China MLM 10 influential figures
Source: China Direct Selling Magazine.
1 Li Lanqing
Identity: Former member of the Standing Committee of the Political Bureau, Vice Premier the State Council, and leader of the national leading group for rectifying and standardizing the market economic order.
Reason for listing: the most determined official adopter
In the era when pyramid schemes were rampant, Li Lanqing was a government official who emphasized cracking down on pyramid schemes. As early as 65438+early 1990s, Li Lanqing.
As early as 65438+early 1990s, Li Lanqing emphasized that pyramid selling had many disadvantages and should be banned. During the period of 1997, Li Lanqing also specially appointed researchers from the State Council Development Research Center to conduct in-depth research in enterprises and carefully reviewed these in-depth research reports. 1On July 25th, 1997, the State Administration for Industry and Commerce issued the document 195 "Notice on Implementing Important Instructions of Vice Premier Li Lanqing and Severely Investigating Illegal MLM Activities", from which we can see Li See Lan Qing's attitude towards cracking down on illegal pyramid schemes when he took office as Vice Premier the State Council. His attitude also represented the official attention to the influence of pyramid selling on social stability at that time, and finally "investigating illegal pyramid selling" evolved into 1998 "prohibiting pyramid selling".
Even though formal direct selling is still developing in an uncertain environment, the government's attitude remains the same. In the following years, Li Lanqing repeatedly talked about cracking down on pyramid selling, rectifying and standardizing the construction market in the video conference.
Second place Long Yongtu.
Identity: Former Vice Minister of Foreign Trade and Economic Cooperation, Chief Negotiator of WTO, and now Secretary-General of Boao Forum.
Reason for listing: On behalf of China, make a commitment to open store-free sales.
From June 1995 to September/20001,Long Yongtu, as the chief negotiator, led and finally successfully concluded the negotiations on China's accession to the WTO which lasted for 15 years. That paper brand not only proved China's entry into WTO, but also branded an epoch-making memory in the history of direct selling.
Annex 9 of the Protocol of People's Republic of China (PRC)'s Accession to the World Trade Organization, the list of MFN exemptions in Article 2 of the Schedule of Specific Commitments for Trade in Services, was signed in 20011,which stipulated that "commercial presence" in "wholesale or retail services with distribution services' e' without a fixed place" (i.e., Service providers of WTO members set up commercial institutions or professional institutions in the territory of another member to provide services to consumers in the latter member), China will cancel the "market access restrictions" and "national treatment restrictions" within three years after its accession to the WTO. During the negotiation of China's accession to the WTO, China made a commitment to the negotiators on the legislation of this issue: China will consult with WTO members to formulate laws and regulations on the sale of non-fixed places in line with China's specific commitments and China's obligations under the General Agreement on Trade in Services. Generally speaking, the direct selling market in China was opened within three years, which laid the groundwork for China to formally legislate direct selling at that moment.
No.3 Ren Xingzhou
Identity: Researcher of the State Council Development Research Center, Director of Market Economy Research Institute of the State Council Development Research Center.
Reason for listing: The most authoritative legislative expert in the field of direct selling theory in China.
Ren Xingzhou, a researcher at the State Council Development Research Center, is mainly engaged in economic theory and policy, the establishment of market system and the establishment and perfection of market rules, the reform of circulation system and the development of circulation industry. 200 1, Institute of Market Economy of the State Council Development Research Center initiated the project of "Direct Selling Legislation", with Ren Xingzhou as the project leader. Since then, both enterprises and the media have hoped to get some news about direct selling legislation from Ren Xingzhou, but they all came back disappointed on a whim.
Finally, in March, 2004, the research group obtained the research results of "China Direct Selling Legislation Research". At the same time, Ren Xingzhou finally broke the silence and wrote The Necessity of Direct Selling Development and Legislation in China and The Background and Process of Direct Selling Legislation in China. This paper analyzes the historical context of direct selling laws and regulations, and comprehensively expounds the necessity of direct selling legislation in China. Because she is the official researcher of China's direct selling theory, the industry also thinks that she is the most authoritative legislative expert.
