As early as February, its investor name was changed from "McDonald's China Management Co., Ltd." to "Golden Arch China Management Co., Ltd.". The name change is related to the change of McDonald's business in China. June 5438+this year 10, CITIC Group acquired McDonald's business in Chinese mainland and Hongkong for $2.08 billion. In August this year, the business between the two parties was officially delivered, and the new McDonald's China was established. Besides changing its name, McDonald's business model in China is quietly changing.
It is reported that McDonald's China has stopped accepting individual franchises after being acquired by CITIC Group, and its franchise website and hotline cannot be accessed and dialed. "Franchise" model is the key to McDonald's rapid expansion in the world for many years. More than 80% of its stores in the world are franchised, but the situation in China is quite special. For a long time, the shops in Chinese mainland are mainly direct stores.
Adoption. Oh, thank you