Big brands and big law firms are doing it.
Among the law firms in Beijing 10, PCG and Shi Jing have been doing network promotion for a long time, PCG headquarters has done brand promotion, local branches have done case source promotion, and Shi Jing and Kerry law firms have also done long-term promotion.
Famous local places have been digging the internet.
Guangzhou Guo Hui Law Firm, Shanghai Heji Law Firm, Foshan He Xiong Law Firm, Dongguan Antong Law Firm, Zhongshan Guanghan Law Firm, etc. They are very famous in the local area, and they have launched network promotion to obtain the source of the case.
Individual lawyers rely on the internet.
Individual lawyers from all over the country have also joined the paid promotion industry. Some lawyers set up websites to optimize SEO or cooperate with third-source platforms such as Hualu. To get the source of the case.
The promotion of the law firm is promising.
Lawyers, law firms and legal platforms have entered the game, which proves that online promotion is promising. The author is responsible for the paid promotion of a law firm in Guangdong in the Pearl River Delta, and receives more than 0/00 phone calls from clients at most one day, including criminal, marriage, traffic and work-related injury cases.
The average input-output ratio of paid promotion in law firms is about 1:5 (pay 1 yuan advertising fee, and collect money from 5 yuan).
There are many channels and high professional requirements
At present, the network promotion channels are mainly Baidu Bidding, 360, Shenma and sogou, supplemented by headlines (including Tik Tok), Taobao Tmall, Meituan, and some industry platforms, such as Baidu Pro, Hualv.com, Fatu and Zhaofa.com. ..
Light assets, high return on investment
After the transaction test, the author found that the best results are Baidu bidding promotion and headline information flow promotion. Baidu can achieve more than 1:5, and the headline can achieve a return on investment of around 1:8.
Promoting talents is the key to success.
Input-output ratio depends on the experience and level of extension workers. Industry experience is particularly popular. Without the promotion experience of law firms, there will be many false and wrong cases in the early stage. It is very likely that into the pit will get worthless trivial advice.
In short, the network promotion of law firms is the general trend and the competition is becoming increasingly fierce. Finding the right professional extension personnel is particularly critical.
This industry will not lose money if it achieves 1:2.5. Veterans can do it 1:5. My friend and a great god can do it 1: 10.