"Liyuan Style" is a well-known and trustworthy brand in the minds of Jining citizens. In the past ten years, Liyuan has always adhered to the business philosophy of "big and complete" and "small incision and deep development", and table tennis and badminton sporting goods have achieved the first place in Jining. Lai Zongbao, a 43-year-old Zhejiang man, has been in business for more than 20 years. With his diligence and hard work, he succeeded in Jining.
Give up teachers
Be a salesman
Lai Zongbao, 43, was born in an ordinary peasant family in Taizhou, Zhejiang. As the oldest child in the family, he pinned all his family's hopes on him. 1984 years old, failed in the college entrance examination. I was recommended to be a private teacher in the township middle school where my hometown is located. "What my parents mean is that I don't relax my study while studying hard and continue to strive for the college entrance examination in the second year. But I already have a new plan in mind. I have the responsibility to share some burdens at home for my parents, and I want them to live better. " Lai Zongbao told reporters.
1985 In the spring, he quit his job as a private teacher behind his parents' backs and became a salesman in a township sporting goods enterprise through the introduction of a distant relative. "In order to stay, I boasted to my boss that I had two years of experience in running a business. The boss looked at me and gave me 200 yuan in doubt. At that time, I told myself over and over again that no matter how hard it was, I must make achievements. " Speaking of this inauguration experience, Lai Zongbao still remembers it.
By train from Taizhou, I have been to Heze, Liaocheng, Shijiazhuang, Zhengzhou, Xi and other provinces and cities. Young, he is always full of the belief of success. "I remember that when I was in Heze, the compulsory course before going to bed every night was to practice' free introduction' in Mandarin for half an hour, but the next day, when I communicated with customers, two sentences unconsciously became Taizhou dialect. When I was in Xi 'an, in order to save money, guess what my room and board cost for one day? Two dollars. I lived in Datong store for one yuan a night and ate a bowl of noodles for fifty cents, but I never felt bitter at that time. On the eighth day of running business, I negotiated the first business, with an amount of nearly 30,000 yuan. In the first 20 days of running business, I talked about 5 transactions, with a total amount of100000. "Lai Zongbao still regards this as the most valuable entrepreneurial experience in life.
heavy rain
The first venture was "ruined"
1986, Lai Zongbao, who just turned 19, had new plans. "I don't want to work for others anymore. Since I have the ability, why not start a business? " Lai Zongbao explained why he started his first business. In the summer of the same year, Lai Zongbao used his father to sell his family's agricultural tricycle and borrowed 9000 yuan from relatives to set up Linhai Sporting Goods Equipment Factory. "When the factory was first established, it basically focused on production and sales in the form of family workshops. The main products are bamboo chess, checkers and various rackets. My father pays attention to production, and I am responsible for the sales of products. "
By 1992, Linhai Sporting Goods Equipment Factory sold well in the northern coastal areas and some western provinces and cities with its excellent product quality and complete sporting goods varieties. The factory has also developed from the initial family workshop to a medium-sized enterprise with more than 30 factories and more than 400 employees. Lai Zongbao's efforts finally made him see the return.
1994 In the summer, there was a rare rainstorm in Taizhou with a rainfall of nearly 50 cm. Lai Zongbao's sporting goods equipment factory has not been spared. "After the heavy rain, the water in the workshop was waist-deep, and all the newly produced sports equipment was soaked in rain. I remember that day I went into the water with the workers to rescue the goods, and all the products were destroyed. Roughly speaking, the loss amounted to more than 6,543,800 yuan. Seeing that the enterprise that I have struggled for many years has been hit so hard, I feel unspeakable pain in my heart. I remember that after I sent the last employee away, I stood alone in the empty factory building and told myself that nothing could be successful, and it was a big deal to start from scratch. " Lai Zongbao said.
Laiji creativity
Make unremitting efforts to win success.
In 2000, after careful consideration, Lai Zongbao came to Jining for development with 50,000 yuan of venture capital. "When I first started my business, I met several Jining friends in Jining. I came to Jining again, penniless, but my friends still helped me enthusiastically, which made me very moved. With their help, I contracted a counter in Hualian Shopping Mall downtown, specializing in office sporting goods. I don't feel bitter at all when I come to Jining to start over, because I always remind myself that I must succeed again. " Lai Zongbao said.
