(2) Feng He's papers published in domestic journals in recent five years; Huang He (20 13). Is the attitude of contradictory consumers more easily influenced by the outside world? A study on the variation of different attitudes, Nankai Business Review No.65438+0.92-10/(cssci) Wang Feng &; Yellow (20 12). Research on New Product Market Growth Based on Finite State Automata, China Management Science. 7.26-35 (CSSCI) Li Xinjian &; , Huang,, Li Zhongguang. Li Xiaoling (20 1 1). Research on display strategy of online store price comparison information based on customer trust, China Management Science. 5. 124- 130 (CSSCI) Huang &; Xie Tingting &; Feng (20 10). How do contradictory consumers interpret diversified word-of-mouth information? Journal of psychology. 10. 998- 1 100 Huang Fuguo Group (20 10). Why can price promotion only bring popularity but not buy gas? . Economic management. 1.86-9 1 (CSSCI) Huang, Cai,&; Zhu Huawei (2009). The influence model of relationship paradigm on consumers' willingness to complain and potential motivation. Journal of psychology. No.: 10.989-999 (CSSCI) Huang &; Li Xiaoling and Zhu Huawei (2008). Analysis on the phenomenon of forced donation by enterprises: unreasonable public or unscrupulous enterprises? Manage the world. No.10.115-126 (cssci) Huang &; Week (20 12). A study on customer education, preparation and participation: a case study of funds. Management science. No.7. Li Xinjian &; Huang He (20 12). How to "govern by doing nothing" in marketing channels: Research on the institutionalized mechanism of channel policies, No.4 1- 17(CSSCI) Zhang Yin&; Yellow (20 12). Why product recalls are "self-defeating". Economic and management studies. No: 96- 105(CSSCI) Wang Changzheng &; Zhou Chunxue &; Huang (20 12) "Seeking common ground" and "reserving differences": How can face restrain or promote the unique needs of consumers, No.4 18-34 (CSSCI) and: Yellow (20 12). Review of multi-perspective research on enterprise product recall. Economic vision. No.4121-124 (cssci) Zhu Huawei &; Yellow (20 12). Does foresight lead to self-control or impulsiveness: self-construction and impulsive buying. 3.45-62 (CSSCI) Huang, Jiang (20 1 1). Internet-based viral interpersonal information dissemination mechanism. Luojia management review. No.1.105-116 Huang &; Feng He (20 10). New cognition of consumer attitude: double contradictory attitude. Advances in psychological science. No 6.987-996 (CSSCI) Huang &; Wang Dianwen (20 10). From customer relationship management to customer circle management. Enterprise management. No.6 98- 100 Huang &; Feng and Wang Feng (20 10). Research on the mechanism of negative online word-of-mouth of dissatisfied consumers. Journal of Wuhan University (Philosophy and Science Edition). No.3 138- 146(CSSCI). Yellow. Li Man (20 10). Differentiated management of brand losers. Enterprise management. Wang Feng and Xie Tingting (20 10). A summary and preliminary study of word-of-mouth communication under the network environment. Journal of management. No.1.138-146 (cssci) Huang &; Li Xiaoling and Pan Li (2008). Influence of communication quality between sales manager and sales staff on job performance. Journal of Wuhan University (Philosophy and Social Sciences Edition). No.6 862-867(CSSCI) Huang &; Xie Tingting &; Dong (2008). A summary of the research on consumers' verbal motivation under the network environment. Journal of Wuhan University (Humanities and Social Sciences Edition). 4. 152- 156.
(3) Recent international retrieval papers (SSCI:5/ABI: 1)
Fang, Eric. , yellow, (20 15). Direct and indirect influence of buyers and sellers on search advertising revenue in B2B electronic platform. Journal of Market Research (SSCI).
