Brand strategy of Shanghai Langbiao Enterprise Management Consulting Co., Ltd.

The brand strategy formulated by Langbiao is to define the relationship among brand role, range of brands and brand (company brand, associated brand, product brand, etc.) according to the company's brand objectives. The correctness of brand structure strategy is very important, because it has potential influence on investment direction and long-term brand growth.

The implementation of brand strategy requires enterprises to take brand as the center, take appropriate product and service decisions, formulate brand extension strategies, complete brand acquisition and enter new business areas. By clarifying these strategic issues, the company will be in a more favorable position and create its own unique image. For companies that want to gain a place in the market and have a good image, a firm and forward-looking brand strategy is essential.