Clothing store planning book 1 1. Project introduction
Before choosing an industry, I first measure how much venture capital I have, because the total investment in each industry is high or low, and each industry is different. So I'll measure what industries I have first, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe.
Second, the location of the store.
The choice of location has a great influence on the future operation of the store, so we must find a store with a good location in the business circle. After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before I signed the contract with the landlord, all the preparatory work and written materials I could do were prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. I signed a three-year contract, and I can sublet it even if there are problems in my business in the future. It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses. Hehe, burn less if you can.
Third, the decoration of the store.
The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.
So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
Fourth, the channels for purchasing goods.
Brands are mainly miscellaneous brands, mainly foreign trade goods.
Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.
Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.
The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!
Verb (abbreviation of verb) labor force planning
I plan to recruit three people, two little girls, preferably beautiful mm, who are mainly responsible for receiving customers, and two people will take turns. In addition, recruit an older aunt and I take turns to pour the cashier. I basically have to watch it in the store all the time. The salary of the two little girls, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 800/ month+commission 1%. If there is a problem with the cashier, you will be responsible.
Six, marketing strategy
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities. The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Clothing store planning book 2 1, skills of integrating stores and warehouses, breaking up stores and gathering popularity
Many big stores opened by Chaoshan people are connected with warehouses. On the surface, it looks messy, there are goods everywhere, and sometimes it is difficult to stay. In fact, opening a large number of stores will not affect the image, but will often promote sales. Deliberately stacking goods in the store makes customers feel crowded, but it is very lively, products can be seen clearly when they are close, it is convenient to find someone to consult, and it also creates a feeling of sufficient supply. This often gives people a feeling that the goods and popularity of the store are very strong. Popularity is very important for opening a shop. Especially in Changsha, Changsha people have the habit of following the trend. Whether they like it or not, they will naturally buy it when they find that there are many people buying it.
Second, the skills of shipping below the purchase price
As a means of retail, deliberately selling one or two best-selling products at a price lower than the cost price, resulting in cheap prices in the whole store, which can also drive the sales of other high-profit products.
Let me explain my specific plan to open a shop:
1, first of all, we will determine what to do and the consumer groups we face; 2. Purchase channels; 3. Allocation of funds; 4. Operation and management
I. Introduction of the Project
With limited funds of only 50,000 yuan, I chose my familiar clothing industry and opened a women's clothing store. The reason is: 1 Clothing is the most beautiful group, so clothing will never be eliminated for women. 2. Before choosing an industry, I will measure my venture capital, 50,000 yuan. 3. The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start.
Second, the location of the store.
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. The railway station is a good business district. The traffic here is developed, the population is dense, and the market is fine. Moreover, it is convenient to deliver goods near the freight station, which can save costs. There are several mature markets across the road, such as: Golden Apple Market, Golden Sun and so on. ...
Third, the decoration of the store.
The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. Considering that the store decoration on this side of the railway station is not very elegant, the cost can be reduced. First of all, we should make signs. In addition, we only need to buy some racks for hanging clothes (which may have been in the store before) and some wallpaper for decoration and lighting. The total cost is about 2000 yuan.
Fourth, the channels for purchasing goods.
First, the purchase of goods
1, goods selection: sample selection, style, brand and quantity.
When choosing goods, you should know the local market situation: for the actual situation in this area, the price of goods should not be too high, so you choose to buy goods in Zhuzhou. Of course, you can't buy all the goods in Zhuzhou. Guangzhou's clothes are fashionable, so you can go to Guangzhou to buy some fashionable clothes to enhance your popularity. I'm going to arrange the shopping on Wednesday or Thursday every week, so there must be new products in the store every Saturday.
Verb (abbreviation of verb) labor force planning
For those who don't need to recruit too many people at first, choose a skilled seller, 800/ month+commission, and increase it to 0% of 65438+ monthly turnover to improve enthusiasm. Of course, if they behave well, they can get a raise as appropriate.
Analysis of investment and monthly cost of intransitive verbs
1, rent: rent-free, which can save a lot of money. Pay a deposit 10000.
(1), decoration:
1, full-body model x3280 yuan to buy two models, a total of 560 yuan.
2. The interior decoration of the store includes wallpaper 3500 yuan, lighting 200 yuan, signboard 200 yuan (about 25 square meters), fitting curtain 50 yuan, clothes hangers and clothes hangers about 1000 yuan.
