What is e-commerce marketing?

E-commerce marketing refers to a series of measures taken by e-commerce enterprises to expand product market share, improve product sales and popularity, transmit information about products or services to target consumers, stimulate and strengthen their purchase motives, and promote this purchase motive to be transformed into actual purchase behavior.

The responsibilities of e-commerce marketing are as follows:

Use network marketing knowledge to promote the company official website, Taobao Mall and official mall online.

Baidu /google promotion background operation, keyword setting, data analysis.

Put forward monthly advertising promotion suggestions and activity plans, implement promotion arrangements, enhance the company's network image, promote website sales performance, and assist the sales team to complete sales tasks.