The specific ways for Meituan to achieve order orientation include various means, such as searching for keyword advertisements, targeting advertising space, in-app recommendation and so on. Through many optimizations and tests, Meituan platform can find the best advertising location for merchants in the shortest time and achieve the best conversion effect. This kind of targeted advertising can not only improve business performance, but also provide users with more personalized shopping and consumption experience.
The realization of Meituan's order-oriented advertising needs to follow certain privacy protection principles to ensure that user data is not abused. Meituan platform will anonymize the collected user data, and only analyze and mine the statistical characteristics of user behaviors and interests to avoid data leakage and infringement. In addition, Meituan Platform also cooperates with authoritative organizations to conduct security review and certification of data use to protect users' personal information.