Dark horse in the beverage industry: the annual revenue is 2.5 billion, and 258 villas have been built to send fellow villagers "rejected"

Perhaps most netizens are not familiar with the name Bobby Chen, but when it comes to Peking University Pork Guy, Tiandi No.1, are you familiar with a lot? Bobby Chen, the founder of Tiandi No.1 brand, and the company's Tiandi No.1 apple vinegar occupy most of the market share in Guangdong. According to the annual results of 20 19 announced by Tiandi No.1, the company achieved revenue of 2.585 billion yuan, a year-on-year increase of 22.37%.

"learning scum" counterattack,

Repeat for one year and get the "admission ticket"!

In the first year of college entrance examination, Chen Sheng scored 400 points, 3 points in physics and 2 points in chemistry, and only got 164.

Because he was too tired to do farm work, Bobby Chen made up his mind to change his fate and chose to repeat his studies for one year. Bobby Chen worked very hard when he was studying again. Every month, he can advance several times in the mock exam. In the first test one month before the college entrance examination, his score actually ranked first in the county. In the end, he entered the top 30 in Guangdong Province with a high score of 382 points and was admitted to Peking University, showing the counterattack from "academic scum" to "top student".

Civil servants are good at seizing opportunities when they go to sea.

From killing pigs to being worth billions!

1984, Bobby Chen graduated from Peking University and went to Zhanjiang as a civil servant. 1990 resigned from the iron rice bowl of civil servants and went into business. /kloc-entered the real estate industry in Zhanjiang in 0/993 and became the first person in the real estate industry in Zhanjiang in three years. 1 In July, 1997, Tiandi1was officially listed, and it was profitable for three months, with sales exceeding 20 million yuan in that year.

Just as Tiandi No.1 began to develop steadily, in 2007, Bobby Chen began to set foot in aquaculture, selling chickens and pigs, established Guangdong Tiandi Food Co., Ltd., and launched the green pork "Tuzhu No.1".

20 1 1 year, the overall sales of Tuzhu No.1 exceeded 400 million yuan, and Bobby Chen was called the "king of pork" in Guangzhou. Later, the first butcher school in China was established, and Lu Buxuan, a Peking University student who was selling pork at that time, was hired as honorary principal.

Why Bobby Chen is so successful can only be said that he is good at seizing opportunities. Taking Tiandi No.1 as an example, the birth of Tiandi No.1 apple vinegar is a coincidence. The opportunity lies in 1997 65438+ 10 month. When a leader visited Zhanjiang for dinner, he used Sprite mixed with aged vinegar as a drink at the banquet. Sprite mixed with aged vinegar became popular in Guangdong, and Bobby Chen smelled business opportunities. After many attempts, "Heaven and Earth,

In just half a year, the sales volume of Tiandi 1 exceeded 20 million. In 20 15, his vinegar beverage company Tiandi 1 was listed on the new third board. At that time, the market value reached/kloc-0.00 billion yuan, and Bobby Chen himself became the second richest man in the New Third Board.

Open up the market and add more juice tracks!

Not satisfied with Tiandi 1 being partial to Guangdong market, in order to change this situation, open up the market and lay out the whole country, in 20 18, the revenue of Tiandi 1 emerging market reached 356 million yuan, accounting for 16.80% of the total revenue. In the first half of 20 19, the total income of Tiandi No.1 in Jiangxi, Hubei, Hunan and Fujian increased by 53.88% compared with the same period of last year, and the plan of expanding northward has achieved results.

While expanding its market territory to the north, Tiandi No.1 is also looking for opportunities to enter other sub-tracks. First, it is going to marry Huiyuan. Although it ended in failure, in June 5438 +2020 10, Tiandi No.1 controlled Zhejiang Guangming Food Co., Ltd., adding more juice tracks.

200 million to build 258 villas for villagers,

The house can't be sent out

At the beginning of 20 18, Chen Sheng raised 200 million yuan to build 258 villas for the villagers free of charge. However, when it was about to be delivered, the housing distribution was in trouble.

Most villagers appreciate Bobby Chen's kindness, but a few people are not very cooperative. Some villagers suggested that their son hoped to get one or two more sets after marriage.

Some former villagers who live outside also indicated through various channels that they would return to the village for housing distribution. Some villagers even said that if the old houses were to be demolished to build the second phase of the project, they would have to pay compensation in addition to allocating villas to them as planned ... 2065438+at the beginning of May 2008, these villas were successfully delivered through various coordination.

In a word, Bobby Chen's excellent business sense is an indispensable key to his success, from quitting his iron rice bowl to doing business in the sea, to establishing two brands of "Tiandi No.1" and "Earth Pig No.1", and then to building 258 villas for villagers for free.