According to the relevant data of Nielsen, a world-renowned market research company, the market share of Huiyuan 100% juice and medium-concentration juice in 20 18 was 43.7% and 310.5%, respectively, which was 0.9% and 6.9% higher than that in 20 17, and remained in the middle and high end. In terms of market share, Huiyuan has been ranked first in China for more than ten years.
In July of 20021year, the enterprise search APP showed that Beijing Huiyuan Food and Beverage Co., Ltd. added bankruptcy reorganization information.
Huiyuan heard the news of bankruptcy again:
According to tianyancha App, on July 19, 2009, Beijing Huiyuan food & beverage co., ltd added bankruptcy and reorganization information, with the case number of (202 1) Jing 0 1 Po 129. the applicant was Shandong An Deyu international logistics co., ltd, and the handling court was Beijing No.1 intermediate people's court.
Prior to this, on July 5th, Huiyuan Juice was "forced to exceed 65.438+0.5 billion yuan" and boarded a hot search in Weibo. Some netizens said in the comment area, "I haven't seen this brand for a long time, and I thought it was closed down." "I used to drink it when I was a child, but now I almost forget it."
As a former "national juice", Huiyuan once occupied the first position in the domestic juice market for a long time. 1996, Huiyuan Juice bid for CCTV's 5-second advertising rights for a huge sum of 70 million yuan, winning popularity in one fell swoop, and the juice products launched afterwards were also widely welcomed by the market.
Refer to the above? Baidu encyclopedia-Huiyuan juice