What should I pay attention to when looking for a cooperative brand? Many people choose to start their own businesses and also choose cooperative brands. The business opportunities of cooperative development projects have attracted many people. What are the advantages of wealth business opportunities developed by entrepreneurs, and what are the guarantees for joining chain stores? However, everything has two sides. Let's take a look at what we should pay attention to when looking for cooperative brands.
What should I pay attention to when looking for a cooperative brand? 1 first, manufacturers with bad brand reputation should not join.
At present, some whole door and window manufacturers claim to be reliable brands, and take out a lot of award-winning certificates to fool entrepreneurs, saying that the certificates obtained are issued by the state or relevant associations. You should pay more attention, remember the name of the issuing agency and check it online. If not, then you are basically a liar. If yes, there is little relevant information. Even in official website, entrepreneurs should be cautious and ask the relevant departments.
Second, manufacturers with little online information should not join.
Now that the network is developed, everything can be found online, but if some door and window manufacturers can't find relevant information online or there is little information, the credibility is very low.
Third, support manufacturers with inconsistent policies not to join.
Some enterprises' propaganda and support policies sound good, but few of them are actually put in place. If you don't understand them clearly, you will suffer. When discussing in detail with the relevant personnel of the enterprise, see clearly the support policies in the contract, such as decoration, materials, advertising and other support. If you are unclear, ask clearly in time, and if you are ambiguous, let the other party explain clearly.
Fourth, door and window manufacturers with imperfect after-sales service should not join.
Nowadays, consumers attach great importance to service besides quality. If the manufacturer has perfect after-sales service, such as free delivery, installation and other services, and good service attitude, it will leave a good impression on consumers, and then consumers will introduce others to buy when they are happy, thus spreading the reputation of the manufacturer. As soon as the word gets around, more people will buy it, and the sales of the store will not go up.
5. Do not join manufacturers with poor factory environment.
Manufacturers with strength and management in place will generally have larger factories and a better environment. The good environment here does not mean how new the factory is, but that the factory should be clean and tidy and the regional planning should be reasonable. For example, some small manufacturers give people a stinking feeling when they enter. How can they make good products if the factory environment management is not good?
Finding the right partner is one thing, but you should also consider your own conditions and abilities. After all, starting a business is a big deal, and caution is right. If you have other opinions, please come and talk ~
What should I pay attention to when looking for a cooperative brand? 2 1. Choose the right chain industry
The choice of industry is what businesses need to pay attention to. What are the precautions for choosing cooperative brands? In recent years, there are not a few emerging mass chain brands, but many brands have disappeared before they became "hot". It can be said that chain brands are shuffling almost every year, which undoubtedly increases the difficulty of choosing investment chain entrepreneurs.
Business development opportunities are worth considering, but there are also many brands that are good business opportunities for starting a business. What are the precautions for entrepreneurs to choose cooperative brands? When choosing an industry, we must stand the test of the market: the chain operation system has been at least 5 years, and such a powerful brand is trustworthy.
2. The higher the cooperation requirements, the greater the chances of success.
The constraints of joining conditions are what businesses need to pay attention to. What are the precautions for choosing a cooperative brand? Look for chain enterprises with certain experience in opening stores, and the number of chain stores has reached a certain scale or developed for at least five years. Headquarters, a competitive chain brand, more operational security and more credibility will make investors' choices more rigorous.
Now, entrepreneurs have expectations for new brand business opportunities. What are the precautions for novice entrepreneurs to choose cooperative brands? However, the market operation time of emerging cooperative brands is short, they have not been tested by the market, and their customers' consumption habits have not been developed, which is easy to cause the illusion of temporary business prosperity.
3. It is best to "face to face" with the chain headquarters.
The development opportunities of business and entrepreneurship are worth considering, especially what are the precautions for choosing a cooperative brand? Some entrepreneurs are eager to start a business, and only after listening to some promotional materials of chain enterprises, they hastily signed a contract for cooperation. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the problems of the stores.
Before starting a business, on-the-spot investigation is worthy of attention, and it is very necessary for entrepreneurs to go to the headquarters and its chain stores in person to collect first-hand on-the-spot information. What are the precautions for choosing a cooperative brand?
According to different chain brands, their cooperation advantages are different, but for investors, the advantages outweigh the disadvantages. Especially for newcomers, choosing to open a chain store not only saves time and worry, but also greatly reduces the risk of starting a business.
