In order to ensure that things or work can be carried out correctly, it is often necessary to make plans in advance. A plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the action. Then the question is coming, how should the plan be written? The following are six promotion plans I have compiled for you. Welcome to share.
Promotion Plan 1 Part I: Joint promotion of major night shows.
Liu Quan Forum-Every night is wonderful.
Activity Description: During the promotion period, consumers who buy a certain amount of Liu Quan bbs beer at the same time on the night of promotion can draw a lottery on the spot as long as they answer two questions correctly according to the regulations. The first prize is a microwave oven, the second prize is a walkman, and the third prize is fashion watches. In order to improve the participation enthusiasm of target consumers, the winning rate of promotion activities is designed as 100%, which means that as long as you participate, you can get at least one fashion watches!
Liu Quan Forum-Music Face to Face
Activity Description: During the promotion activities, consumers who buy a certain amount of Liu Quan bbs beer at the same time during the promotion party can get a poster and a ticket for the summer mini concert held at the xx party to get in close contact with famous domestic pop singers.
The second part: supermarket joint promotion.
Liu Quan Forum-Lucky 1+ 1
Activity Description: During the promotion activities, consumers who buy a certain amount of Liu Quan bbs beer at the same time in the promotion hypermarket can participate in the live game activities. Consumers who win a certain score in the first competition and meet the prescribed standards can then enter the next competition to win more prizes.
Promotion Scheme 21. Name of the event: * * Fuel Consumption Competition (Title)
Two. Activity time: 65438+February 20th-65438+1October 20th.
Third, the venue: circle car media community
Fourth, the purpose of the activity: give a car wash card or a gas card to achieve the following purposes.
1. Send cards to riders to attract them to wash their cars, drive them to wash their cars, and realize the development of potential customers. A person who has a car will not lack friends who also have cars. Attract riders to come and wash the car. When he knew there was a car wash shop here, he thought the service here was good. When he comes for the first time, he will introduce it to his friends. Realize the promotion of popularity and market expansion.
2. Realize riders' attention to the circle network media, promote the development of the circle network media sector, enhance the popularity of the circle network, and improve the click-through rate of the circle network.
5. Activity mode: Post online to bask in the fuel consumption of your car. The post must be accompanied by fuel consumption photos, and then write something.
Intransitive verb activity prizes: car wash card (3 free car washes) and fuel card (50 or 100 yuan).
Seven, the selection method:
1, the fuel consumption of automobiles is divided into several levels, and the displacement of mini-cars is less than or equal to1.0l; ; The displacement of ordinary vehicles is in the range of 1.0- 1.6L; The displacement of the intermediate car is within the range of 1.6-2.5L; The displacement of medium and high-grade vehicles is in the range of 2.5—4.0L; The displacement of luxury cars is greater than 4.0L.
2. Choose the rider with the least fuel consumption in each level and reward him.
Eight. Target audience: riders with private cars and riders with time and money.
Nine. Activity promotion method:
1, home page auto section advertising promotion
2. Links to online automotive media advertisements
3, online car media community post promotion
4. Promotion and publicity of all drivers' groups, etc.
X. activity flow:
Pre-work: do a good job in activity planning and prepare the content of activity posts. Do a good job of publicity before the event goes online and design the publicity map of the event.
Mid-term work: release activity stickers and actively answer questions from friends in the circle online. Start posting to friends in the circle.
Statistical analysis of fuel consumption posts and selection of winners. Contact the winners to collect the prizes.
Later work: actively encourage friends in the circle to express their views and experiences on fuel saving and discuss how to save more fuel!
XI。 Activity expectation
1, at least 30 riders have signed up for sun fuel consumption.
2. At least 20 mid-level riders will participate.
More than 30 people posted photos for riders, and 100 friends replied.
Attachment:
Post content:
Subject: I am the most fuel-efficient in car media.
Riders, are you concerned about the fuel consumption of your car? Are you the most fuel efficient? Come to the circle car media community to participate in the "circle car media saves fuel I am the best" fuel consumption competition! We will select five fuel-saving ambassadors according to the fuel consumption information released by everyone, and the fuel-saving ambassadors will receive * * * car wash cards or fuel cards provided by the circle network.
Activity time: 65438+February 20th-65438+1October 20th.
