How to make everyone in the company an efficient worker? Please let your enterprise upgrade to 2.0 as soon as possible! Title: Enterprise 2.0
ISBN:978-7- 1 1 1-34 102-4
Author: (America) Andrew P. McAfee
Format: 16
Release date: 20 1 1.
Pricing: 36.00.
Press: Machinery Industry Press This is a book to discuss the application of new technology, and it is also a book to stimulate new management thinking. "Enterprise 2.0" aims to break down the network technical barriers for enterprises, make use of the web2.0 platform and benefit from it.
What is Enterprise 2.0?
Enterprise 2.0 is a spontaneous social software platform for enterprises or between enterprises and their customers, partners and suppliers.
Social software is turning "human-computer interaction" into "everyone interaction". Enterprise management is also changing from "data-centered" to "people-centered".
In just over ten years, e-mail has replaced fax as a tool for business communication. Nowadays, the communication means of Web2.0, especially the unified communication (Internet-based IM instant messaging, voice and video) technology, has a tendency to replace email and telephone as the mainstream communication means.
This book helps you start your journey to explore Enterprise 2.0-
This paper expounds how Google, BBC and CIA, the early adopters of enterprise 2.0 technology, benefited from it.
Point out how to deploy Web 2.0 technology correctly to generate specific business profits;
Reveal the real risks and obstacles of Enterprise 2.0;
Guide enterprises to deploy enterprise 2.0. Andrew mcafee
Research experts and opinion leaders of Enterprise 2.0. Si Long School of Management, Massachusetts Institute of Technology, digital commerce Center, chief research scientist, technical innovation management and operation management expert, has provided consulting for many well-known multinational companies. In 2006, mcafee published an article in Si Long Management Review and put forward the concept of "Enterprise 2.0". We are at the peak of a management revolution, which is as profound and turbulent as the modern industrial revolution. This revolution is driven by powerful new collaborative technology, which will fundamentally reshape the nature of work, the boundaries of enterprises and the responsibilities of enterprise leaders. In enterprise 2? In the concept of 0, Andrew mcafee provides us with a basic insight into the key and rapidly changing relationship between IT technology and enterprise organizations. You need to read this book if you want to position the future of the enterprise as guiding rather than following.
-Gary Hammer, author of Leading the Revolution and Fighting for the Future
When enterprises and organizations make full use of Web 2? With the power of technology, we will see the next important trend of many enterprises and regions using the Internet to promote productivity. McAfee elaborated on the necessity of grasping Enterprise 2? 0, we need to change the way of thinking and establish a new business model.
-john Chambers, Chairman and CEO of Cisco.
Andrew McAfee used Enterprise 2? The concept of 0 defines a real breakthrough innovation. After reading this book, you will certainly benefit a lot.
-Christensen, professor of business management at Harvard Business School, author of The Innovator's Dilemma.
This book explains Web 2? The concept of revolution and its significance to managers. This book briefly introduces new technologies, what functions these technologies can bring to organizations, and what challenges these technologies will face in the implementation process. Maybe you are not familiar with Web 2? 0, but I strongly recommend you to read this book.
-Warren MacFarlane, Professor of Business Administration at Harvard Business School
Professor McAfee wrote this book for the real "silent majority", and millions of people around the world paid a high technical price in their posts. This book will show managers outside the IT industry how to integrate into the new wave of free and collaborative software that they are willing to use at present.
Bruce Richardson, director of AMR research program
Andrew McAfee discovered and formed the early enterprise 2? 0, and clearly sort out what value new technologies and new application waves will create for long-term solidified business rules. He not only effectively grasped the key points of the technology itself, but also paid attention to the realization of these technologies in future business. Along the line of sight of his research, today's enterprise managers can get the opportunities and challenges of these development trends, as well as the value that technology can create for the organization.
—— Roger Roberts, Director of McKinsey's North American Business Technology Strategic Services Project.
The development of technology constantly enhances the transparency and popularity of the company's business decisions, ensures the business transformation and guides the competitive advantage of enterprises. Mcafee knows very well how IT technology creates rules that transcend customer value. In his book, he expounds the framework and methods to help organizations get the maximum value of input.
-CEO of Apotheker Hewlett-Packard Company (former CEO of Sipuai Company)
Web 2.0 opens up a new field for collaborative work, which indicates the revolution of innovation and productivity. Andrew McAfee provided the best guidance for the new position of this revolution, which will help wise executors to take the initiative before starting commercial competition.
