1. Developing decision support system can provide graphical and tabular market analysis data for enterprise decision makers, and can predict the future business development, customer demand development and market development of the company.
2. Realize all-weather real-time service through the network, fully meet the various needs of customers, comprehensively improve the level of customer service, greatly strengthen the intimacy with customers, and shape the application enterprise into the preferred brand of international enterprises.
3.MIS has greatly improved the understanding and management ability of enterprises to the market, making it possible for enterprises to be large-scale and super-large-scale. Modern enterprises are constantly establishing global marketing strategies, whether it is market opportunity analysis, market segmentation, market positioning, and determining marketing mix. , it can not be separated from MIS；;
4.MIS promotes the development of new industries, such as management consulting, market research and prediction, and MIS develops operators, which deepens the relative monopoly of market information;
5.MIS strengthens the vertical business connection, and improves the coordination and operation efficiency of suppliers, orderers, consumers, financial departments, agents and logistics distribution departments; At the same time, it also has the dual functions of combination and horizontal cutting, which makes the relationship between competition and cooperation more chaotic;
6.MIS decomposes the rapidly changing market into various measurable information elements, and internalizes them into clear logical relations and quantitative relations, which to some extent alleviates the negative impact of the market's inherent blindness, disorder and lag on enterprise behavior;
7. Apply MIS to e-commerce, and establish a unified platform for customers to deal with enterprises, so that customers can complete a number of businesses with a little contact only by logging on the website of enterprises. At the same time, improve the automation of business processes, ensure that the original "fragmented" sales staff, marketing staff, telephone service personnel, after-sales service personnel, etc. begin to really work together, and become a strong team around the center of "meeting customer needs" to improve the working ability of enterprise employees.