In recent years, new energy vehicles have flourished in China. At first, consumers were willing to buy new energy products based on the advantages of "no lottery, no limit" and low travel cost. But now the subsidies for new energy vehicles continue to decline, and the market continues to flood into new entrants. To be a new energy brand, we must re-select a new track based on the needs of consumers-intelligence.
Market certification of scientific and technological strength, the fastest delivery of 10 thousand.
If you carve but give up halfway, even a rotten piece of wood will not break; If you keep carving, even metal and stone can be carved.
Although electrification is in the first half and intellectualization is in the second half, China brand's pursuit of intelligent technology is not later than the research on new energy vehicles. At this moment of accumulation, the intelligent technology of the whole industry needs to be transformed urgently.
At the same time, the power and endurance of new energy vehicles have reached a high level, just like a cup of delicious milk tea with a sweet snow top will be more popular. For new energy products, the current mainstream young consumer groups have also begun to pay attention to the icing on the cake of "wisdom".
Since the birth of the first Internet car in China, through unremitting efforts, in just a few years, mainstream brands in China have completed the 100% networking and driving assistance of their product matrix. With the popularity of internet cars, the cost of remote control, voice control, car home interconnection and other functions is reduced under the scale effect. Low-end brands can catch up with high-end new energy products by stacking materials, and gradually narrow the gap in the intelligent field.
Therefore, high-end new energy brands need to be more "refined" to maintain their advantages. Only by making users feel the product value and brand sincerity in all aspects, including intelligent technology, can they be recognized by users and pay for it.
As the fastest new energy brand in China, the number of deep blue automobile terminals reached 1 1650 in February 2022, an increase of 42% from the previous month. As the first car of Deep Blue, in the first quarter of 2023, Deep Blue SL03 delivered a total of new cars 18808. Since its listing, Deep Blue Auto has been recognized by 50,000 users in 2 15 cities nationwide, followed by Deep Blue S7.
Since the release of Deep Blue brand, in addition to high-quality products such as Deep Blue SL03 and Deep Blue S7, "Force Electric" technology, EPA 1 all-electric digital platform, semi-solid battery and other technologies have come out one after another, which makes the market and consumers intuitively realize the powerful scientific and technological strength of Deep Blue automobile, thus resisting the competitive pressure in the high-end new energy market and achieving good results.
Creativity empowers "freshness" and its value is irreplaceable.
Just like all skin care products, girls like Bose of Helena Rubinstein and PITERA of SK-II are always willing to spend more money because of their different functions and experiences. Under the general trend of consumption upgrading, consumers are not so sensitive to the price of high-end automobile brands, but are more looking forward to whether a product can bring them a better experience and more freshness.
The products of Deep Blue Auto live up to users' expectations. Two cars, Deep Blue SL03 and Deep Blue S7, are equipped with "ceiling" chips of vehicle specifications-Qualcomm Snapdragon 8 155 chips.
Among them, Qualcomm 8 155 chip comes standard on dark blue SL03, and the starting price is 17 19000. Throughout the industry, Qualcomm Snapdragon 8 155 chips are usually only used as standard for 25W+ products. As the first SUV of Deep Blue, Deep Blue S7 is also expected to bring enough ideal value to users. Thanks to Qualcomm Snapdragon 8 155 chip, the cold start time of Deep Blue S7 is reduced by more than 50%, as low as 10s.
At the same time, the 15.6 inch intelligent steering sunflower screen designed according to the ergonomic principle can rotate 15 left and right, and it can also be flexibly controlled by voice. For most high-end new energy brands, the cockpit large screen designed to show the sense of science and technology can only be rigidly fixed in one place, and some designs are inappropriate and even hinder the vision. In contrast, the sunflower screen of Deep Blue Auto is not only creative, but also more free and flexible.