(2) The first batch of products was transferred to 6.5438+0.5 million yuan (three grades, of which the main, middle and high-grade products accounted for 35%, the auxiliary and middle-grade products accounted for 60%, and the special products and clothing accessories accounted for 5%) (the purchase price of middle and high-grade products was between 40-50 yuan, the purchase price of middle-grade products was between 20-40 yuan, and the purchase price of clothing accessories was between 5- 1.5 yuan).
(3) Water, electricity and telephone charges: 500 yuan/month * 65438+February =6000 yuan/year.
(4) Unforeseen expenses: 5,000 yuan.
To sum up, the annual expense is 465,438+0,565,438+00 yuan, and the annual net profit is: 65,438+0,008,000 yuan-465,438+0,565,438 yuan = 66 490 yuan. According to the daily average net profit in 300 yuan, there must be something good.
Clothing store plan 3 1. Project introduction
Due to limited funds, there is no better project to think about and no better time inspiration. It is better to take the traditional industry route-clothing industry. Especially when we start a business together. We need all of us to cooperate tacitly and consider all aspects, follow the principle of mutual benefit and business volume, and not affect the development of the store because of profits and personal emotions. As for the profit and cooperation rules between us, wait for the store to open first, and then come up with a plan to lay the foundation for the healthy growth of the store in the future.
I decided to enter the clothing industry for the following reasons:
Food and clothing is the need of the body, and the market is big.
Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, people are willing to pay for it, from low-end stalls of tens of yuan to imported clothing as high as several thousand yuan or even ten thousand yuan, especially women's clothing, as long as it conforms to the trend and consumer tastes. People can eat delicious food or bad food, and some can live in their own homes, but people can't wear clothes, let alone produce by themselves, so there must be demand in this respect; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, wearing it has a great market, and everyone must; Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.
Clothing industry is easy to be stubborn, which helps to grasp the principle of survival;
I think it is easy to be stubborn when choosing the clothing industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.
"There are no failed industries, only failed enterprises" contains the law of survival and crisis, but it gives us a warning: if we want to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.
Our project is to do the clothing industry and open a women's clothing store.
Store Name: (Yilake, Wei Yi, Yixin Clothes, Clothes and Clothes)
Group goal
The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old.
18-30 years old: The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, among which women consume more frequently than men. This group has a certain economic foundation, strong desire to buy, fashion, pursuit of fashion, personality, and dare to try new things.
30-45 years old: The consumer group of this age group is the main group of clothing consumption, and it is the group with the highest value of buying a single piece of clothing.
This group is the group with the strongest economic foundation among the consumer groups, and its desire to buy is also relatively strong. However, the outlook on life and values of this group are mostly mature, so they still have their own preferences for style and fashion. A considerable number of people already have their favorite brands, and their acceptance of new brands is low.
Don't worry about 45-65 years old, over 65 years old.
As can be seen from the above data, the consumption power of 18-45 is relatively high. Most women in this age group are professional women or young married women. They have a strong pursuit of clothing, but they don't have high requirements for the grade of clothing. The target audience of this clothing store is mainly professional women and professional housewives aged 20-35. The former is a so-called single aristocrat, and the latter is called a double-income family. The monthly income of this target group is about 1500 yuan, and they have no family financial burden or belong to a well-off family. They pay more attention to the style and collocation of clothes and have more discretionary expenses.
Commodity ordering
As the target group of our store is women aged 20-35, the style should be gentle, fashionable and novel, not too avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular and make customers feel "value for money".
Second, the location of the store (comprehensive consideration)
Although location is not the only prerequisite for the success of clothing stores, the choice of store location still affects the quality of store operation to a great extent. A good store website has six main features:
Business activities are frequent. Areas with frequent commercial activities generally refer to commercial centers and downtown areas.
High population density. When you open a shop near a commercial street or a residential area, the flow of people of all ages and social classes is relatively large, so it is easier to choose a clothing style or type.
The passenger flow is large. It involves geographical location and traffic conditions.
Convenient transportation. Generally speaking, if the transportation is convenient, the passenger flow will naturally increase.
There are many people gathering or gathering. There is a lot of traffic in clothes and accessories near department stores and clothing stores, because guests will stroll around nearby street shops after shopping.
Similar shops gather. The more shops that operate similar goods, the more opportunities customers will have to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers.
Places that meet the above conditions mainly include Huangxing Road Commercial Street, Dong Tang Business Circle, Wuyi Business Circle and Zhongshan Road. Compare the consumption objects, commodity positioning and passenger flow in the above places.
