Amazon does not have various paid advertisements such as hard broadcast, through train, drilling exhibition, group purchase, etc., but association recommendation and ranking recommendation based on background data. This method is automatically recommended by the system according to the user's purchase record and the buyer's favorable comments, so it is very important to increase the selection of (new) products, optimize the background data and recommend the buyer to leave favorable comments.
2. Pay more attention to product details than customer service consultation.
Amazon encourages customers to shop by themselves, so there is no online customer service. You need to write the product information page as rich as possible to help customers make a purchase decision as soon as possible and avoid customers giving up buying because of incomplete information. This way can increase the stickiness of rational consumers.
3. Pay more attention to products than shops
Amazon emphasizes products rather than stores and sellers. When buyers search for goods on Amazon page, there will be no shops, and the goods will be displayed with a unified display standard.
4. Pay attention to customer feedback.
Amazon has two evaluation systems.
1. product comments: product comments will appear on the product details page, which directly affects the conversion rate.
2. Buyer's feedback: mainly the customer's rating on the quality of service you provide. Will be displayed on the seller's details page. This rating will determine whether you are eligible to win the ranking of shopping cart buttons and individual product pages.
5, according to the turnover commission, no other expenses.
Amazon platform is different from other domestic platforms in terms of charging methods. For merchants, there is no margin, platform service fee, technical service fee, etc. And only according to the turnover commission, it really achieves mutual benefit, but the requirements for settled businesses are higher than other platforms, and the assessment is stricter, in a responsible attitude towards consumers. ",enter" My Suppliers "to view the information of suppliers who have established cooperative relations with me.
Click "Company Name" to view the detailed information of suppliers (including company introduction and contact information, etc.). ).
Click "Product Catalogue" to enter the list of goods distributed by suppliers and authorize distributors to download products.