Taking product trading as the main source of income is the mode adopted by most B2C websites. This B2C website can be subdivided into two types: sales platform website and self-operated website.
1, website of sales platform.
The website does not directly sell products, but provides B2C platform services for merchants, and makes profits by charging virtual store rental fees, transaction fees and joining fees. Taobao B2C shopping platform-Taobao Mall is its typical representative.
Taobao provides Taobao Mall, a B2C platform, which charges certain fees to merchants who join Taobao Mall, and charges different service fees and deposits according to different service levels.
2. Selling websites.
Different from sales style, independent sales style requires websites to sell products directly. Compared with the sales platform, the operating cost is higher, so it is necessary to open up product supply channels, build a complete warehousing logistics distribution system or develop third-party logistics franchisees to outsource logistics services.
Second, the online advertising revenue model
Online advertising revenue model is a common model in Internet economy. B2C websites attract enough "attention" by providing products or services to customers for free, so as to attract advertisers to invest in advertising and make profits through advertising.
Third, the income model of fee membership system.
B2C website provides members with convenient online registration procedures, real-time tracking records of users' purchase behaviors, accurate online sales statistics and perfect information guarantee vouchers. The theme of paid members is the theme members of the website, and the number of members determines the final income of the website through members to a certain extent.
Fourth, the indirect revenue model of the website.
Enterprises can not only turn the value they create into real profits, but also make profits through other links in the value chain.
1, online payment income mode
When B2C online payment has enough users, we can start to consider the issue of obtaining income through other means. Take Taobao as an example, nearly 90% of Taobao users pay, which brings huge profit space to Taobao.
Taobao can not only charge a certain transaction service fee through Alipay, but also make full use of the huge amount of money generated by the time difference between users' deposits and payments to make profits from other investments.
2, website logistics revenue model
The transaction scale of B2C e-commerce in China has reached tens of billions of yuan, and the resulting logistics market is also very large. Taking logistics as its own service, as the service of the website, the website can not only occupy the profit of logistics, but also add value to the value created by users.
Extended data
classify
1, comprehensive B2C
Give full play to its brand influence, actively seek new profit points and cultivate core business. Website construction should be further refined in terms of commodity display and intelligent information system.
For the relationship management between new and old customers, it is necessary to refine the content of customer experience and provide more humanized and intuitive services. Choose better logistics partners, enhance the actual control of logistics, and improve the quality of logistics distribution services.
2. Vertical B2C
Continue to explore new highlights in core areas. Actively communicate and cooperate with well-known brand manufacturers, resolve conflicts of interest with offline distributors, expand product lines and product series, improve pre-sales and after-sales services, and provide diversified payment methods.
3. Online direct selling B2C of traditional production enterprises
First of all, we should make clear the future orientation, development and goal of this model from the strategic management level. Coordinate the interests of the original offline channels and network platforms of enterprises, and implement differentiated sales, such as selling all product series online, while products sold through traditional channels reflect regional characteristics; The implementation of differentiated prices, offline and online commodity pricing is set according to different time periods.
Online products can also improve after-sales service through offline channels. In product design, we should pay attention to consumers' sense of demand. Vigorously absorb and tap the network marketing elite, cultivate the e-commerce operation team, and establish and improve the e-commerce platform.
4. B2C website of third-party trading platform
B2C is restricted by many factors, but in the case of limited manpower, material resources and financial resources, it is a good way to broaden online sales channels. The key is that SMEs should choose a third-party platform with high popularity, click-through rate and high traffic;
Secondly, it is necessary to hire an online store manager who understands online marketing, is familiar with online applications and understands the operation of physical stores; Thirdly, we should take a long-term view of network channels, increase product categories, and make full use of the resources of physical stores, existing warehousing systems, supply chain systems and logistics distribution systems to develop online stores.
5. Traditional retailers sell B2C online.
Traditional retailers build their own websites, organically combine rich retail experience with e-commerce, effectively integrate the supply chain and logistics system of traditional retail business, and solve the technical problems needed to operate e-commerce websites through business outsourcing. Gome is a typical representative.
6. Pure online merchants
A pure online merchant refers to a merchant who only sells products online. The sales modes of pure online merchants mainly include self-production and self-sale, and purchase and sale. Pure online merchants have no offline stores.
Baidu Encyclopedia -B2C E-commerce