What should I pay attention to when looking for a cooperative brand? 3 What should I pay attention to when joining?
I. Qualification inquiry
0 1, business license
Business license is essential, you can pay attention to the registration time, because it is reported that many businesses have worked hard for three years. At the same time, the longer they operate, they can unilaterally prove that this enterprise has the ability to adapt to the market and its operating ability is good.
02, franchise for the record
The application for commercial franchise filing is strictly examined, so the brand that can get this certificate is at least a legal and compliant brand.
The Measures for the Administration of Franchise stipulates the qualification for examination: the franchisor shall have more than two direct stores engaged in franchise activities, and the business hours shall exceed 1 year.
The selection of projects should not only look at qualifications, but also look at other key points. Are qualified to show that the brand is reliable!
Second, pay attention to details.
0 1, see the promise
All projects that guarantee profitability should be rationally rejected.
Reliable brand: win-win cooperation, we cooperate.
Franchisees get better profits with the help of brand potential energy, and brands copy successful experiences to franchisees to provide operational services. However, joining a brand is not to be a cutting shop, and the quality of shop management can not be separated from the careful management of franchisees. This business needs brands and franchisees to operate together.
Fast moving project: 100% to make money
100% of the money, how much money do you want to invest? We have projects that match the investment amount. As long as you come, I won't let you go. All kinds of false promises must sign a project.
02. Look at franchisees
No matter which project you do, you must visit the franchise stores on the spot.
Reliable brand: you can go to a nearby franchise store, try it, talk to your boss, and get to know our brand before you think about it.
Fast moving project: do everything possible to stop you from patronizing the franchise store.
03, depending on the terms of cooperation.
You need to be careful to open a shop without a bottom line.
Reliable brand: when joining a single store, consider economic strength, determination to open a store, management ability, communication ability and execution ability. After all, reliable brands are also afraid that unreliable franchisees will destroy their brand reputation; Regional agents, only excellent franchisees can get regional agents after evaluation and audit.
Fast recruitment project: 0 initial fee.
Only the equipment fee is charged, and the high probability is that the cost is 2000, and you will be charged 20000; You don't need to open a physical store to get an agent. This paper expounds the simple operation, zero experience and zero requirements, and exaggerates the agency profit.
04. Look at the cost
What is paid is useful, and what is paid is the cheapest.
Reliable brand: During the consultation period, all sources of expenses, such as initial fee, operation fee, equipment fee, material fee, decoration fee, rent, personnel fee, etc. , are true, do not hide, do not deliberately calculate low costs, exaggerate the benefits.
Aauto Quicker Project: Reduce the investment budget and induce entrepreneurs to sign contracts.
No joining fee (because you will be charged for equipment), no operating fee (because no one will help you operate), no brand deposit (because the brand image is not important, the brand will rot and be replaced by the next one), how to install the decoration (because the brand image is not important, as long as you are willing to sign the contract, how to install it), deliberately lower the investment budget and induce entrepreneurs to sign the contract.
05. Look at the direct store.
Direct store is a demonstration of business model.
Reliable brand: first do a good job in direct stores, and then explore franchisees by integrating the operating experience of direct stores, and copy the successful experience of direct stores to franchisees. The longer the direct store is opened, it shows that the business model of this store is recognized by the market.
Rapidly Recruiting Brands: Model Teaching
There is no direct store, model room teaching, telling the blank market is the blue ocean; There are direct stores, but the opening time is short and the management effect is not good.
06, look at the training.
Training is unintentional, and later operation is unintentional.
Reliable brand: meticulous and systematic training, theoretical knowledge, indispensable store operation, store management, opening marketing, community management, take-away orders, bad review handling, store management, financial accounting and so on. The practice of physical stores allows franchisees to truly face the market and face different problems of different customers, so as to actually solve them and avoid being in a hurry when opening their own stores. And after the training, there is a corresponding assessment, and the store will be opened after the assessment is up to standard.
Quickly recruit brands: spacious and bright model room teaching, no physical store practice links, simple courses only teach technology, no management methods.
Do you think it is too deep to add water to catering? Everyone likes to listen to the results, advantages and promises, but ignores the risks and pitfalls. When choosing a project, you must be "discerning", spend time and energy on field trips, and choose a reliable and good project!