Foreword 2
The first part of website construction ................................................... IV
1. Demand Analysis ....................................................... IV
1. 1 Website Positioning ................................................... IV
1.2 system requirements ....................................................... iv
2. The overall structure of the website
2. 1 website logical function diagram ............................................ 6
3. Creative design of website pages ................................................. 8
3.2 Home Page Design 8
3.3 Inside Page Design 8
4. Website function construction 8
4. 1 product display subsystem ................................................ 9
4.2 Customer Management Subsystem ................................................ 9
4.3 Online Ordering Subsystem ............................................... 9
4.4 Online Payment Subsystem ............................................... 10
4.5 Information consulting service subsystem ........................................... 1 1
4.6 bidding procurement subsystem ............................................... 12
4.7 Survey feedback subsystem .............................................. 12
4.8 Red Collar Community Subsystem ............................................... 13
4.9 Virtual Reality Display Subsystem ........................................... 13
4. 10 Backstage Support and Management of .............................................. 14
5. Host Selection and Access Mode .................................................. 14
6. Marketing Plan of Red Collar Website ................................................ 15
7. Industry solution experience, service, training and technical support .................................. 16
8. Personnel Organization ............................................................ 17
9. Project Development Cycle ........................................................ 19
The third part of the cost budget .................................................... 20
Appendix I China Enterprise Network Successful Development Case .......................................... 22
Appendix II Search Engine Website ................................................... 24
order
Red-collar suits, adhering to the transcendental design concept, serve those successful people who are full of self-confidence and firm will. Red collar's awareness of clothing has been promoted to the widespread spread of brand culture, and red collar should be a leading brand with great influence in China.
Qingdao Hong Ling Clothing Co., Ltd. is a large-scale clothing manufacturer established in 1995, located at Hong Ling Street 1, Jimo, Qingdao, with an area of 66,000 square meters, fixed assets of 200 million yuan and nearly 1000 employees, mainly producing "Hong Ling" brand high-end suits and clothing products for men and women. In 2000, it produced 200,000 suits, with a sales volume of1.300 million yuan.
China Enterprise Network Holdings Co., Ltd. is a company dedicated to providing information construction and application services for enterprises. As the executive director of China Information Industry Trade Association, it has a well-known e-commerce brand-China Enterprise Network. Founded in 1994, the company now has more than 20 branches and offices in Beijing, Shanghai, Chongqing, Shenzhen and Guangzhou, with more than 1800 employees, and has provided comprehensive and multi-level e-commerce application services for nearly 30,000 member enterprises. China Enterprise Network Holding Co., Ltd. authorized Shenzhen Huaqi Network Industrial Development Co., Ltd. to be responsible for the operation of China Enterprise Network in China.
The branches and offices of China Enterprise Network are the promotion teams of electric power information products, the pioneers of local enterprise application service market, the experts of local enterprise information application service market and the researchers of local enterprise development. With the continuous development of China Enterprise Network and the growth of its member enterprises, the branches of China Enterprise Network have become representative and well-known enterprises of local informatization.
The market positioning of China Enterprise Network is to be the leader of enterprise informatization and provide information construction services for small and medium-sized enterprises. China Enterprise Network promotes a series of information-based products and services for enterprises based on their actual needs, while constantly cultivating the market and spreading information-based concepts and knowledge.
1, website series
Website is not only a propaganda tool, but also a platform for enterprise management informationization and a means of e-commerce. Designing and making a website is an entry-level project of enterprise informatization, including website construction, hosting and functional configuration components. 200 1 China Enterprise Network has launched functional components including practical database, message board and news center. In 2002, the product department of the company will successively launch new products and upgraded products of the functional components of the "Power" website. In order to cooperate with the promotion of enterprise websites, China Enterprise Network also provides enterprises with supporting products of enterprise informatization, including domain name registration and web page design services. Website series is the most important guarantee for China Enterprise Network to continuously increase its market share, establish a basic customer base and form a strong scale effect.