Wang, Feng, Huang, Shou Zhigang. Business Expansion and Enterprise Efficiency of Commercial Banking: Evidence from the United States and China. Asia-Pacific Management Journal (forthcoming, SSCI)
Zhou Yuan Yuan & Huang Zeng Junhua & Nan Zhou (20 13). "Remedial Strategies for Group Service Failure: Interactive Effects of Remedial Models and Remedial Dimensions", European Journal of Marketing, 47(8): 1 133-56 Wang, Rui & Li Xiaoling & Huang (20 12). Channel management by selectively announcing rewards and punishments, Journal of Business-Business Marketing,19 (2):129-146 () Huang,&Cai & Zeng Junhua & Nan Zhou (20 1 1). Make Your Online Voice Loud: The Key Role of Rezende and WOM Information, European Journal of Marketing, 45(7/8): 1277-97 (SSCI). Huang, and Ceng Zhiwei (20 10). "Development and Status of Internet Marketing Communication in China", Interactive Advertising, 1 1 () Huang,; Zhu Huawei & Week. Can e-retailers benefit from providing more information? Online information review (,forthcoming) Zhou, Yuanyuan, Zeng Shaolin,,. Does it make sense to delay solving the service failure? . Journal of Business Research (SSCI, forthcoming)
(4) Papers of recent important international conferences (EI:12/ISTP/ISSHP: 9/ABI:1) Liu Maohong &; Huang (2009). Optimal pricing model of commission in China Futures Exchange. : competition-oriented or cost-oriented. ICIM 2009. 12 (ei) Li Xinjian &; Huang He (2009). Consumer information search behavior with time tolerance. EMS 2009 438+00 (ei) Yeke &; And Huang (2008). Can et ailers benefit from providing rich information? Essays-2008 International Symposium on Future Information Technology and Management Engineering, fitme 2008 5438+02 (ei) Huang &; Liu Maohong Huang (2008). As a Messenger: What makes online marketing information contagious? Proceedings -2008 International Symposium on Future Information Technology and Management Engineering, Fitme2008. 12 (ei) Zhu Huawei &; Zhou Yuanyuan &; Huang (2008). Do consumers always remain silent in the disappearing Internet era? Essays of EMS 2008, 2008 438+00 (ei) Huang &; Wang Feng (2008). Using online word-of-mouth to predict the box office of upcoming movies. Wicom 2008 Proceedings, 2008. 10(EI) Cai&; Huang (2007). Consumers as supervisors: the role of relationship norms in consumers' complaint intention. 2007 Consumer Research Association Conference, 2007. 10 (Selected Papers of Annual Meeting of American Consumer Research Association) Huang &; Zhu Huawei and Liu Maohong (2007). Why China Users Use Pirated Software: An Integrated Perspective? Proceedings of Environmental Management System in 2007, 2007.9(EI)& Li Xiaoling (2007). Quality of service in Web 2.0 e-commerce: a comprehensive perspective of typical service and technology adoption. ISM 2007 program, July 2007.7 (ei) Zhu Huawei &; Huang (2009). Customer's attitude towards credit cards in emerging markets. Whiceb 2008。 (ISTP/ISSHP) Liu Maohong. Xie Tingting. Huang (2008). How to improve software development? The perspective of customer's perceived quality. Whiceb 2008。 (ISTP/ISSHP) Xu Shanshan &; Huang (2007). Will negative online word-of-mouth affect consumers' negative emotions? WHICEB 2007。 (ISTP/ISSHP) Huang Xuemin &; Mei Peng and Zhang Ning (2006). How does online content affect the price sensitivity of online consumers to different tangible products? WhiceB 2006。 (ISTP/ISSHP) Liao Chenyi &; Huang (2006). What is the motivation of experimental tourism? Online-based research. Whiceb 2006。 (ISTP/ISSHP) Huang Xuemin &; Huang Yong and Cao Huoping (2005). How to deal with personal skills and challenges of websites that affect online behavior, information-oriented and trade-oriented websites? Whiceb 2005。 (ISTP/ISSHP) Cai, Huang (2005). The influence of network information characteristics on the purchase behavior of network community members. WhiceB 2005(。 /ISSHP) yellow and; Xiao Li (2004). How interactive and vivid affects the effect of interactive advertising under different product types. Whiceb 2004。 (ISTP/ISSHP) Zhu Huawei &; Huang He (2004). The influence of functional factors and symbolic factors on online brands. Whiceb 2004。 (ISSHP International Society for Social Security)