At the 2023 Shanghai Auto Show, a number of heavy new cars appeared at the Guangzhou Automobile Chuanqi booth, attracting people from all walks of life to watch. China New Energy Vehicle Pioneer Media Alliance came to Guangzhou Automobile Chuanqi. After visiting various models and technologies of Guangzhou Automobile Chuanqi, I had an exclusive interview with Liu Haoyuan, the public relations director of Guangzhou Automobile Chuanqi Marketing Department.
Shiguang Automobile Chuanqi Stepped into "Electrification+Intelligentization"
Dual-core strategy 2.0 era
At the 202 1 Guangzhou Auto Show, GAC Chuanqi released the development strategy of "hybrid+intelligence", which means that GAC Chuanqi officially kicked off the era of dual-core strategy. Today, two years later, this is a very forward-looking strategy.
At the same time, the new second-generation GS8 was officially launched, which is the first hybrid model of GAC Chuanqi. However, many people think that the GS8 equipped with Toyota THS hybrid system is not the first hybrid model independently developed by GAC Chuanqi. Only half a year later, in April 2022, the hybrid system Yingku independently developed by GAC Chuanqi officially arrived, and at the same time, GAC Chuanqi officially released a brand new hybrid brand name-Julang Hybrid.
Then, the models such as Shadow Cool and Shadow Leopard equipped with huge waves have good performance in power performance and fuel saving strength.
In the past two years, China's new energy vehicle market has developed rapidly, and the demand of the market and users for new energy vehicles has also changed. When asked how to adapt to the ever-changing trend of the times and meet the escalating needs of users, Liu Haoyuan introduced Chuanqi Smart Electric Hybrid and the new architecture i-GPMA: "Under the guidance of the" Next Step "action plan of Guangzhou Automobile Group, Chuanqi Julang Hybrid was officially upgraded to Chuanqi Smart Electric Hybrid. Stepped into the era of "electrification+intelligence" dual-core strategy 2.0, and added that "the new architecture i-GPMA is an important evolutionary carrier for GAC Chuanqi to finally realize" electrification+intelligence ". "
In terms of electrification, i-GPMA is mainly aimed at the hybrid direction, which will cover a variety of hybrid modes of HEV/PHEV/REEV, and will be compatible with pure electricity after upgrading in the future. Of course, it is no problem to be compatible with fuel vehicles.
In terms of intelligence, i-GPMA is equipped with Guangzhou Automobile's latest Spirits electronic and electrical architecture and Rubik's Cube platform, which brings users a better experience in intelligent driving and intelligent interconnection.
Extraordinary significance and extraordinary strength Chuanqi E9
After Liu Haoyuan introduced the "Electrification+Intelligentization" dual-core strategy 2.0, he immediately introduced the heavy model Chuanqi E9 of Guangzhou Automobile Chuanqi at the Shanghai Auto Show.
He said: "As a brand-new masterpiece of Guangzhou Automobile Chuanqi's transformation into a technology company, it is also the first product of Chuanqi's intelligent and electric hybrid landing. Chuanqi E9 is the pioneering work of Chuanqi E series. " At the same time, he cheerfully explained the meaning of E9 to us. "e stands for electrification and intelligence; 9, the largest number in the number, reflecting the flagship status. "
Chuanqi E9 is regarded as a heavy MPV by people inside and outside the industry. On the one hand, GAC Chuanqi has been deeply involved in MPV market for many years, which not only gains high sales and good reputation in the market, but also absorbs users' opinions for continuous improvement. Therefore, Chuanqi knows how to create a better and more suitable MPV for users. Chuanqi E9 was born in this way, which is its unique advantage.
On the other hand, Chuanqi E9 is equipped with the latest generation of smart electricity technology of Guangzhou Automobile Chuanqi, and the combination of battery electronic control electric drive and 2.0T hybrid special engine brings the advantage of electrification. At the same time, Spirits electronic and electrical architecture and Rubik's cube platform bring intelligent advantages, and the value of smart electricity is reflected. As far as comprehensive strength is concerned, Chuanqi E9 is still ahead of its peers.
At this year's Shanghai Auto Show, Chuanqi E9 also officially opened for pre-sale, with the pre-sale price ranging from 330,000 yuan to 390,000 yuan, which indicates that Chuanqi will enter the 350,000 +MPV market and bring users a higher level of MPV travel experience.
Adhere to the user experience as the center.
From the beginning, GAC Chuanqi was a car company that kept pace with MPV, SUV and sedan troika. In addition to MPV, Chuanqi E9, Chuanqi M8, SUV has GS8, and car has Shadow Leopard.
In this interview, Liu Haoyuan introduced us to two customized models that embody "insisting on user experience as the center", namely the brand-new product GS8 Traveler and the brand-new customized product Shadow Leopard R ABT co-branded version.
To meet the diverse needs of users, GAC Chuanqi has achieved "more pet powder", and the joint version of GS8 Traveler and Shadow Leopard R ABT has significantly improved the strength of the two models while meeting the needs of users. For example, the GS8 Travel Edition has a wilder appearance, stronger playability and stronger off-road performance. The joint version of Shadow Leopard R ABT has the exclusive design, exclusive adjustment, more extreme sports style and faster sports performance of the world-renowned modified brand ABT.
"Adhere to the user experience as the center", and GAC Chuanqi has always practiced this with practical actions. In 2020, Guangzhou Auto Show released a brand-new brand slogan, "A smart walk is better", in which user experience is the core; Today in 2023, GAC Chuanqi gained the trust recognized by the market with a better user experience.
Write it at the end
Qian Fan has experienced hundreds of battles. On the occasion of the opening of the 2023 Shanghai International Auto Show, China Pioneer Media Alliance for New Energy Vehicles was formally established. This alliance, jointly sponsored by the national 15 mainstream first-tier cities, will continue to observe and think deeply about the development of new energy vehicles in China with the media concept of "keenness, depth and temperature". On the day of the establishment of the alliance, 15 media immediately conducted a joint interview with several automobile brands at the Shanghai Auto Show. We see that at the joint interview site, every face-to-face communication conveys the firm belief that the industry is determined to move forward and highlights the Chinese strength of the new energy automobile industry.
Through this exclusive interview with Liu Haoyuan, China New Energy Vehicle Pioneer Media Alliance saw GAC Chuanqi's determination to enter the era of "electric+intelligent" dual-core strategy 2.0, bearing the strength of the first Chuanqi E9 equipped with intelligent and electric hybrids, and the sincerity of GAC Chuanqi to launch customized models according to user needs. As a domestic first-tier car company, GAC Chuanqi has achieved the standards that first-tier car companies should achieve with practical actions. It is precisely because of this that we have reason to believe that GAC Chuanqi can gain a firm foothold in the unprecedented changes in the automobile industry and go all the way up.
(Graphic/China New Energy Automobile Pioneer Media Alliance)
This article comes from Che Shang, the author of Che Yi, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.