In 2002, after completing the primitive accumulation, Lai Zongbao rented a 30-square-meter concierge in Litangzi Street in the urban area, named "Liyuan Cultural and Sports Company", and started the wholesale of office sporting goods full-time. "Mainly to supply various supermarkets in Jining. Then, count me in. There are three people in the factory, a general manager, a chief financial officer and an employee. Remember that it rained heavily on the way to take delivery. In order to ensure that the goods will not get wet, I took off my coat and covered it. I wore a thin coat and rode a tricycle in the wind and rain. At that time, I told myself that it was okay to suffer a little. Only by adhering to a diligent attitude can I become bigger and stronger. Two years later, Wuyuan's popularity has been great, and I also expanded my store to 300 square meters and started a retail and wholesale business. " Lai Zongbao said. After a period of operation, Lai Zongbao found new business opportunities in Jining sporting goods market. "Jining has 100 retail stores. How to take the lead in the fierce market competition and guide citizens to consume is a bottleneck. After careful consideration, I think it is most feasible to take the path of' small incision depth development'. Therefore, I am the first agent of Unix badminton and butterfly table tennis brands in Jining, mainly engaged in table tennis and badminton series products. Practice has proved that my choice at that time was very correct. " Lai Zongbao said.
At present, An Deyu Industry & Trade Co., Ltd. has opened five branches, namely An Deyu Recreation and Sports Supermarket, An Deyu Recreation and Sports No.1 Store, An Deyu Younix Store, An Deyu Recreation and Sports No.2 Store and An Deyu Recreation and Sports No.1 Store, with the business area exceeding 1200 square meters. The company also cooperated with Wenshang Li Anmin Shopping Mall and Wenshang Lianrun Shopping Mall to set up sporting goods franchise stores.
Jining agents and authorized dealers of many brands, such as Division I, Japan Butterfly, Shanghai Double Happiness, Guangdong Pisces, Fujian, Guangdong Eagle, Qingdao Weiding, etc. Mainly engaged in badminton series, table tennis series, basketball stands, table tennis tables, computer consumables, money detectors and other more than 5,000 kinds of goods.
Keep fighting spirit
I believe you will succeed.
Talking about the secret of his success, Lai Zongbao told reporters seriously that his biggest opponent will always be himself. "In my eyes, doing business is a process of continuous improvement. Whether you are successful or not, you must always maintain a strong fighting spirit and believe that you will succeed one day. " Lai Zongbao said that the reason why Liyuan's brand can become a leader in the same industry depends not only on the quality of goods, but also on service. "Now the employees of our company have to conduct a service etiquette training once a week, with the aim of providing the best service for customers. And try to be perfect in pre-sales and after-sales service. I always remind myself that only by holding the attitude of always being the first can we not fall behind. "
"A big stone is hard to move on its own. It's easy to do if we gather the strength of all people to act together. Actually, doing business is the same thing as this. I think everyone in the same trade should be friends and help each other when necessary. It is completely wrong and irrational to take unfair competition. " Lai Zongbao thinks.
Speaking of the next development, Lai Zongbao told reporters that the sports enthusiasm of Jining citizens is getting higher and higher. It is far from enough to make a fuss about the sales of sporting goods. What everyone needs more is a comprehensive sports venue. He plans to open some venues in Jining, build badminton, tennis and table tennis clubs, and organize the citizens who love sports together to work together for the goal of sports and fitness.
Finally, Lai Zongbao told reporters that in Jining for more than 9 years, he has been deeply infected by Confucianism in the hometown of Confucius and Mencius. "Many friends said to me,' Lao Lai, you have both the delicacy of southerners and the generosity of northerners. It is worthwhile to make friends like you. Every time I hear this, I am deeply moved. During my years in Jining, the success of every step can not be separated from the help of friends in Jining. I really appreciate them. "
Recently, An Deyu Industry and Trade will be listed on Shenzhen Stock Exchange. Let's look forward to it ~