Smoking is very harmful to human health. In recent years, countries around the world have been increasing their efforts to control tobacco, and the global tobacco industry has been under constant pressure. The decline in the number of smokers makes the growth of the tobacco industry weak, and the continuous increase in tobacco prices barely maintains a small increase in the scale of the tobacco industry, making the profits of the tobacco industry continue to increase.
Nevertheless, tobacco companies have gradually realized that it is unsustainable to maintain profit growth by raising prices. Improving the quality of tobacco products and reducing harmful components have gradually become an important development direction and research and development hotspot of tobacco products, so e-cigarettes and heating non-combustible tobacco products have gradually become popular all over the world.
Global tobacco production fluctuation
In recent years, global tobacco production has fluctuated. According to the data published in "World Tobacco Development Report 20 19" issued by Tobacco Economic Research Institute of National Bureau, in 20 19, the total output of flue-cured tobacco in major tobacco producing areas in the world (excluding China) was19.03 million tons, up 5.8% year-on-year, and the total output of burley tobacco was 557,000 tons, down year-on-year. Affected by the COVID-19 epidemic in 2020, it is estimated that the global tobacco production will decline.
The yield of flue-cured tobacco in South America accounts for more than 30%.
From the perspective of global tobacco producing areas, tobacco production in South America, Africa and the Middle East ranks among the top in the world. According to the data published in World Tobacco Development Report 20 19, the tobacco production in South America in 20 19 was 694,000 tons, accounting for 36.47% of the global tobacco production (excluding China).
The output of flue-cured tobacco in Asia-Pacific region (excluding China) is 509,000 tons, accounting for 26.75% of the global output of flue-cured tobacco (excluding China); The output of flue-cured tobacco in Africa and the Middle East is 410.5 million tons, accounting for 22.70% of the global output (excluding China).
Africa and the Middle East are the main producing areas of burley tobacco.
In 20 19, the output of south whitening burley tobacco was120,000 tons, accounting for 21.82% of the global burley tobacco output (excluding China); The output of burley tobacco in Asia-Pacific region (excluding China) is 99,000 tons, accounting for18% of the global burley tobacco output (excluding China); Burley production in Africa and the Middle East is 238,000 tons, accounting for 43.27% of the global burley production (excluding China).
The smoking rate has been declining, and the number of smokers has been decreasing.
Tobacco products contain a large number of substances harmful to human health, so all countries in the world have strengthened the management of tobacco industry, and the World Health Organization has also increased the propaganda of quitting smoking, so the utilization rate of tobacco products worldwide has decreased year by year. According to the data published in the seventh edition of the World Tobacco Epidemic Report released by the World Health Organization, in 2000, the number of users of tobacco products aged over 0/5 in the world (including China) was about1400 million. The utilization rate is about 33.3%. In 20 18 years, the number of users dropped to13.5 billion, and the utilization rate dropped to 23.6%. It is predicted that by 2025, the number of users of tobacco products above 15 will drop to1300 million, and the utilization rate will drop to 20.9%.
Cigarette sales declined, while sales increased slightly.
Cigarettes will still occupy the dominant position in the tobacco market. According to the data released by Euromonitor International, in 20 19, the global cigarette sales (excluding China) was about 60 million cases (excluding China), down about 2% year-on-year. In recent five years, it has been decreasing year by year at the rate of 1%-2%. It is estimated that the global cigarette sales (excluding China) will drop to 59 million cases in 2020.
In 20 19, the global cigarette sales (excluding China) was about 500 billion US dollars (excluding China), with a year-on-year increase of about 3%. It is estimated that the global cigarette sales (excluding China) will be about $520 billion in 2020.
In terms of regions, in 20 19, the cigarette sales of Indonesia, the United States, Russia, Japan and Turkey ranked among the top five in the world, all exceeding 2 million cases, of which Indonesia reached 6,654.38+0.63 million cases; In terms of global cigarette sales, in 20 19, the cigarette sales of the United States, Japan, Indonesia, Germany and Italy ranked in the top five in the world, among which the cigarette sales of the United States reached 96.97 billion US dollars.
The industry is in oligopoly competition.
At present, in the global tobacco market, both tobacco products and tobacco raw materials show a relatively obvious oligopoly pattern, and the market concentration is very high. Among them, Philip Morris International Company, British American Tobacco Company, Japan Tobacco Company and Imperial Tobacco Company are the four major multinational tobacco companies in the cigarette market.
In 20 19, the world's major cigarette sales brands were Marlboro, Winston, Mai Bo, Lofumen, Blue Star, Jianpai, Camel, chesterfield, and Maiweiyus, all from four multinational tobacco companies.
New tobacco products such as e-cigarettes are sought after.
E-cigarette has become an innovative electronic consumer product, which is becoming more and more popular all over the world. The strong growth of the global e-cigarette market is mainly attributed to the increasing acceptance of e-cigarette products by consumers, the active marketing activities of tobacco companies and the acceleration of innovation and product research and development by e-cigarette manufacturers.
In 20 19, according to the benefit calculation, the global e-cigarette market reached 44.7 billion dollars. E-cigarette sales in major regions of the world have shown rapid growth, with the growth rate of e-cigarette sales in the United States, Indonesia, France, Canada, South Korea, Italy, Ukraine, South Africa and other regions exceeding 20%. The global e-cigarette culture has gradually become popular, and new tobacco products such as e-cigarettes are highly sought after by consumers.