No.4 Zheng Jinfen
Identity: Chairman of Amway (China)
Reason for listing: senior management representative of direct selling enterprises in China.
1993, Zheng Jinfen discovered business opportunities in Chinese mainland with keen business vision, brought Amway to Chinese mainland, and created a glorious history of regular multi-level direct selling in China's direct selling industry. 1996 experienced a severe storm, and 1998 was transformed again. Under the leadership of Zheng Jinfen, Amway became more and more brave and set a record of 65,438+on the eve of direct selling legislation.
In terms of legislation, Zheng Jinfen has been fighting for the legal status of multi-level direct selling. Amway has made a lot of efforts to this end and has always been regarded as the vane of direct selling legislation. However, the news that Avon got the license quietly shocked Zheng Jinfen. However, Mrs. Zheng remained calm. While congratulating Avon on getting the license, she continued to apply to the government in Amway's own way. Finally, she got the certificate on June 5438+February 1 this year. It seems that Mrs. Zheng's charm and Amway's weathervane status will continue.
Fifth place Li Jinyuan.
Identity: Chairman of Tiens Group
Reason for listing: the leader of domestic capital and the leader of domestic capital to expand overseas markets.
People may remember that before 1998, the direct selling industry had a prosperous scene of "Tiens in the north and science in the south". At that time, Tiens' career was in full swing, but such a brilliant Tiens still failed to become a 10 transformation enterprise after a one-size-fits-all approach. The future of Tiens depends on Li Jinyuan. This man who has experienced hard work resolutely decided to go out and take Tiens to "start a business" overseas. Li Jinyuan's decision not only saved Tiens, but also affected many enterprises.
In 2005, direct selling legislation once again put most non-strength enterprises on the brink of life and death. Some experts believe that for a large number of enterprises, leaving overseas is a good choice. They must follow Tiens' example again, learn from Tiens, and follow the path taken by Li Jinyuan. Tiens is regarded as a big brother in China by small and medium-sized enterprises that are vital to life, and Li Jinyuan is bound to have another group of followers.
Gaoshoukang No.6
Identity: President of Avon Greater China
Reason for listing: the pioneer of China direct store route.
Come higher than 1998. At that time, Avon was in the exploration period after the transformation. The simple dealer's enthusiastic expectation and sincere trust moved Gao, which made him make a decision that people thought was "different" at that time-to develop retail channels rapidly in the transitional period to rapidly increase Avon's sales.
Soon, the high reform achieved results: Avon reversed the grim situation that 1998' s performance in China dropped sharply. In 2005, there were more than 6,000 Avon stores, which were the best in the industry. Therefore, the industry has triggered a craze for opening stores, and almost all direct selling companies that can be named claim to have specialty stores.
Gao's strategy of opening a store also won Avon the image of a good boy, and Gao contributed to Avon's smooth early authorization. The specialty store is destined to be a bright color in China's characteristic direct selling.
No.7 Luo Chao (I personally think he gave it to Hu Yuanjiang, a publisher who has been recording pyramid selling and direct selling).
Identity: former chairman of Beijing Sany Shi Sheng Technical Training Co., Ltd. and chairman of Xi 'an Aopu Biotechnology Co., Ltd.
Reason for listing: Let China sell directly to truly professional people.
Luo Chao's fame as a trainer far exceeds his achievements as an enterprise manager, and he is regarded as the first person to operate the enterprise system in China. As early as Amway, Luo Chao studied under Jaeger, the originator of direct selling system and the most famous system master. Later, Luo Chao combined advanced marketing concepts at home and abroad, established a "7+3" model theoretical system suitable for China's national conditions, and served as the chief consultant of Interlead China. After the establishment of Sany Shi Sheng, his training potential has been further sublimated. On the basis of inheriting the essence of Jaeger's systematic training, his training style is more unique, with unique views, advanced information and strong practicality. In China, hundreds of thousands of people insist on listening to his tapes, and hundreds of thousands of people have listened to his training lectures. At present, most of the training ideas about Jaeger system in China are brought by Luo Chao.