2. Communication series
As a series of electric power communication products launched by the company in 2002, the communication division will keep the mailbox stable, high-speed and safe, and constantly improve the functions of the products to ensure the competitive advantage of the products in the market. At present, there are two categories of power mailbox series products put into the market: enterprise mailbox and group mailbox.
We will cultivate our product awareness through power communication series products, so that the quality and function of each product can stand the test of market development and customer demand, and make power communication series products the most important products to establish the company's fixed customers and the most important means to consolidate market share.
3. E-commerce series
It is the general trend to use the Internet to carry out business activities. The company's e-commerce department will design products according to the sales operation norms of traditional industries, and take simple applications as the selling point of product sales to meet the needs of small and medium-sized enterprises to carry out e-commerce activities on the Internet. E-commerce power products will be the most important products to establish the leading position of enterprise informatization in China Enterprise Network.
4. Application service series
The development of enterprises in the new era needs to be closely combined with network applications. With the decrease of network usage cost and the increase of mobile applications, the market of enterprise application services has gradually matured. According to the development stage of enterprise informatization, different levels of application software and enterprise informatization management solutions based on network environment application and industry management characteristics are continuously introduced.
The application service series products that the company plans to launch include: office automation management system, personnel management system, file management system and customer relationship management system.
Rich business services
In order to help enterprises easily enter informatization and cooperate with the promotion of "Power" series products, China Enterprise Network also provides enterprises with diversified broadband access services and enterprise data management solutions.
China Enterprise Network provides customers with powerful online promotion services such as online product display, online enterprise information inquiry system, online trade matchmaking and real-time release of product information by using its rich information resources, smooth information channels and strong promotion power. , and through the publication and distribution of various product catalogues, industry and regional enterprise directories, as well as enterprise credit information service and various professional exhibitions, an online, offline, traditional and modern promotion network has been built.
In addition, with the close relationship with many domestic and foreign governments and commercial organizations, China Enterprise Network organizes foreign buyers from the United States, Japan, Europe, Africa and other countries to trade in China every year; "business ambassador" successfully held 200 1? Face-to-face business activities have attracted the support and participation of many embassies and international chambers of commerce in China and become one of the most satisfactory business activities for member enterprises.
At the same time, China Enterprise Network, as a first-class registrar of CNNIC and a member of R&D team of general website technology, provides general website registration service for enterprises, which greatly improves the visit rate of enterprise websites. China Enterprise Network has also formed a strategic alliance partner with Red Shield 3 15 (the national website registration and filing management agency authorized by the State Administration for Industry and Commerce), which is responsible for the network name registration and business website filing services provided by Red Shield 3 15 for enterprises, and has become the exclusive agency registration agency of Red Shield 3 15 in all cities with branches of China Enterprise Network in China, providing network assets and e-commerce operations for enterprise websites.
With the development of enterprises, wisdom is king. With China's entry into WTO, China enterprises are facing global competition and challenges. How to use modern management ideas and means to standardize enterprise management and improve enterprise competitiveness has become an urgent problem for every large and medium-sized enterprise leader. The application service platform based on Internet technology is an important way for China enterprises to seek a breakthrough.
Part I Website Construction
1. Demand analysis
1. 1 website targeting
According to the positioning of establishing a high-standard e-commerce website for large enterprise groups proposed by the leadership of Red Collar Group, China Enterprise Network will make use of its strong technical strength and the service, promotion, consultation and management experience of more than 20,000 member enterprises nationwide to build a national famous website for Red Collar Group and provide long-term unremitting technical support, personnel training and e-commerce consulting services.
The scheme we designed for the website construction of Red Collar Group achieved the following objectives:
1. Combine the development strategy of Red Collar Group in the new century, and further enhance the corporate image of Red Collar through online brand image planning and publicity. On the basis of reflecting the red collar brand effect of the group company, effectively publicize the subsidiaries. Realize the organic combination of the whole and the individual.
Secondly, through the e-commerce website platform, combined with the marketing strategy of Red Collar, it has added a cheap and wider publicity platform for Red Collar's market development activities, and Red Collar can promote its products to customers better and faster through this platform.