-Eric Bren, professor of Si Long School of Management at MIT in joelson, director of MIT digital commerce Center, and one of the authors of Wired for Innovation.
This book explains the concept of the Web 2.0 revolution and its significance to managers. This book gives a brief introduction to new technologies. What functions can these technologies bring to the organization? What are the challenges in the implementation process? Maybe you are not familiar with Web 2.0 technology, but I still strongly recommend you to read this book.
-Warren MacFarlane, Professor of Business Administration at Harvard Business School
Web 2.0 opens up a new field for collaborative work, which indicates the revolution of innovation and productivity. Andrew McAfee provided the best guidance for the new position of this revolution. These instructions will help wise managers to take the initiative before starting business competition.
-Eric Brinjohnsen, Professor of Si Long School of Management, Massachusetts Institute of Technology, The General Trend of Enterprise Socialization Cooperation.
This is a book about the application of new technology, and it is also a book to stimulate new management thinking.
The Internet has already entered the Web2.0 era, and everyone will be familiar with the Web 2.0 technology. With these tools, users can create their own online content, rate, tag and annotate other people's content, and interact with others virtually on the network. However, we are familiar with blogs, social networking sites, wikis, Weibo and so on. Most applications originated from individual consumers. Subsequently, sharp-thinking enterprise users found that the use of information by these applications may bring help to enterprise operations, and Web2.0 technology has also been used in enterprises; Gradually broke through the enterprise boundaries and extended to customers, partners and suppliers. As a result, Enterprise 2.0 came into being.
Andrew McAfee, the author of this book and the chief research scientist at the digital commerce Center of the Si Long School of Management at MIT, coined the term "Enterprise 2.0" in 2006 and defined it as "spontaneous social software platform of an enterprise or spontaneous social software platform (ESSP) between an enterprise and its customers, partners and suppliers". Enterprise2.0 "provides a series of methods to visualize the inherent patterns and structures in the interaction within or between organizations", that is, to break the shackles of information islands and enterprise boundaries that we are increasingly concerned about. Its most prominent feature is that it does not stipulate the workflow, roles and responsibilities in advance, nor does it stipulate the dependence between employees, but allows them to form spontaneously. This is a fundamental change. Most enterprises use software to clearly define who will do what when and who will be responsible for making which decisions. ESSP advocates enterprises to adopt a more open approach: let people create and improve content equally, without preconditions.
At the same time, he also showed us the "SLATES" technology portfolio to guide how to implement enterprise 2.0 innovation on the framework of ESSP. SLATES is the abbreviation of six words, which describes that enterprises search and connect information into a meaningful information ecosystem through links in the Web model, thus providing a convenient social tool for content creation. At the same time, tags allow users to create self-organizing structures and provide intelligent content suggestion extensions like e-commerce recommendation systems. At the same time, information signals are used to let users know about the release and update of enterprise information they care about.
As one of the earliest providers of Web2.0 social collaboration solutions in China, we have accumulated a lot of technical resources, experience and customers in this field through exploration, practice and development in recent years. The release of the Chinese version of Enterprise 2.0 is the icing on the cake, which can guide and encourage more domestic enterprises to step into the ranks of 2.0 quickly. In our experience, to accurately grasp the essence of Enterprise2.0, we must first clarify two concepts: What is social software? How do enterprises realize collaboration based on ESSP?
Social software: From a sociological point of view, the behavior of human individuals or several individuals consciously or unconsciously influencing others (individuals or groups) is called social behavior. The sign that affects others is that the perceptual process or behavior of others has also changed due to the performance of behavior or the release of signals. In this case, individual behavior is social. No matter how complicated feelings a person keeps a diary at home, it belongs to personal feelings; But when he published his diary as a blog, his behavior became social, because others perceived his information. When you are not satisfied with ordering a book from the website, it is also a personal act if you just throw it on the ground and kick it; But if you make a very sharp comment on the shopping website, it becomes a social behavior, because you affect the feelings of others when they choose. So SNS, blogs, Wiki, Weibo, etc. These softwares based on Web2.0 technology, namely social software, help individuals or groups, even an enterprise and organization, to realize the social transformation of behavior. The sociality of this software also makes the internet application gradually change from the traditional "human-computer interaction" to "everyone interaction"; The management of enterprises has also changed from "data" to "people".
