A few days ago, China Automobile Accessories Association released a list of automobile interior brands such as car cushions and mats. The ranking is mainly based on the evaluation of brand influence and market recognition, with reference to corporate credibility and consumer evaluation.
Description: brand influence: the influence of the brand itself in the market. Mainly from the brand reputation and brand awareness. Word of mouth and brand awareness. The total score is 50 points. Market recognition: mainly from user questionnaires and public market data (company financial report, market share research report and annual trading volume). Total score 50 points Total score: Add the above two items. Total score 100. According to the investigation of many senior institutions such as senior information consulting companies in China and the professional committee network of automobile cushions of the Enterprise Promotion Committee of China Electronic Commerce Association, domestic low-grade automobile decoration products are everywhere in the automobile supplies market, and it is difficult for consumers to distinguish the advantages and disadvantages of products from the appearance. The list also mentions factors such as environmental protection, health, hygiene and safety. Judging from the list, Wendao brand car cushions have the advantages of antibacterial, mildewproof and health. Due to the improvement of people's living standards, most car owners have the ability to buy hand-made car cushions that are cheaper than woven ones, and industry experts have also fully affirmed this hand-made car cushion. They believe that the main reason lies in the concept of health. Due to the low market price, Hayes car cushions are generally welcomed by consumers, ranking second. I believe that the car cushion will create a little intimate warmth for the terminal owners and consumers.