Third, e-commerce websites can provide a convenient interactive platform with direct consumers. Through this platform, enterprises can know customers' opinions and suggestions on products and services for the first time, so as to better meet users' needs.
Fourth, the website platform shortens the negotiation cycle between enterprises and users, because before the negotiation, both parties can have a deep understanding through the website.
Fifth, the application of website platform makes it possible for products to be diversified, flexible and customized. This will greatly reduce the risk of enterprise forecasting errors, reduce the inventory of finished products and semi-finished products in enterprises and circulation links, and shorten the payback period of funds.
Sixth, the website platform can provide more accurate information for the new product development of enterprises, because it can communicate with a large number of customers and potential customers cheaply through electronic means, which will greatly improve the accuracy of new product positioning and ensure that new products meet the needs of customers.
1.2 target realization requirements
First, the ability to achieve quickly.
Due to the increasingly fierce competition in the industry, the designed scheme should have the ability to realize quickly, so as to shorten the development cycle and put the system into operation as soon as possible. At the same time, aiming at the future development of Hongling Group, IT is convenient for the reuse and incremental development of existing IT resources.
Second, advanced nature
The design scheme will be based on advanced technology and adopt the latest scientific and technological level, so that the website has a leading position in China. The server and network focus on optimizing the communication process and improving the manageability and security of the system.
Third, a high degree of reliability
The system should be able to provide uninterrupted operation 24 hours a day, 7 days a week, and ensure that the system can work normally and respond quickly during the peak period of access. Otherwise, it may bring unnecessary losses to customers and affect their confidence and the company's business operation.
Fourth, a high degree of scalability
With the expansion of business volume or the growth of business types, the system should have strong expansion ability to adapt to the development of new services. Therefore, we should be fully prepared for the performance upgrade and quantity expansion of hardware system and the expansion and extension of software functions.
Sixth, high security.
Internet is a standard and open network. When doing business on the Internet, you may be attacked by hackers and viruses. Therefore, it is very important to ensure the system security of Red Collar website. Security is not only a technical issue, but also involves system management and protection of laws and regulations.
Seventh, standardization and openness.
The scheme design of Red Collar website will strictly abide by international standards and actively advocate the formation of standards in new areas where standards have not yet been formed. Lay a good foundation framework for the system.
2. The overall structure of the website
2. 1 website logic function diagram
3. Creative design of website pages
The website page is the key part of the company's external publicity and the necessary way to establish the company's image, publicize the company's culture and show the company's strength. China Enterprise Network has more than 300 professional graphic designers, serving enterprises all over the country.
3. 1 homepage design
The home page is the condensation of the company's overall image and needs creative design. It should not only be beautiful, concise, atmospheric and international, but also reflect the company's image, strength and main business. On the basis of reflecting the red-collar brand effect of the group company, the organic combination of the whole and the individual is realized.
Basic structure diagram of home page:
Finished product inspection
(Figure 2)
3.3 Inside Page Design
The inner page design pursues unity in style, but it also has its own characteristics because of different contents. Different functional pages will reflect the personality style consistent with the functional content.
The inner page is mainly used to realize some publicity contents of the company, but these contents are not updated frequently, such as the introduction of the group and the introduction of the subsidiaries of the group.
4. Flowchart of main functional subsystems.
With the rapid development of Internet technology, the technology of managing products, information and customers through websites is very mature, which has brought huge economic benefits to enterprises in practical application. Therefore, when designing the scheme, we fully considered the demand status of the red-collar group and designed the following functional modules to meet the actual demand.
4. 1 product display subsystem (product world)
This function module takes the product database as the core, and stores product pictures, indicators, performance and other information in the database, which is convenient for customers to browse products by category and indicators. It is important that product information can be updated dynamically, real-time and easy to maintain. If a new product is developed, it can be automatically entered into the website to let customers know. There is no need to modify the page.
