Should e-commerce build its own logistics?

For most e-commerce companies, self-built logistics is not a wise move. Outsourcing has more advantages than self-built teams, and the management cost of self-built teams is too high.

First of all, logistics personnel are highly mobile. Now there is a shortage of migrant workers in many big cities, and it is very difficult to find a stable courier.

Secondly, logistics services have a strong regionality, which is the same in every region. No logistics company does well in all cities. Everyone has his own sphere of influence. If you build your own team, you need to spend a lot of time dealing with people in different cities. This process is very complicated. Moreover, e-commerce companies do not do logistics, which also avoids the competitive relationship with express delivery companies and can lower the price.

Some large-scale leading e-commerce enterprises are special cases. It is not easy for these enterprises to find a logistics company that gives consideration to service, speed and cost in the domestic market. It is better to ask yourself than others, which is the initial consideration of self-built logistics.

Domestic online shopping is used to cash on delivery. If the leading e-commerce companies completely hand over the logistics to third-party companies and let them handle the payment, the risk is considerable. Adhere to the "last mile" delivery, but also this consideration-their own control of the payment, buyers can more intuitively feel the quality services provided by the company. Why not?

In addition, the logistics of third-party express companies still has the problem of long account period. The slow withdrawal of funds is fatal to B2C which needs rapid cash flow.

For a large-scale leading e-commerce enterprise, the control of logistics is an important performance of the company's ability. In the long run, building a complete logistics system is the trend of these companies.