How to design the window of the specialty store?

In modern business activities, the window is an important form of advertising and an important means to decorate the store front. A shop window with novel concept, distinctive theme, unique style, refined technique, beautiful decoration and harmonious color forms a three-dimensional picture with the whole shop building structure and internal and external environment, which can beautify the shop and beautify the city. Window is not an essential element of every store, but should be considered according to the actual space in the store. Of course, if you can set up a window, don't give up. Doing a good job in window design can make the finishing touch and greatly improve the quality and sales of specialty stores. Window design should pay attention to the following aspects: 1. The height center line of the window should be consistent with the customer's horizon, so that all the goods displayed in the whole window are within the customer's field of vision. 2. In the window design, we must consider dustproof, heat-proof, rain-proof, sun-proof, wind-proof and theft-proof, and take relevant measures. 3. The appearance of the store should not be affected, and the design scale of the window building should be adapted to the overall effect of the store. The goods displayed in the window must be sold in our store, and they are best-selling goods. The seasonal goods displayed in the window must be displayed and introduced to customers one month before the arrival of the season, so as to play the role of seasonal publicity. 6. When displaying goods, we must first determine the theme. Whether it is all kinds of goods or different kinds of goods of the same kind, you should display them according to the theme, so that people can see the contents of the advertised goods at a glance. Don't litter, it will distract consumers. 7. The window layout should use less or no goods as a foil, decoration or bedding. Besides paying attention to the color coordination according to the window area and the density of the window, we should also pay attention to the collocation of the quantity of goods. 8. It is best to replace perishable or discolored goods with their models or properly package them. 9. Windows should be cleaned frequently. If the window glass is dirty and the window is covered with dust, it will leave a bad impression on customers and the effect is counterproductive. 10. The window display should be changed frequently. The window design of a specialty store should follow three principles: first, it should be innovative and distinguished from the surrounding stores, and its methods can be plane, three-dimensional, static or dynamic; Second, customers can have a sense of substitution through scene restoration, thus creating a desire to buy; Third, we should combine the seasons, create different atmosphere in different seasons, and reflect the vitality of the brand. More decoration knowledge, more decoration cases of Beijing specialty stores are all decorated in Beijing Longsheng Yi Hui. Beijing Longsheng Yi Hui Decoration, a national second-class qualification, has dozens of designers, is one of the top ten decoration companies in Beijing, has 10 years of experience in engineering decoration and home improvement, and serves new and old customers wholeheartedly. It is a conscientious enterprise. Free on-site measurement and free design.