Activity rules:
1, riders who have registered their circle account only need to post a post containing their car fuel consumption in the circle car media riders world. Cheyou can continue to post to cheer for yourself!
2. For riders who don't have a registered circle account, you can open the circle home page and click the activity advertisement link to enter the activity posting, and then click the registered circle account at the top right of the webpage to post your own post. The specific posting requirements will be explained in the activity post.
3. The fuel consumption photos released by riders must be their own cars, and you need to add a panoramic photo of the car. Release time of the winning list: 654381October 20th at noon 12, and the winner ID (rider account name) will be released before 6 pm.
Winning riders can come to the circle network company to receive the prize within one week after the award list is announced. Company address: Unit 4, Building KOOC-0/0, Jinyu Mingdu, Hongdu North Street, Nanchang/KOOC-0/602.
Promotion activity planning scheme Chapter III Activity theme: Encourage the country to manage money and change the future to manage money for children.
Venue: Dahua Jinxiu Flower City
Activity time: one working day before Mid-Autumn Festival (to be determined)
Number of participants: 4 (2 from the Ministry of Commerce+2 from the mall)
Activity materials: a small table, a small stool, 30% discount, a large brochure, a Yi Labao (ready-made), and some activity gifts.
Purpose of the activity: to register the intended customers offline, and to encourage customers to scan WeChat and register and certify Guo Li wealth management accounts when the network conditions permit.
Venue details: 9 high-rise units in Building 2-2, Jinxiu Huacheng, Dahua, North Ai Lu. There are shops along the street near North Ai Lu, which belong to the bustling surrounding areas, and there are 734 bus stops at the door.
Target audience: passers-by along the street and people in surrounding shops.
Activity content:
1. First, the sponsors distribute leaflets.
2. Make oral publicity and explanation to interested users, and register.
3. Offer to send a bottle of drink to show concern, and ask customers to scan WeChat and register.
4. The store pays a late return visit according to the registration.
Publicity focus:
1. Product safety
2. The product is easy to buy.
3. Product income
4.852 1 activity
Activity expectation: 20 registered customers, registered customers 10.
Activity preparation:
1. Go to the store on Chengshan Road first to determine the specific time and place.
2. The Ministry of Commerce is responsible for the gift procurement budget within 1000 yuan.
3. Relevant materials are prepared by Chengshan Road Store and brought to Uni-President Store.
4. The pre-meeting personnel training shall be arranged by the Ministry of Commerce.
5. The personnel of the Ministry of Commerce should arrange their own transportation.
6. If you need permission to set up a stall, the shopkeeper will talk to the Ministry of Commerce about cooperation.
7. On the day of this offline activity, Guo Li website cooperated with the product release as much as possible, which lasted for about 30 days.
Activity notes:
This activity is an attempt of offline online, and it is planned to be held twice a month. Considering the National Day and the residential area within 2 km around the store, the alternative locations for the next two activities are put forward: Dahua Jinxiu on Huaxia South Road (distance 1.6 km) and Jinhua Xinyuan on Huaxia South Road (distance 1.9 km).
If the effect reaches the expectation, it will continue to advance. If the effect is not good, the reasons will be analyzed and revised.
In today's America, everyone is surrounded by advertisements of 1500 every day. Only 70 people really feel it, but only 20 people consciously notice it. Therefore, attracting consumers' attention is the basis of successful advertising. After that, it is to let them know more about the interest of the product-the advantages of the product! And cause requirements for trial use or use. Let this demand continue and finally decide to take the actual purchase action! "This passage basically summarizes the communication process of advertising information: attention, interest, desire, memory and purchase action. How to do Taobao marketing
Often "attracting consumers' attention" is ignored by many people, not to mention the following process. Based on the purpose of making this process go smoothly, the process of conceiving a strategic plan with certain design concepts and methods is called "advertising planning".
General advertising planning has the following three principles:
First, authenticity.
It is to prevent the audience from being attracted by advertisements and finally achieve the purpose of advertisements. However, because the actual situation of products is different from advertisements, the audience's trust in brands or products is reduced, and what's more, it has a negative effect. For example, the advertisement of a well-known food chain announced how long it would stop selling French fries, but in practice, consumers found that they were still selling them, which triggered a crisis of confidence.
