How to do network promotion? We mainly do e-commerce, and now we want to promote our own stores.

First of all, it is clear that there is no best promotion method, only the most suitable one: first, determine the target population. The first thing to consider before promotion is that the target population is very important. If the crowd is uncertain, it is difficult to formulate appropriate and targeted promotion methods.

In the future, you may take a wrong step.

There are two ways to determine the target population.

1. It goes without saying that commercial companies often do.

Leaders often appoint a group of people and ask promoters to carry out targeted promotion according to their needs.

For example, the student group, now many companies are eyeing the campus, regardless of whether the audience is students or not, they all like to run into the school to participate.

2, according to the characteristics of the product to find people in the actual promotion work often encounter such a situation, the company or website will ask us to carry out special promotion after the new product is launched.

At this time, the product is certain, but the target population is very vague. At this time, it is necessary to start with products and determine the target population. First of all, we should fully understand the characteristics and advantages of our products, and then list these advantages one by one to find out the audience who are most interested in each article. Finally, we will compare and analyze these people and find out the most popular group.

Second, determine the promotion media. In physics, some propagating substances such as sound waves and light waves are called these wave media.

For example, light passes through a lens, the lens is a medium, light enters water, and water is a medium.

Then, if network promotion is compared to a wave movement, what should be its media? This medium is a function that a product or product relies on when it is promoted. This product or function should meet the needs of users.

The key to the success or failure of network promotion depends largely on the quality of media.

Therefore, whether the promotion media is appropriate is very important.

So how to find the best promotion media? 1. Find media according to users' needs.

This method can be used when the product is uncertain.

First, list the users' needs one by one, then list the priorities according to the importance, select the ones that users need most, and then adjust the products and determine the media accordingly.

For example. For example, the promoters of various websites are the main users. The needs of this group of people include the following media resources, promotion tools, training opportunities, promotion plans, experience and skills, job opportunities and so on.

After comparative analysis, the promotion scheme is the most urgent need for promotion practitioners to meet.

Then after we come to this conclusion, we can add relevant resources to the website and download the rich content of many channels.

Then push these resources to the target population.

2. Find media according to existing products.

This method can be used for product determination.

First, understand the characteristics of the product thoroughly and list the advantages of the product one by one.

Then, combined with the specific needs of the target users, we make a comparative analysis one by one, and finally find out the most attractive part of the product for packaging and promotion.

For example, there are a lot of recruitment information, resource download, party friends, website diagnosis, novice introduction and so on in the forum section.

Based on the full analysis of these sections and the specific needs of the target population, we find that the website diagnosis section is the most attractive to the target users and the most attractive to the users.

Then it is necessary to focus on packaging and maintaining this plate, and then promote it with this plate as the focus.

Third, determine the promotion channels. After determining the target group and the promotion media, it is necessary to determine where and how to promote it.

To determine this, we must first analyze users' online habits, and at least make clear three questions.

1. What information does the target group get online, such as information, experience and skills, software resources, etc. , listed one by one according to priority.

2. The ways for the target population to obtain information, such as searching through search engines, subscribing to emails, obtaining industry websites, etc., are listed one by one according to priority.

3. Specific places where the target population is concentrated, such as industry websites, forums, SNS, QQ groups, etc., are also listed one by one according to priority.

After these three problems are clarified, we will basically know where to go and how to promote it.

For example, the target group mainly looks for some software resources on the Internet. They are most used to searching for resources through search, and they also like to communicate in some professional software forums.

Then our main promotion channels should be software download stations, professional software forums, search engines and some software with high market share.

In fact, after the first three steps, the general promotion method has come to the fore. This article is only for those who combine themselves.