Easy Car: Hello Yao Jingli! Talk about your experience in the automobile industry and the influence of the Internet on the automobile industry.
Yao Jingli: I entered the automobile industry in 2008, and this year is 12! It can be said that it is a group that grew up with the automobile market in China and witnessed the rapid development of the automobile industry. When I first entered the business, I was doing sales in a big exhibition hall of a motor city in Shaoyang. At that time, the network platform was not so developed, but the customer's willingness to buy was very strong. I remember the first car I sold at that time, the customer rushed in and asked how much it was, paid cash and took it away. In 2000, with the rapid development of the Internet, customers obtained the information of comparison vehicles online for the first time and placed orders online. Our traditional 4S store has gradually established a perfect online sales department, inviting customers to the store for test drive and car purchase by telephone. When I was in Cadillac, I was in charge of the online sales department for a while, and I have a deep understanding of this. The number of customers brought by the car vertical website is no less than the natural passenger flow from the exhibition hall to the store, so our group also attaches great importance to the online marketing business, especially when the COVID-19 epidemic broke out in 2020, the cooperation with the car vertical website became closer. 20 19 was transferred from Changsha to Hengxin Luwei Jaguar Land Rover as the general manager. It is also the first time to pay more attention to and expect online marketing data. At present, our brand models need more exposure and traffic.
Easy Car: Speaking of our brand Jaguar Land Rover, let's talk about Jaguar Land Rover.
Yao Jingli: Jaguar Land Rover brand is really touched. I have heard some voices before, and the word-of-mouth and quality are not very good, but contacting Jaguar Land Rover brand for more than a year has completely changed my cognition. From the brand, power, control, comfort, especially off-road performance, I feel the same way and become more and more confident. I also fully believe that the prospect of this brand is very good.
Easy Car: It is said that every man has a Land Rover dream! Which Jaguar Land Rover do you like best? If you were a Jaguar Land Rover brand recommendation officer and recommended a car to your wife's female peers, which car would you recommend?
Yao Jingli: I am a professional manager now, so I prefer Range Rover at this stage. I like to drive fast and pursue a sense of speed. Traffic can give me good feedback, and the traffic space is very good, which can fully satisfy the family's self-driving travel and take into account daily business purposes. If I recommend a car to my wife's female peers, I will recommend Jaguar XEL, which has elegant appearance, smooth body lines and simple and exquisite interior. From the feedback of our car owners, most of the people who choose Jaguar XEL are women who pursue quality of life. This car is very ok in terms of cost performance and product strength. Even our after-sales technical director drives Jaguar XEL, which shows that the quality of XEL is very reliable.
Easy car: The outbreak of epidemic in 2020 will bring more challenges and opportunities to the operation of automobile 4S stores. Next, let's talk about your management.
Yao Jingli: The sudden outbreak of the epidemic really had a great impact. 2020 is not easy for everyone. Our group is headquartered in Wuhan, which bears the brunt of the epidemic, but the group has given us a lot of guidance and support. I always think that to manage a team well, team cohesion and team confidence are very important, so the first thing after taking over is to have a heart-to-heart talk with every employee, understand their voices, give confidence to the team and condense team spirit. February began to organize employees to work online and conduct online training. After the epidemic situation gradually improved, we organized employees to be on duty in batches. With the efforts of all the staff, we completed the monthly task in February and rewarded the outstanding teams and individuals. This made me and my team more United, and the completion rate in March was nearly 120%. 2020 is also a year of management breakthrough. Every employee has his own uniqueness. I also try many ways to adjust the thinking of middle managers, communicate one-on-one and get to know the team. The team is stable, and the results are naturally gradually improved. In 2020, we overfulfilled the task of the manufacturer. In 20021year, we will continue to improve the management level, closely follow the brand tonality of Jaguar Land Rover, and strive to achieve various performance indicators.
Easy Car: Judging from your management thinking, you pay more attention to people-oriented. I believe that under your leadership, Changsha Hengxin Luwei's performance will also improve steadily in 20021! The Spring Festival is coming, please send your best wishes to the netizens who change cars.
Yao Jingli: Thank you for your support to Changsha Hengxin Luwei! Thank you for your attention to us! Happy new year to you all! Happy family! All the best!
Changsha hengxin luwei auto sales service co., ltd
Sales hotline: 073 1-88 199888.
Address: Jiucheng Automobile Park, Hanpu Middle Road, Shi Xue Street, Yuelu District, Changsha, Hunan.