of enterprises should be readjusted. Make adaptive adjustment and layout as soon as possible.
Bidding refers to a kind of market transaction behavior in which the conditions and requirements of medical institution procurement are disclosed within a certain range, many bidders are invited to participate in bidding, and the trading objects are selected according to the prescribed procedures. Open tender means that the tenderer invites unspecified legal persons or other organizations to bid by means of tender announcement.