Luo Chao has been studying and practicing for more than 20 years. He used the systematic operation mode to build a marketing team of several hundred thousand people for many large multinational enterprises. Now, Luo Chao has successfully realized his dream: to become a scholar with both business strategy and speech skills.
No.8 Chen Wanfen
Identity: Crown Ambassador Distributor of Amway Company, founder of Amway Extraordinary System.
Reason for listing: The most famous direct seller in China's direct selling industry.
Chen Wanfen's name is a household name in Amway, and his prestige is no less than that of any Amway executive. What makes her so popular? Let's take a look at the titles she and her husband Ji Longsheng won in Amway: "No.1 Crown Ambassador in Taiwan Province Province, China", "No.1 Crown Ambassador in Taiwan Province Province, China Q 12", "No.1 Crown Ambassador in Taiwan Province Province, China", "No.1 Crown Ambassador in Taiwan Province Province, China, and Crown Ambassador in mainland China arrived in two regions at the same time", and "No.1 Crown Ambassador outside the United States is qualified for American diamonds". Such a high position is beyond the reach of countless Amway people, and she is still working miracles. In the chaotic and difficult industry environment around 1998, she even got a proud score of 40 points as an entrepreneur bonus, and was praised as the management god of Amway China.
There is another interesting phenomenon in the industry. People who do direct selling must know Amway, and people who do Amway must know Chen Wanfen. I don't know. Even if I'm not from Amway, I'm no stranger to Chen Wanfen. When I mention her direct selling story, my blood will still boil and I will be impressed by her extraordinary achievements.
Ninth place Yang Qian.
Identity: a well-known domestic direct selling research expert, vice president of Beijing Institute of Business Administration.
Reason for being on the list: China is the first scholar and professional direct selling media person who advocates the theoretical research of direct selling.
From 65438 to 0993, while learning the principle of direct selling from abroad, Yang Qian held seminars for direct selling enterprises all over the country, trying to promote the development of direct selling industry, and published the book China, Meeting the Storm of Direct Selling. Yang Qian is one of the earliest scholars who set foot in the field of direct selling. As early as 1993, he put forward the idea of separate legislation on direct selling. 1995 founded the first professional direct selling research magazine "MLM Research" in China. Before the government introduced the direct selling management method, he made an in-depth study of MLM in theory. Although it is very thin, it has almost reached the level of a direct seller.
Banned on 1998. Although the research on MLM has ended, Professor Yang Qian's research on direct selling has not stopped. He kept visiting countries with mature direct selling, and organized a number of direct selling industry surveys on the eve of direct selling legislation, including World Direct Selling Legislation Survey, China Direct Selling Development History Report, China Direct Selling Enterprise Survey, China Direct Selling Cultural Environment Survey and Direct Selling Cultural Environment Survey. From the macroscopic form of world direct selling laws to the microscopic behavior of consumers in China, from the history to the present situation of direct selling, it provides an important decision-making basis for direct selling legislation.
10 Pan Changxiong
Identity: Chairman of Xingtian Company in Taiwan Province Province.
Reason for listing: The rocking machine he brought influenced the whole pre-MLM era.
Now many direct sellers certainly don't know the name Pan Changxiong. But before the 1998 ban, he was the man of the hour in this industry. He is the chairman of the famous Xingtian Company.
65438+1In September 1996, Xingtian International established Xingtian Enterprise (China) Co., Ltd. in Changchun City, Jilin Province, and was approved by Jilin Province to engage in single-level pyramid selling, with good sales. Pan Changxiong, the pyramid scheme boss in those days, was actually a smart and modest person. He insists that pyramid selling is one of the future economic operation modes, and he also wants to develop diversified businesses on this basis. Even Xingtian Company has been enthusiastic about public welfare activities, and donated more than 4 million yuan in 1997 to build more than 40 Xingtian Hope Schools.
All this, in Pan Changxiong's description, seems to be very harmonious. However, in the ten-year history of direct selling in China, we have heard more reports that Xingtian Swing Machine is suspected of pyramid selling. Pan Changxiong's proud "rocking machine" has become synonymous with "illegal pyramid selling" and "mouse club".
give up
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