In addition, the dashboard that has accompanied the car for more than a hundred years has also been completely innovated by the dark blue S7. AR-HUD holographic augmented reality system based on ultra-wide-angle projection area can selectively transmit driving, navigation, entertainment, settings and other information. You just need to focus on moving forward, and the digital projection that once only appeared in science fiction movies appears in front of you. Vehicle information and driving environment are controlled by one hand, which is convenient and fast, and greatly improves the driving safety.
Looking at the whole industry, it is also a car machine. When other products are still slowly starting to run, deep blue cars can bring users an increasingly smooth quality experience. At the same time, technological innovation makes deep blue automobile products represented by deep blue S7 add some irreplaceable value in intelligent technology.
There is atmosphere and ceremony, enjoy the cockpit, and directly hit the pain point of consumption.
After years of exploration and running-in, consumers have gradually broken away from the state of "squandering flowers and getting attractive", and have a deeper understanding of new energy products and know what they want and need. Deep Blue Auto, which has full experience in the industry, knows that only high-quality experience is the pain point of young people's consumption, and high-end brands need to add some "sense of ceremony" to retain young people.
In order to improve the user experience, Deep Blue S7 adopts the common arm design of luxury cars such as Mercedes-Benz, which can reserve more leg space for drivers.
On this basis, it is also the world's first product equipped with front row double zero gravity massage seats, with120 seat adjustment, which can realize the true lying with the heart and knees level. Zero-gravity seats can usually only be seen in the second row of 25W+ 6/7-seat cars. However, not every family in China has such a complicated population structure, or they have to take their families with them every time they go out. The experience of the driver is as important as that of the co-pilot.
In addition, with a dark blue S7 with a width of 1930mm and a wheelbase of 2900, the cabin space has sufficient depth and lateral width, and with the flat rear platform, every passenger can get the same comfort.
In terms of visual experience, Deep Blue S7 is committed to creating a "comfortable exclusive seat". A 12.3-inch co-pilot extrasensory intelligent screen that can rotate at 0-135 is set in the co-pilot area, lying on the zero-gravity seat with excellent support, and the starlight projected from the panoramic sky at1.9m2 overhead. Surrounding you is a smart 64-color ambient light.
The more high-end products, the more attention is often paid to the quietness of the cockpit. Even in the invisible design details, Deep Blue S7 is creating value. It uses the double-layer sound insulation glass on the front door and window to optimize the NVH of the cockpit, and the ears will be clean as soon as the window is closed. At this time, listening to favorite songs through the DEEPAL 14 speaker system including the driver's headrest speaker is really a "lossless" music experience.
In addition, traditional car lights usually have only two functions: lighting and warning. This time, the dark blue S7 also played "new tricks" on the headlights. It has as many as 696 LED light sources to build a lantern interactive platform, which can display special animations according to different scenes. Even if it is inconvenient to communicate in words under a window, it can also transmit information with temperature. A romantic and gorgeous firefly breathing light is set in the D-pillar, which makes the car more ceremonial.
At present, mainstream consumer groups pay more attention to self-expression while taking into account the needs of their families. The development of an automobile brand pursues long-term "business", attracting and retaining users. In the past, the simple and rude stacking of materials to attract consumers is not feasible, but what can really increase users' trust and stickiness to the brand is the experience of the product itself, while Deep Blue focuses on optimizing the cockpit scene experience, which is more advanced and more suitable for the current consumer demand.
Kan car said:
Directly attacking the pain points of contemporary electrification travel, Deep Blue Auto is committed to achieving scientific and technological equality through Pratt & Whitney Technology. In the context of the collective upward trend of China brands, the premium of domestic high-end new energy brands is too high, and cutting-edge technologies and experiences are monopolized. Therefore, the industry needs "beneficiaries" such as Deep Blue Automobile to realize equal rights in science and technology, and to promote more cutting-edge technologies from "early adopters" to popularization, so as to accelerate China's automobile to the era of electrification.
This article comes from the author of Easy Car Number, Volkswagen Watch Car, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.