Wang Xiaomao, a Jiangxi college student who just graduated this year, keeps his shop in good order in changping town Jingjiu Electronic City Venture Zone. Since it opened in September 18, I have barely earned a little living expenses, but I have persisted. Different from Wang Xiaomao, most college students who started their business with enthusiasm left in less than two months. The reporter was informed yesterday that today, the country's first real
In the sense of setting up a special zone for college students, 34 college students are less than 10. In view of this phenomenon, some insiders pointed out that many college students start their own businesses with temporary enthusiasm, but without perseverance.
Enthusiasm comes and goes quietly.
According to reports, this pioneering zone was founded in Jingjiu International Electronic Wholesale Plaza in Changping Town on August 18, 2008, and it is the first truly pioneering zone for college students in China. In this area, the founder will provide the business site for free and give the right to use it for one year. In addition, enterprises will also provide common office equipment free of charge: installation of network, telephone, etc. Free of charge, apply for all kinds of licenses for college students to start their own businesses, assist in the implementation of relevant fiscal and tax preferential policies, and provide services such as enterprise (project) recommendation declaration, information, marketing, training consultation, intermediary, international incubation and so on.
When the pioneering zone was established, the first batch of 34 college students settled in. According to the organizer, once the college students' entrepreneurial zone was introduced to the society, it attracted a strong response. More than 200 college students from all over the country participated in the registration. Most of them are full of confidence and passion in the interview, and many of them have written a thick stack of business plans.
However, after more than half a month of opening, some college students began to fish for three days and dry their nets for two days, and no one often looked after the shop. Calling for advice, they said they were either studying or looking for another job. A month later, some college students left one after another. "I didn't say anything when I left, and I didn't even pay the electricity bill. I left quietly. " Ho Chi Minh, chairman of Beijing-Kowloon Electronic City, told reporters that up to now, less than 10 companies are still operating in the entrepreneurial zone.
College students:
It is difficult to start a business for the first time.
For college students, they leave in less than two months, and many college students also have their own difficulties. Wang Xiaomao is a "good" area in college students' entrepreneurial park. After all, he is still a little profitable. He has only invested about 6,000 to 7,000 yuan in this store now, and he can earn about 600 yuan a month, which is only enough for his living expenses.
He told reporters that just out of school, everything depends on their own exploration, without strong capital as the backing, entrepreneurship can only be cautious. Because Beijing-Kowloon Electronic City has just been established, its popularity in the venue is not very good now. In addition, college students are generally inexperienced and have no regular customers. In the first month, only a few college students were able to earn their own living expenses, and many people backed out.
However, in the past two months, Wang Xiaomao and other college students have also learned a lot. According to him, some college students have now taken the entrepreneurial zone as a base and actively expanded their business. If someone starts to open another store near his alma mater and sells it to students in the form of promotion, business is good. Now, he also has this plan to go out of the entrepreneurial zone and open up the market.
Industry:
College students lack perseverance in starting a business.
Less than two months after starting a business, college students lose their enthusiasm. For this phenomenon, insiders said that there are objective factors, but mainly subjective factors, that is, college students can't persist in starting a business.
Ho Chi Minh said that college students think too simply about shopping malls, thinking that they can wait for money without paying anything. At the beginning, a large number of college students came with such a mentality. So at the beginning, it was a very small-scale exploratory investment. Once they found that it was not as simple as they thought, they stopped doing it, instead of continuing to persist, carrying forward the spirit of hard work and actively expanding their business.
Objectively speaking, college students do have no experience, no funds and weak competitiveness when they start their first business. In addition, Beijing-Kowloon Electronic City has just opened, and market cultivation will take some time. At first, the popularity was not very strong, not to mention college students, and many old businessmen didn't make much money.
Mr. Zhang, a businessman who has been engaged in electronic products for many years, also said that these college students have no patience and lack the spirit of hard work. According to his observation, several college students in the entrepreneurial zone often don't come for a long time when they see that business is not good. And some, just playing games in the store, rarely go out to run business. According to his experience, many professional markets did not become popular at once. Zhangmutou Electronic City and SEG Electronic City in Dongguan have a growing process.
Organizer: I still have confidence in running the entrepreneurial zone well.
In this case, the organizers are full of confidence in running the college students' entrepreneurial park well. Ho Chi Minh said that this is not very unexpected. After all, this is the first time in the country. There is no model and experience to learn from, so we need to explore and sum up experience. Fortunately, there are still college students who insist. Moreover, over the past two months, these college students have learned a lot and put forward some constructive suggestions to the company. For example, they intend to set up an organization, form a marketing network and realize resource sharing, which gives them hope. Next, the company will gradually recruit some college students with strong entrepreneurial aspirations to expand this group.
In addition, the company will also start training college students for free, and promote the college students' entrepreneurship area to factories, schools and other public places through a series of activities, so that everyone can support college students' entrepreneurship together.