Second, pertinence.
Simply put, the content of the screen must be related to the theme and have a purpose, such as the purpose of buying. For example, the print advertisement of food will attract consumers' appetite with exquisite and attractive food pictures, so the activity of satisfying food is to buy. For example, the advertisement of detergent will show its powerful decontamination ability by amplifying the texture and dirt of clothes, so as to impress consumers who need it to buy this product. Taobao marketing
Third, legitimacy.
Needless to say, this. Plagiarism, infringement or damage to national interests will not only fail to achieve good publicity effect, but may even cause unnecessary trouble.
In addition to the above three principles, advertising planning also needs to pay attention to the following points:
First, determine the advertising theme:
Is your theme rational or emotional? Some people suggest that perceptual themes are more attractive than rational themes. For example, love for mother-washing powder; Give it to your favorite person-chocolate; Love your skin care soap. If it is a rational theme: washing powder-clean clothes; Chocolate-something to eat; Wash your body with soap Here I want to make it clear that the seemingly blunt rational theme is actually very marketable. For example, washing powder, many people buy it to clean clothes. When you enlarge its selling point, you can also impress consumers. There are no absolute advantages and disadvantages of the theme, but there are limitations in the field, which may achieve good results if used properly.
Second, determine the advertising creativity:
After determining the theme, think of an "interesting" advertising idea. A good idea should be a positive answer to four questions!
1. Can you catch consumers' attention at a glance? Taobao promotion skills
2. Is it unique?
3. Is it completely in line with the company strategy?
4. Can it last for more than 30 years? How to promote Taobao
Third, determine the advertising media:
The last content of advertising planning is to determine the advertising media. () That is, what is the final bearing of this advertisement? Simply put, it is to choose the communication work of advertising. With the development, the proportion of online promotional advertisements will gradually decrease, and online brand advertisements will gradually increase. Whether the center of an enterprise is long-term brand development or short-term profit is two completely different company strategies, and everyone should make their own decisions and embody them in action. Taobao promotion tutorial
Finally, I would like to share a few words, hoping to help advertising planning:
1, consumers prefer dynamic to static;
2, the choice of color expression should be based on the characteristics of goods;
3. Emotional appeal is more attractive than rational preaching in many cases; Taobao marketing strategy
4. The content should be concise and easy to understand; Taobao promotion essentials
5. Increase the number of contacts (that is, increase the number of appearances in front of consumers);
6, don't sell goods, it is best to buy customers first.
Chapter 5: Planning Scheme of Promotion Activities I. Guiding Ideology
In order to better promote Putonghua and make it truly become our campus language, we should conscientiously implement the principles and policies of national language and writing work in accordance with the Law on National Common Language and Writing, combine the reality of our school, closely focus on the theme of "promoting Putonghua according to law and enhancing the soft power of the country", earnestly implement and strengthen measures, organize teachers and students to continue to seriously study and publicize the Law on National Common Language and Writing and other laws and regulations, and actively carry out various forms of Putonghua practice activities.
Second, the theme of the event
"Promote Putonghua according to law and enhance the soft power of the country"
Third, the activity time
20xx September 14 to 20.
Fourth, the content requirements
The activities of "popularization activities" should focus on the theme and show that teachers and students in our school actively use Putonghua; Show our students' youthful style of loving the motherland, studying hard and being positive; The form should highlight the characteristics of the campus and conform to the characteristics of students.
Verb (abbreviation of verb) specific arrangement of activities
Organize and carry out class recitation competitions and school theme poster appraisal activities with the theme of "promoting Putonghua according to law".
1. Grade: Grade 7 class recitation competition; 8th grade School Theme Poster Selection Campaign
2. Competition form:
Recitation competition: the class teacher of each class organizes the competition.
School theme poster selection activity: each class selects 2 works to be displayed on campus.
3. Schedule: September 14-20.
The purpose of intransitive verb activity
1. Under the guidance of the Chinese Teaching and Research Group, the promotion of Putonghua is the routine requirement of the Teaching and Research Group to promote the improvement of students' Putonghua level.
2. By displaying theme posters, create an atmosphere of using and actively promoting Putonghua, and let all teachers and students participate in it.
3. Through activities, all teachers and students can better understand the profoundness of China's language and culture, and thus love their motherland better.
