Editing questions
Taobao can change the account name. Path: Open Taobao App- My-Settings-Account and Security-Taobao Account.
"E-commerce Online" asked Taobao for verification, and the other party replied that the gray test has been carried out at present. The initial plan is to expire in mid-April, but only once a year.
Everyone has a unique account name, which represents a certain state of mind when registering in the past, and follows users from the PC era to the mobile Internet, becoming a memoir of personalized expression:
I give you my heart, but you feel fishy:
At that time, the non-mainstream deskmate told me this, and the result was approved, which was too second-class.
@ President of World Shuaibi Association
At first, I just wanted to see if anyone used that name. Previously, there was a similar "Taobao Certified Goddess" registration. I tried it and it worked. Three years later, our little courier called me president.
Someone described her mental process of registering a Taobao account when she was young: a fashionable girl wearing bell bottoms was registering Taobao, and the column of her account was "Burning Love 13 14". The moment she pressed the save button, her heart beat faster and she was short of breath, as if she were showing off this unforgettable love to the whole world.
"Users are growing and need to correct some expressions in the past." Mu Chen, an engineering student in charge of the project, said: "Changing the account name is a simple demand of users. Although it is difficult, the platform will definitely find a way to satisfy it. "
"This is not like a change in product marketing, which has a wide impact. Renaming has little effect, but the effect is very real. " The first batch of "Seven" who registered Taobao account told E-commerce Online that "19 finally had the opportunity to' turn over a new leaf'".
In 2003, when Taobao was born, there were 79 million netizens in China, and the Internet was in the ascendant. According to official website data of China Internet Network Information Center, in 20021year, the number of netizens in China reached10.32 million, and the Internet penetration rate was about 73%. Large-scale new and old netizens have created a large number of account names on social, e-commerce and short video platforms.
Some names are "on a whim" and some are well thought out, but in any case, modifying account names has become a normal demand of users. The response of each platform to the demand for renaming also reflects its different positioning and demands for account names.
For example, micro-signal mainly undertakes the function of adding friends, and together with avatar, nickname and circle of friends, it forms the social image of users. Tik Tok and Aauto Quicker are the basic tools for short video platforms in private and social fields.
Taobao account is the core identity of the platform to identify users, and it is also the only voucher for users. It carries all the information on the platform and is used in most aspects of Taobao transactions, such as login, customer service communication before and after sales, membership rights, identity information in the live broadcast room, express delivery information and so on.
In contrast, the account number of self-employed JD.COM is the first few characters of jd+ registered mobile phone number. Pinduoduo is a string of pure numbers. The logic of the two is a bit like applying for QQ number: system allocation, which is not supported and does not need to be modified.
Some people question the necessity of modifying Taobao account, because of the social and content fields in Taobao, such as shopping, shopping cart sharing, shopping together, small games and so on. , all show "Taobao nickname", and the presence of Taobao account is not strong. However, the data of Ali Customer Experience Center shows that more than one million users consult Taobao customer service for "account modification" every year.
Not only that, on the day when WeChat officially announced its support for micro-signal modification, the most lively thing was Taobao official micro: 200,000 users poured into the comment area and asked when Taobao would follow up. And now the users who have been detected by the gray test are excited and sarcastic to "dig the grave": what should I do if I say yes?
The presence of Taobao account is still very strong, not only when users "face themselves", but also cases of "social death" abound. For example, some netizens said that they were called "Liu Haoran's wife" by their aunts in front of their boyfriends at the express station. Some users also said that they were ashamed to be called by the anchor every time they entered the live broadcast room. There are also merchants who enjoy the names of buyers' accounts and say that they have seen many interesting names.
As a national-level APP, Taobao's function changes every time, which will affect the multilateral relations on the platform. For users: changing your account name can prevent you from being "killed" by society and make it easier to enter when logging in. On the platform: What user rights will be involved? What kind of added value can it bring? Is the technical process cumbersome?
At present, renaming may be the optimization of unrelated transactions. It will not have a direct impact on the platform GMV and business operation, but it will fall on the pure user experience. It is closer to the technology that Ali CTO Lu Su said is fun and useful for consumers.
"The account modification project was formally established in March, 20021year, and it was highly valued. Initially, it may take several years to complete, but in the past two years, under the top-level design that attaches importance to user experience, it has achieved rapid internal advancement and landed in one year. "
It is very easy for users to modify account names. Why does it take so long?
The person in charge of the project team explained that Taobao 19 precipitated a huge amount of historical order information and user rights. It involves the whole link of user transactions, from pre-sales and after-sales consultation to logistics and evaluation in specific transaction performance. There are hundreds of systems in the middle, including technical system, marketing system and customer experience center. It needs the cooperation of many departments, so the workload is not small.
In contrast, Twilight's technical department is also responsible for the peak calculation ability of Tmall Double 1 1. Behind the silky shopping experience of consumers, the team broke through the peak of technology again and again. However, Twilight said that the double 1 1 only needs to be prepared two months in advance. "The technology to support the big promotion is very mature, but the modification of the account function involves a wider scope and requires more time and energy."
WeChat did a lot of micro-innovations before, such as "taking a shot" and dynamic expressions, which were once spit out "chicken ribs". But now "patting" friends has become the normal behavior of many people.
Taobao released the shopping cart search function on June 5438+ 10 this year, which allows users to search the goods in the shopping cart by keywords, saving the effort for pickpockets who often hoard hundreds of goods in the shopping cart. Recently, a new message push classification management function has been added, which allows users to turn on and off message notifications, such as event offers, transaction logistics, services and interactions.
On the conference call of the latest quarterly financial report, Zhang Yong, Chairman of Ali's Board of Directors, mentioned: "The most important thing now is not only to continuously acquire new users, but also to keep the most valuable users on our platform."
For mature products, drastic reform and upgrading is not the norm. It seems that in the era of Internet stock, big manufacturers are more concerned about not disturbing users' habits, continuing to optimize where they pay attention to experience, and relying on small and beautiful optimization to smooth all kinds of wrinkles in user experience.