How to improve the accuracy of product forecast and order, and effectively reduce the estimated loss?

There is marketing consultation. The following information is for reference only. Marketing consulting refers to the use of marketing theories and methods to conduct in-depth investigation and analysis of the marketing environment and marketing activities of enterprises, find out the risks, threats, recession crisis and market opportunities of enterprise development, help enterprises solve existing problems, improve and innovate marketing activities, make enterprises better avoid risks, meet challenges, overcome recession crisis, seize and create market opportunities, and promote enterprises to obtain rapid and sustained prosperity and development. Different industries have different product values, uses and ways of use, as well as different product life cycles and stages, so consumers have different motivations and habits to buy different products. So in different industries, the marketing of enterprises will be very different. If an enterprise wants to survive and occupy a place in the market, it is inseparable from the contest with its competitors. Therefore, marketing consulting should strive to formulate competitive strategies and tactics for enterprises that can overcome real competitors and potential competitors and remain invincible. The function of marketing consultation (1) helps enterprises to find environmental threats, challenge crises and development opportunities; (2) helps enterprises to establish unique marketing strategies; (3) helps enterprises to enhance their viability and competitiveness; (4) helps enterprises to find and solve problems in marketing activities, and improve the efficiency and management ability of marketing activities; (5) spreads the basic principles and operational concrete methods of marketing. Improving the quality and ability of enterprise operators, managers and employees (1) has high requirements for environmental information; (2) The characteristics of the industry are obvious; (3) Strong strategy; (4) Strong competition; (5) Strong creativity; (6) comprehensive; (7) The general procedure for marketing consultation with high operational requirements is1; Preparatory stage of consultation: direct talks with business leaders. Formulate consultation progress plan, consultation organization form, implementation and evaluation of consultation plan, etc. 2. Formal consultation stage: carefully collect information, including internal and external information, and summarize, analyze and study the information. On the second basis, make a correct evaluation of the company's management level, find out the problems existing in management and make a correct conclusion. 3. In the final stage of consultation, classify the problems that have been analyzed and distinguish the causes of the problems. According to the classification and nature of the problem, put forward consulting suggestions and countermeasures, and hand them over to the entrusting party in writing. Overview of marketing consulting case project: The client is a modern technology enterprise that produces electronic products in China, mainly engaged in the production and sales of audio equipment, digital products and computer peripherals. Due to the lack of scientific and standardized management system, customers have been in a state of loss for a long time. Key problems of customers: the sales forecast is not accurate enough, and the accuracy of sales forecast within one month is only 60%-70%, which leads to the temporary scheduling of some temporary orders and the temporary procurement of raw materials, resulting in rising costs; In terms of sales channels, relying entirely on dealers and rarely using direct sales not only affects the establishment of enterprise product brands, hinders the feedback of market information, but also directly leads to the reduction of enterprise profits; Customers do not analyze the key links in the sales process, so it is difficult to strictly control and grasp the key points, and the sales process is arbitrary, which leads to high sales cost and difficult to improve efficiency; Without a special market department, the functions of market planning and market information analysis are seriously lacking. Solution: On the basis of all-round investigation and diagnosis, through consulting and in-depth analysis of the customer's marketing management system, find the bottleneck that hinders the promotion of enterprise sales; Help customers to establish a scientific and standardized sales forecast system, submit sales forecast information regularly, and compare it with sales situation to realize dynamic management of enterprises; Adjust the customer's channel strategy, improve channel management, ensure the reasonable proportion of direct sales and distribution, and strengthen the maintenance of middlemen and end customers; Establish a complete and standardized sales process management system for customers to ensure the success rate of sales; Greatly adjust the assessment of existing sales staff, incorporate sales forecast and communication with end customers into the assessment system, and promote the overall improvement of sales performance; Design and customize a set of perfect market function system for customers to ensure the rapid and orderly development of enterprise sales and always be under the control of enterprises. Implementation effect: Because the new marketing system and sales plan solve the problems from both macro and micro aspects of customer enterprise marketing management, after the implementation of the new plan, the customer's marketing management presents an efficient and orderly state, and the enterprise's control over the market and sales is obviously enhanced. These are clearly reflected in customer performance. After the implementation of the consulting project, the customer realized a profit of100000 yuan in that year, and turned losses into profits completely. At the same time, it helps customers to fully integrate domestic business and international business and realize the optimal combination of internal and external business. In terms of sales, we have forged a strong sales team for our customers, developed many new customers on the basis of retaining the original customers, and promoted the overall sales performance.