Arena
Consumer object
Commodity positioning
flow of passengers
means of transportation
surroundings
Huangxinglu commercial street
Young men and women who pursue avant-garde, alternative and fashion.
Brand stores and chain stores are the main brands of high-end clothes, with mixed brands.
There is a lot of passenger flow
Convenient transportation
Dongtang business circle
Wuyi business circle
Zhongshan road business circle
After comparative analysis, the store address:
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. After investigation, I found that the development potential of pedestrian street, Jinmandi and Dong Tang area is relatively great, which needs us to find and explore bit by bit, and then decide the destination.
(store address analysis, store cost, store rent, store duration, store decoration, etc. )
Third, the decoration of the store (considered together)
After renting the store, decorate it. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. If the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.
Please ask the decoration company to draw pictures before decoration, including plan, elevation, section, materials, colors, sizes, etc. These should be indicated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
The eye-catching advertisement at the door is clear, so that people passing by can see at a glance what is sold in the store! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes.
Hardware devices such as lighting are also important. If the store is not bright enough, it feels like it is going to close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes!
Store decoration expenses can be saved. Try to spend small money to do big things, avoid unnecessary expenses, and find a good balance between unique decoration style and saving money.
Four. Commodity purchase channel (* * * same consideration)No. 1No. (key, understand first and then start.
First, the purchase of goods
Selection of goods: sample selection, style, brand and quantity.
When choosing goods, we should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.
Brands are mainly miscellaneous brands, mainly foreign trade goods.
Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.
Sell as little as possible, and then buy in moderation.
Because it is a new store opening, there must be many styles, giving customers many choices.
Try to arrange the purchase on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!
For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!
Purchase channel:
Zhuzhou clothing wholesale market, Wuhan clothing wholesale market, Guangzhou clothing wholesale market
Five, manpower planning (small enterprises had better start from the family.
I plan to recruit one or two little girls, preferably beautiful mm (everyone loves beauty, and beautiful mm is easy to attract customers), who is mainly responsible for receiving customers, if two people work in shifts. The salary of the two little girls, 500/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm.
Analysis of investment and monthly cost of intransitive verbs
Rough calculation of initial cost
Rent: 5000/ month
renovation fee
The down payment for clothes is 8000 yuan.
Other expenses 1000 yuan
The employee's salary can be settled at the end of 1 month, not included in the upfront expenses.
Unforeseen expenses 15000 yuan
Facade transfer fee 15000 yuan.
* * * Count: 47,000 yuan
Seven, marketing strategy
First, open a store to promote sales
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
Second, the display of clothes.
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Third, the long-term development of marketing strategy (in Guangzhou, the mid-range price can be sold very high! Pay attention to the decoration of the store to a higher level.
Principle: new goods should be put on the shelves every week, mainly in the middle grade, supplemented by high and low grades (high-grade embellishment, low-grade moderate)
Policy: standardize every link as much as possible to prepare for future chain development, that is, pattern replication.
Service: training sales staff on their basic interests, service attitude and service tenet.
No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
Method:
(1) Surprise of first visit to the store
(1) Contact Lao Wei to buy small commodities, such as free trinkets and pendants, and ask him to fill out a long-term customer list (as a customer database).
(2) Increase the possibility of coming to the store next time.
(1) conveys the message that new goods are on the shelves every week (it is difficult to promise to cash them, so you can pay attention to changing them frequently)
(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.
(3) Buy a proper amount of ladies' handbags, and inform customers to send a lady's handbag when the shopping cost is over * * * yuan at a time (ladies' handbags should be displayed in the store, and it is advisable to buy those with a price tag of 300+ in 38 yuan to give customers a sense of value for money) or the accumulated consumption is more than * * * yuan. (Reward and then accumulate)
(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.
① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.
(2) Introduce new customers. For example, for every new customer introduced, 50 yuan will send a shopping voucher to the recommender after the merger of 200 yuan and above.
(4) Irregular discount
Everyone likes to be greedy for a certain degree of petty gain, especially women. You can also adopt the strategy of "buy one and get one free when you open a shop" and "20% discount on our goods" (delivery delay is the main factor, and out-of-season goods are supplemented)
These signs usually catch a woman's heart.
(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! Such as May Day, November Day and March 8th Day.
Eight. abstract
At the end of the road, let alone people, pigs will jump over the wall, and we can't just sit back and wait. Although tigers sometimes take a nap, it is definitely not this time. The road is tortuous, and the road to money is infinitely bright. Comrades, we don't eat or sleep, but cheer up and make money!
I recommend it carefully.