● Product database
This is the core that functional websites are different from previous static websites. It is used to classify a large amount of product information for effective and orderly management. Product information is not written directly on the page, but stored in the database, which determines the interactivity, real-time and maintainability of product information. But also bring convenience to product statistics, inventory management and production planning.
● Product search engine
Based on the product database, products can be quickly retrieved. When visiting the website, customers can find the required products conveniently and quickly by inputting keywords such as product indicators. Instead of browsing page by page.
● Promotion desk for new products and special products
You can set a product as a new and special product at any time and display it on the homepage, so as to promote the product in a targeted way and make the website lively and fresh.
4.2 Customer Management Subsystem
Realize the system of statistics, filing and management of people who log on to the website. According to the needs of the company, establish a membership registration form and ask customers to provide relevant information, such as name, contact information and email, and store it in the membership database. In the future, as long as you enter the member account number and password, the website will automatically call the database to confirm the identity of the customer and restrict the behavior. For example, some content is only open to members, and some content should be kept secret. Company administrators query and manage member information through the background. The membership database will be connected with the ordering system and mailing list. And block some pages.
The functional features are as follows:
● User login verification
● New User Registration/Personal Data Registration
● Registration confirmation
Ask for a password
● User data editing/modification
● User Add/Delete Management
● User rights management
● Automatically delete expired users.
4.3 Online ordering subsystem
The realization of this system function will be combined with product database. After each product data, it is the order quantity. Fill in the number directly here. Click OK to send commodity information (such as number or name) to the designated interface (such as shopping cart or shopping basket). When the customer has selected all the products, he can check the products and quantity in the shopping cart. If you choose to order, the system will automatically fill in the product information in the designated column, and ask the customer to fill in the information we want (such as company name, contact information, country and region, registered capital, legal representative, etc.). ), the member client system will automatically call the registration information in the member database, without re-filling. After the customer fills in the information, click Send, and it can be sent to the order database in a few seconds for timely processing. This can quickly reflect the needs of customers, and then better adjust the program.
Ordering process:
4.4 Online Payment Subsystem
In June 2000 and August 2000, China Enterprise Network cooperated with China Industrial and Commercial Bank, China Merchants Bank and China Construction Bank respectively, taking the lead in breaking through the bottleneck of B2B online payment and providing enterprises with access to online payment system. Enterprises can use the bank payment platform for online real-time settlement, and can track and query the transaction progress of bank transfer payment at any time. With the help of bank B2B online payment system, enterprises can complete the online transaction process with a click of the mouse, and truly realize "online transaction and online settlement".
Reliable security
● Transmission security All data transmitted between the online enterprise bank client and the bank server are encrypted by two layers. The first layer of encryption adopts standard SSL protocol, which can effectively prevent decoding, tampering and retransmission. It is a long-term development and has been proved to be safe and reliable by practice. The second layer of encryption adopts private encryption protocol, which is not public and does not adopt public algorithm, and the encryption intensity is very high. Two-layer encryption ensures the transmission security of online corporate banking.
● Virus Prevention Under the guarantee of reliable data transmission security mechanism, data in a specific format is transmitted between the online enterprise bank client and the bank server, not the program. The online enterprise bank server strictly checks whether the format of the received data is legal and whether the check code is correct. These measures ensure that no virus can invade the online corporate banking system.
● Transaction security For sensitive business involving payment, payroll and other fund transactions, the online enterprise banking system controls the enterprise to handle the corresponding handling and authorization procedures according to the business management requirements, and the system can accept it. In addition, this kind of business not only needs to meet the corresponding authorization conditions, but also must sign a series of numbers (code change) with a code change seal for each transaction.
4.5 Information Consulting Service Subsystem
Realize all information consulting services of the website, mainly including:
4.5. 1 information distribution system
Used to realize company news release, supply and demand information release, etc.
On the news page, you can query the news by keyword or title and time. The layout of the front desk can be arbitrarily typeset according to the specific situation, or some news can be manually set on the front page with clear priority. Each news item is managed based on time, the release time sequence is clearly marked, and it is automatically sorted by time without manual operation.
Each message can be accompanied by related pictures to deepen the rendering effect.