Collaboration: The subtitle of this book-a new collaboration tool for enterprises to overcome challenges-emphasizes "collaboration". Collaboration means that everyone cooperates with each other for the same goal. In the process of cooperation, we should let the right people get the right information at the right time, so as to make the right decision. This wise and rapid decision-making helps enterprises or organizations to complete their work tasks. Good cooperation means good enterprise operation. By strengthening cooperation to improve operational capabilities, enterprises or organizations can expand the scope and functions of their processes and develop new business methods. Good cooperation in information sharing and decision-making can reduce production costs, stimulate innovation, shorten time to market, improve the quality of products and services, and open up new business opportunities, thus bringing better business performance. Social collaboration technology can help enterprises or organizations enjoy information and professional knowledge in ways that were impossible in the past. Just as database has changed sales and marketing activities, e-mail has changed people's communication methods, ERP system has changed enterprise operations, and Enterprise2.0 has significantly improved the way people interact and enjoy information.
Only by deeply understanding the connotation of socialization and collaboration can enterprises successfully evolve to 2.0. From a practical point of view, the development of Enterprise 2.0 in China is still in its early stage, and its understanding and expectation are quite different. I have participated in some seminars of business schools, enterprises and commercial media, and found that people mostly discuss this concept from the perspective of pure management and corporate culture. They believe that Enterprise2.0 will break the traditional hierarchical system and power structure, bring chaos and security problems to enterprises, and fear of losing control will become an obstacle to enterprise management. Too many worries. In fact, our customers have crossed many industries, with different scales, and most of them have successfully entered the ranks of Enterprise2.0. Practice has proved that Enterprise2.0 cannot be discussed without technology, otherwise it will be passive water; Nor can we abandon management and regard it as a pure application of new technology, otherwise it will be a tree without roots. The author of this book also uses a large number of cases to illustrate that technology and management (enterprise culture construction) are two complementary aspects of enterprise 2.0, and the construction of enterprise culture is top-down within an organization, so whether the management accepts the concept of enterprise 2.0 will become the key factor affecting its promotion. In the world of Web2.0, people must abandon the traditional way of thinking of "control". In fact, social software is prompting enterprises to meet the challenges brought by the application of new technologies with a more open mind. It is also the case that intellectual resources under the free system can exert their greatest creativity.
This is an irresistible trend. It is also mentioned in the book that the so-called Generation Y is becoming the mainstream in enterprises. They are young people from Xin Kai, QQ, MSN and Facebook. They live and work in the Web world, which is bound to promote the Web application of enterprise applications such as CRM and ERP, and integrate with social software. For example, the concept of social CRM has also become popular; ERP has also gone through the ERP I stage (limited to the internal application of enterprises) and entered the ERP II stage (connecting suppliers and partners in the supply chain management system), and Enterprise2.0 is promoting the ERP III stage (sharing enterprise information with customers) to become a reality.
We believe that Enterprise2.0 must be the integration of Web2.0 technology, social software, community, business processes and enterprise applications. Although it involves the change of enterprise management culture and the improvement of business process, and the level of participation is very extensive, it does not need to learn, is easy to accept and has low cost, which will become the key factor for the rapid popularization of enterprise 2.0.
From a longer-term perspective, we can imagine the future of the younger generation. Most of them are post-90s. Let's call them Generation C. They always keep in touch and like to communicate. They are content-centered, everything is computerized, and their work is community-oriented. . . By 2020, this generation will account for 40% of China's total population, and more than 50% of employees in large enterprises will belong to a large number of virtual organizations, making their work and life more encrypted. By then, the concept of "Enterprise 2.0" will no longer exist in the business world-because everyone will become a 2.0 enterprise.
Who would have thought that e-mail has replaced fax in business communication in just over ten years; Who can deny that in the next few years, Web2.0 communication means, especially unified communication (Internet-based IM instant messaging, voice and video) technology will replace e-mail and telephone and become the mainstream?
Business is no longer isolated, and contact is inevitable. Pick up this book and start your journey of enterprise 2.0 exploration!
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Recommendation order
Chapter 1 ┊ Introduction
Part 1
The first part of enterprise 2? 0
The power of technical cooperation
┊ Chapter II Puzzlement and Missed Opportunities in Team Work:
Study on four cases
┊ Chapter III Network 2? Source of 0:
Enterprise 2? The History, Significance and Definition of 0
┊ Chapter 4 Old Problems, New Methods: Enterprise 2? Target of 0
┊ Chapter V Unique Value: Enterprise 2? Benefits of 0
the second part
The second part is successful.
┊ Chapter VI Challenges and Countermeasures: The fetters of adopting new tools and methods.
┊ Chapter 7 Going Mainstream: Enterprise 2? 0 blueprint for success
┊ Chapter 8 Looking to the Future: Vision, Trap and Confrontation
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