Time: A complete set of real estate development procedures will take at least half a year, as well as model houses and sales centers, before they can formally enter the sales link. VR panoramic viewing only requires developers to provide design drawings and engineering drawings of model houses, and then VR model houses can be built. In this way, real estate developers can enter marketing six months or even longer in advance, so that the sales window period can be lengthened in advance.
Region: I believe many people have had this experience. They want to buy a house in their hometown when they are working in other places, so they are on their way to see the house every weekend. It's hard to open their hearts. And VR panoramic viewing only needs an app or VR device, which can break the geographical restrictions and watch the model houses in real time and comprehensively. Isn't that great?
Space: In the past, the publicity methods of the real estate industry were mostly outdoor advertisements, print advertisements, picture books and leaflets. People can't feel the appearance of the house at all. In the VR model room, the layout and furnishings in the room are the same as the real size. The experiencer can wander freely in the model room and the community, and only need to press the handle to reach the target position, which breaks through the space limitation.
Individualized demand: As we all know, a real estate project will have 10-20 units, and each unit will have 3-5 renovation plans. However, every family member will have different ideas about decoration, and there will be deviations when communicating with designers. At the same time, each family member may have different ideas about the house, and customers usually cannot express their ideas accurately. In the VR model room, users can decorate their own houses according to their own ideas, and they can also preview the decoration effect in advance, which meets the individual needs of customers to some extent.
In the future, the application of VR in the real estate field will not stop at the model room, but will combine the four aspects of house viewing, design, decoration and occupancy experience to create a VR+ real estate ecology.