Functional features:
News maintenance is easy-to maintain information, you only need to fill in the subject and content of the information to publish it.
Change at will for easy management-you can add, modify and delete every piece of information at any time through the maintenance interface.
Detailed classification, easy to read-help users find information by purpose and go straight to the topic.
Search function, accurately and quickly find the keywords, time and category of information to save time.
Information recommendation, easy to publicize-there is a "recommendation" function behind each message, which is convenient for users to save or pass on relevant information to others and increase the spread of information.
Second-level classification, unlimited quantity-information is classified by demand (unlimited quantity), which defines the nature of the category and can be classified again under the first-level category.
One system, multiple uses-different categories can be defined as different columns, and the position of each column on the web page can be set freely. For example: news, company deeds, new product release, supply and demand information and other columns, you can put different pages to express different content.
Background maintenance, easy management-you can maintain the page at any time through the background, such as changing or deleting categories, names and various information content, which is simple and intuitive.
4.5.2 Mailing List User Information Collection and Electronic magazine subscription
Users subscribe to regular e-magazines edited by the website and send e-mails regularly (such as price information, market policies, holiday wishes, etc. ) to classified customers. Its core is a mailing list system.
Functional features:
Address Source There are three email address sources in the mailing list: 1) Link the mailing list with the member database, and the email address submitted by the member when registering can be directly added to the mailing list; 2) Set a subscription port on the homepage, and visitors (not necessarily members) can enter their own email addresses and automatically join the mailing list. 3) The mailing list manager adds the email address to the mailing list in the background.
● What can be achieved by directly contacting member customers? At the same time, if the company has any preferential activities or the latest news about the new apartment, send it to customers to strengthen contact with them. Customers may not go directly to your company's website, but they can keep abreast of your company's recent situation.
In the background, we can classify the addresses in the mailing list according to our own wishes. We can send information to all the objects in the selected class at once, so that the mass email will be targeted. For example, we can classify all members into one category, non-members into one category and employees into departments.
● The mailing list has the function of sending attachments in groups.
4.5.3 Talent Recruitment (Joining Red Collar)
Recruitment information can be published dynamically, and candidates can submit resumes online.
4.6 Bidding Procurement Subsystem
Suppliers can register, manage and publish information on the website, which is convenient for suppliers to provide their own product information online, bid online and participate in the order tracking system.
Functional features:
● Member registration function
● Information release and management functions of purchasing members.
● Supplier's function of publishing and managing information.
● Bulk purchasing
4.7 Survey feedback subsystem
The system can cooperate with enterprises' market activities, get market information feedback in time, display survey results online and effectively collect users' opinions and suggestions.
Functional features:
● Dynamic display of questionnaire
● Users fill in the questionnaire and submit it.
● Users view the survey results.
● Survey project setting
● Style setting of survey results: column chart and pie chart.
● Statistical management of survey results
4.8 Red Collar Community Subsystem
Red collar community provides a virtual online living place for all customers and employees of red collar website, for them to communicate, entertain and get all kinds of information in real time. Facilitate online or offline communication with customers and employees, and enhance the popularity and cohesion of the website.
The community consists of forums, costume culture, electronic publications and community bulletin boards.
Forum function: Unlimited version can be added in the background, supporting HTML text editing, hot topics, retrieval, collection, recommendation and other functions.
Electronic publishing function:
● Set columns freely.
● Automatic typesetting
● Support HTML tag embedding.
● Support multi-format pictures.
4.9 Virtual reality display subsystem (360-degree panoramic display)
Simulate three-dimensional real environment and objects into two-dimensional virtual reality and spread it to people with digital media as the carrier. When people browse this kind of media, they feel as if they are there. They can choose any angle, watch scenes in any range or choose any angle to watch objects.
Functional features:
● Click the zoom icon and the function extension control bar will appear.
● Images can be displayed around 360 degrees by zooming.
● Support hotspot connection and enter other images from different angles.
● The introduction of relevant content can be embedded.