Promotion planning scheme 6 I. Theme of the event: Gratitude and great feedback, burning feelings 65438+ February.
Two. Activity time: 65438+February 6th (VI)-65438+February 25th (II)
Three. Activity objectives:
During the event, a strong festive atmosphere was created, which increased the number of visitors to the store, and the supermarket sales increased by 10% compared with before the event.
Four. Activity: There are crazy hours every day.
A) Activity time: 65438+February 6th-65438+February 25th.
B) Location: Floor 65438+Floor 0-4.
C) Activity content: During the activity period, 1 time slot is taken irregularly every day from Monday to Friday (peak time), and 2 time slots are taken irregularly every day from Saturday to Sunday (including 24th and 25th). 1-4f, select 1 counter, and hold a limited-time snap-up activity for 20 minutes, that is, 50% off the current price. (Goods sold during the snap-up period are recommended to be exempted from deduction)
2. Supermarket shopping for fresh pies plus 1 yuan.
A) location:-1f
B) Activity time: 65438+February 6 -25.
C) During the activity, anyone who has made a one-time shopping trip to 28 yuan or above in our shopping mall will receive a gift with the receipt plus 1 yuan. (Limited daily, first come, first served)
D) level setting:
After shopping in 28 yuan, 0 yuan will add 65438+ 1 package paper (limited to 500 packages per day).
One grapefruit 1 yuan after shopping in 48 yuan (limited to 200 per day).
After shopping in 88 yuan, 0 yuan will add 65438+ one bottle of soy sauce (daily limit 100 bottle).
3. Lidan Wenwanjia Winter "Sweaters, Underwear and Bedclothes" Exhibition
A) location: the pedestrian street outside the gate of the shopping mall
B) Activity time: 65438+February 6 -20.
C) Organize the sales and display of sweaters, underwear and bedding in this mall in the form of off-site floats. (It is suggested to reduce the deduction and let the manufacturers sell at a special price. )
4. Christmas gift sales
A) Location: Pedestrian street outside the gate and side door of the shopping mall.
B) Activity time: 65438+February 2 1 -25.
C) Organize supermarkets and department stores to hold Christmas gift related commodities exhibition activities in the form of off-site floats.
5. Christmas "adventure" came to the store to surprise.
A) site: the whole site
B) Activity time: 65438+February 24th-25th.
C) Activity content: During the activity, Santa Claus will appear irregularly in stores on all floors, and friends who come to our store that day can look for it in the store.
Find Santa Claus. If you find Santa Claus, you can get a beautiful Christmas present from Santa Claus, and everyone is limited to one. Special reminder: 12/24 When the store is closed, customers can get a special closing gift! The quantity is limited until delivery.
6. "Merry Christmas Garden" Passionate Christmas Eve
A) location: pedestrian street outside the gate
B) Activity time: 65438+activity from 7: 30 to 9: 00 on February 24th and 25th.
C) Activity content: In order to create a warm holiday atmosphere and gather popularity, two large-scale Christmas revelry parties will be held outside the gate of Ping An Night Shopping Mall on Christmas Eve. It is suggested that the employees of the shopping mall also attend the parties to promote the participation of customers on site.
Verb (abbreviation of verb) media publicity planning:
1. Media promotion:
A) dm leaflets: On February 6th, 65438, 20000 dm leaflets were distributed through newspaper clippings and door-to-door distribution.
B) Newspaper advertisement: 10 published a half-page activity information advertisement in = = Evening News on February 5th;
Cost estimation of intransitive verbs;
1. supermarket shopping fresh pies plus 1 yuan for one more.
500 yuan x19 days = 9500 yuan.
2. Christmas "adventure" to the store for a surprise of 2000 yuan.
3. "Merry Christmas Garden" Passion Christmas Eve 15000 yuan.
4. Newspaper advertising and other publicity expenses: 20,000 yuan.
5. Activities and Christmas atmosphere are arranged at RMB 65,438+00,000.
6. The total amount is 56,500 yuan
Seven. Commitment mode
For department stores, the cost of this activity can refer to last year. According to the cost of Christmas atmosphere layout, the manufacturer adds 1 yuan per square meter to share, and the supermarket suggests that the manufacturer bear 4000 yuan.
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