The business of an enterprise comes from customers, and different customers bring different values to the enterprise. Therefore, in order to manage customer groups with different values, enterprises begin to classify customers, and the most common way is to implement membership system, so that customers at different levels can enjoy different services and concessions, thus increasing customer satisfaction and loyalty. Then, how to implement the membership system, so that customers at different levels can bring different values? Today, I will tell you how enterprises use Rushcrm system to establish membership system.
(1) Collection of customer information records
To implement the membership system, the first thing is to collect customer information. Rushcrm system can help enterprise personnel to sort out customer information, establish customer files and record all effective customer information, such as gender, name, industry, interests, preferences, economic situation, purchase records, consulting records and so on.
And customer details can be recorded in the system, such as ordering time, products purchased, product type, quantity, price, ordering frequency, etc. Enterprise managers want to see the detailed information of a customer and directly search some information of the customer (such as name, phone number, company name, etc.). ) in the search column of the customer management system, so as to list all customer data including searching for some information at the first time.
(2) Classification of customer members
Enterprises can calculate the actual value of customers according to the above data, and combine the calculation methods such as consumption amount and consumption frequency to divide customers into high-consumption members, general consumption members and low-consumption members.
For different members, it is necessary to analyze customers' purchasing behavior and provide targeted personalized services, such as analyzing customers' approximate value range through customers' purchasing frequency and amount, and focusing on maintaining customers with high frequency and high consumption.
(C), customer consumption analysis
Analyze customers' consumption habits through the frequency, quantity, price and type of products they buy, so as to follow up in time and give preferential treatment.
For example, an enterprise selling baby milk powder series, through analyzing the consumption behavior of customers, draws the conclusion that customers who buy a can of milk powder will generally buy it again in the third week, and the sales staff of the enterprise will tell customers by telephone, text message, email, etc. before the third week that all other products will be 20% off after buying milk powder this week, which greatly increases the sales of other products of the enterprise and greatly promotes the development of the enterprise.
The advantage of customer management system is that membership system can be integrated into the process of customer management. Through Rushcrm, enterprises can not only realize customer classification management, but also get customer value through system analysis, so that customers with different values can create greater value for enterprises and promote the rapid development of enterprises.