4. 10 background support and management
Background management is the center for managers to exercise website management authority and maintain website data. Perfect background management can ensure that the website achieves the expected benefits. All the information in the foreground of the website comes from the management system in the background. Therefore, the background management needs powerful functional support, convenient and quick operation interface, and can be accessed through a special path through password authentication. Your company can set up a number of people with different permissions to manage different sections according to the specific situation, and the managers do not need any professional knowledge. Specific functions are:
● Manage product database, input, update and maintain product data at any time. Including new product categories, product category maintenance, new products and product maintenance. In addition to general parameters, separate parameters can be set for each type of product to show product characteristics and whether it is new or special.
● Member information management, registered user information statistics and customer information collection. Issuance of membership rights.
● Payment order management, order inquiry, ordering company inquiry and order processing. The system automatically classifies orders into unprocessed, being processed, processed and bad orders, and colors them to facilitate management.
Information management, real-time release of company news, change and delete categories, names and information content, simple and intuitive.
● Community management, users in forums, chat rooms and other sections restrict their behavior.
● Editorial management of electronic publications
5. Host selection and access mode
In order to ensure the fast, stable and safe operation of the website, and considering the cost and cycle of the website's pre-construction, the host access is completed step by step. In the initial stage of the website (one year), the host is rented, and the server is purchased in the second year, using dedicated line access or server hosting access.
● Virtual host: China Enterprise Network provides virtual host mode, which supports the operation of large websites, with stable bandwidth and high throughput. Operating environment:
Server environment: Floor 5, International Telecommunication Bureau, No.2, Xia Guangli, Beijing.
Server model: hp netserver enterprise server.
Network platform: TCP/IP Internet network.
Network Operating System: Windows 2000 Advanced Server
Database management system: SQL Server 2000
Firewall: high-end professional firewall NetScreen- 100F.
Development tool: Visual studio
Bandwidth: 100 meter
Environment: asp
Interface Platform of Trade Environment Support System: Third Party Logistics of China Ocean Shipping Group.
Bank online payment interface: China Merchants Bank, Industrial and Commercial Bank of China and China Construction Bank.
● Host hosting/dedicated line access
In the second year of website operation, Red Collar Group purchased servers in the form of dedicated line access or host hosting. The following server options are for reference only:
Two servers: Brand: HP
Product name, model and matching price (RMB)
Hp lc2000p2478a piii1g/128m/mi/18g10k/100m/15' 30500
Hplh3000p2482a piii1g/128m/mi/18g10k/matrix card.
/10/100m/15' 45500
It is recommended to use two sets of HP LC 2000: 6 1 1,000 yuan;
One set of firewall: two sets are recommended.
SonicWALL firewall XPRS-2 (unlimited number of users, three-port high-performance firewall, which can be upgraded to 25-user VPN) Price: 54,000 yuan.
NetScreen- 100F firewall \ address translation \ network isolation \ load balancing \ traffic management \ address translation \ network isolation \ load balancing \ traffic management. The price is 6.5438+0.2 million yuan.
system software
Operating system WINDOWS 2000 SERVER
(Chinese upgraded version 10 user) 4476.36
Database system SQL SERVER 2000
(10 user standard edition) 18000.00
Firewall screen-100f 120000.00
Development tool Visual Studio 6.0
Enterprise Edition 15604.20
6. Promotion and marketing plan of Red Collar website (enjoyed by members)
Website construction is only the gateway for enterprises to enter the Internet, and the more complicated work is to promote the websites of enterprises. China Enterprise Network will publicize its advantages through powerful online and offline. Make the Red Collar website a well-known website in China. We provide the following promotional services:
Promote world-renowned Chinese and English search engines (see Annex II for details).
Promotion of enterprise data CD-ROM in China (English version issued overseas)
Recommend the overseas version (English version and domestic version) of China Enterprise Network.
Recommend China Enterprise Database (Chinese and English version).
China Enterprise Network Electromechanical Community Key Recommendation
Promotion in China Electromechanical Network.
With foreign chambers of commerce (such as the American-Chinese Chamber of Commerce in Korea)