Sony Ericsson takes "all rivers run into the sea" as its corporate culture, "innovation, fashion and vitality" as its brand connotation, and "innovation, encouragement and innovation" as its brand concept. I) "is the product research and development policy," thought, height and responsibility "is the enterprise value, and we are committed to providing high-quality and cost-effective products and services for young consumers in China, making Sony Ericsson products synonymous with modern high-quality life and ultimately improving people's quality of life.
Sony Ericsson was established in strict accordance with five operation centers: product research and development center, production management center, marketing center, after-sales service center and product quality management center, and passed the international quality management certification of ISO9000 1. The five operation centers are composed of young teams full of ideals, passions and ideas, adhering to the company's internationalization, specialization and standardization of operation ideas, and moving towards the goal of building a dynamic modern enterprise.
Product innovation and marketing innovation are two magic weapons for Sony Ericsson to win the market.
Adhering to the line of "fashion and quality", Sony Ericsson established R&D company for molds and R&D company for solutions, which is also the only enterprise with production and R&D in the industry, greatly enhancing Sony Ericsson's core competitiveness in appearance design and new product development, and also means that Sony Ericsson's future products will develop into "patent machines" with fashion, individuality and high quality. Continuously introduce innovative products such as MP3, MP5 and mobile phones in leading industries.
Sony Ericsson believes that "products are the primary productive force" and also firmly believes in the theory that "good brands are in an invincible position". Marketing innovation is another magic weapon that Sony Ericsson has always won the market. With innovative marketing ideas, Sony Ericsson has led dealers all over the country to win major victories again and again, realizing the promise of "making Sony Ericsson agents the most enviable agents in the same industry".