Red is a warm, impulsive and powerful color that can accelerate muscle function and blood circulation. Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often can understand the meaning of warning danger without reading the content carefully.
Big red is generally used for striking, such as a red flag and a little red among evergreen trees; Light red is generally gentle, such as the layout of new houses and children's clothes. Crimson can generally be used as a foil, which has a deep and warm feeling.
Red and light yellow match best, big red excludes green, orange and blue (especially dark blue), and neutral matches cream yellow and gray.
Orange orange
Orange is a bright and lively color and the warmest color in the warm color system. It reminds people of golden autumn and rich fruits. It is a rich, happy and happy color. When orange is slightly mixed with black or white, it will become a steady, subtle and bright warm color, but when mixed with more black, it will become a burnt color; Adding more white to orange will bring a sweet and greasy feeling.
The visibility of orange is very high. Among the industrial safety colors, orange is a warning color, such as motorcycles, mountaineering clothes, backpacks, life jackets and so on. Orange can generally be used as a festive color, but also as a rich color, such as many decorations in the palace. Orange can be used as the decoration color of the restaurant. It is said that using oranges in restaurants can increase appetite.
Orange is matched with light green and light blue to form the loudest and happiest color. Orange and light yellow have a comfortable sense of transition. Generally, orange can't be matched with purple or dark blue, which will give people a feeling of uncleanness and obscurity. Because orange is very bright and dazzling, it sometimes makes people have a negative and vulgar image, which is especially easy to happen in the use of clothing. Therefore, when using orange, we should pay attention to the choice of matching colors and expressions in order to set off the bright, lively and delicious characteristics of orange.
Yellow yellow
Yellow is brilliant, with the brilliance of the sun, symbolizing the light of wisdom that illuminates the darkness. Yellow has golden light, symbolizing wealth and power, and is the color of pride. Among industrial colors, yellow is often used to warn of danger or remind attention, such as yellow lights on traffic signs, large machinery for engineering, raincoats and rain boots for students, etc. Yellow can achieve infinite expansion of power against the background of black and purple, and light pink can conquer the proud yellow prince like a girl. Yellow and green collocation, full of vigor and vitality; Yellow and blue match, it looks beautiful and fresh; Pale yellow and dark yellow are the most elegant combinations.
Pale yellow can match almost all colors, but if you want to stand out, you can't put it on other light colors, especially white, because it will make you see nothing. Dark yellow can't be matched with deep red and deep purple, and it can't be matched with black, because it will make people feel obscure and dustbin.
Green green
In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the needs of service industry and medical care industry. In order to avoid eye fatigue when working in factories, many working machines also use green, and in general medical institutions, green is often used in space color planning, that is, marking medical supplies.
Bright green is a very beautiful and elegant color. It is full of vitality and symbolizes life. Green is generous and can accommodate almost all colors. Green has a wide range of uses. Whether in childhood, youth, middle age or old age, the use of green will never lose its liveliness and generosity. Green is indispensable in all kinds of paintings and decorations, and can also be used as a leisure color.
Green is yellow-green, simple and young; Green permeates blue into blue-green, handsome and open-minded. Gray-green is still a quiet and peaceful color, just like a forest in the twilight or a field in the morning fog. Dark green and light green have a harmonious and peaceful feeling together; Green and white collocation, looks very young; Light green with black, beautiful and generous. The combination of green and light red symbolizes the arrival of spring. However, dark green is generally not matched with deep red and purplish red, which will have a messy and unclean feeling.
Blue blue
Blue is a broad color, and the vast scenery of the sky and the sea is blue. Blue is the symbol of eternity and the coldest color. Pure blue shows a kind of beauty, gentleness, reason, peace and cleanliness.
Blue has a rational and accurate image because of its calm characteristics. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color and corporate color, such as computers, cars, photocopiers and photographic equipment. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals.
Blue has a wide range of uses. Blue can calm the mood. Sky blue can be used as decoration for hospitals and sanitary facilities, and also as clothing and curtains in summer. Generally speaking, painting and various ornaments are also inseparable from blue.
Different combinations of blue and white are bright, refreshing and clean; Blue and yellow collocation, big contrast, big brightness; Large pieces of blue generally do not match green, but can only penetrate into blue-green, lake blue or cyan, which is also an intoxicating color; The combination of light green and black is solemn, mature and educated. Deep blue can't be matched with crimson, purplish red, dark brown and black, because it has neither contrast nor lightness, only a feeling of being stolen.