Ask more questions, listen more, and understand customer needs in time. Some exhibitors have been introducing their products with attractive words since they met their customers, but the customers finally chose to leave. Why should we promote the international sales department? In fact, at the exhibition, the audience does not necessarily come to talk about business before coming to a booth. As exhibitors, they must ask visitors what help they need, listen to customers' questions about the exhibits, and don't sell them aimlessly. Obviously, explaining without knowing the real needs of customers will only be counterproductive.
As an exhibitor, you should do the following: Lizhan International Sales Department: First of all, you should know what this guest will ask for your products. Second, if you meet a guest who doesn't understand the product, you should guide the guest according to your own ideas. Of course, if the customer has made a reservation before the exhibition, then before the customer comes to see the exhibition, he must have a detailed understanding of the products the customer needs in order to give the customer a satisfactory answer. If salespeople always ask customers a lot of questions without introducing products, will it make customers feel uncomfortable? Let the international sales department know that "asking questions voluntarily" is nothing new. You must understand others before you seek their understanding. You should make sure that you understand the customers before responding to them. The basic strategy behind "active questioning" is the concept of "safe area". It urges you to find specific quantifiable information, such as what the customer's goal is, what quantifiable benefits he hopes to get, and what evaluation system he uses. So that customers will treat you as a real expert.
Pay attention to language when communicating with customers. An exhibitor once said that attention should be paid to the opening and closing remarks when meeting customers. How to understand the meaning of this sentence? Li Zhan International Sales Department: As a salesperson, the most important oral communication is the opening and closing remarks. Because it is easy for people to remember what happened at the beginning and end when communicating. Therefore, when communicating with customers, salespeople should pay special attention to the polite greetings at the beginning and end. At the exhibition, in addition to the company to make an appointment with some customers before the exhibition, there are also some "individual customers" to patronize. Salespeople are often familiar with customers who make appointments in advance and are careless in communication. But in the face of new customers, I am at a loss. Polite hospitality pays attention to immediate response, such as taking the initiative to say hello, so that customers can feel your warm reception; Answer customers' questions accurately and quickly.