Visual communication design refers to the process of analyzing and summarizing information according to specific design purposes through basic elements such as words, graphics, colors and shapes, and carrying out design creation, which is to convey visual information to the audience and have an impact on the audience.
Simply put, visual communication design is the design that is conveyed to the audience through visual media performance. It is "the design of showing, the design of informing". Generally speaking, visual communication can be summarized into four procedures: who, what, to whom, effect and influence. In our life, visual communication design involves many fields, such as television, movies, architecture, plastic arts, various design products, as well as various icons, stages, text design and so on.
Main employment direction: the employment prospect of visual communication design major is very broad.
Graduates can be graphic designers in the graphic design departments of advertising companies and design companies;
Art editor, Graphic Design Department of TV stations, newspapers, magazines, large websites and other media units;
As a graphic designer in the planning department of enterprises and institutions.
Visual communication design majors are in the following fields: press and publication, color printing, print advertising, outdoor advertising, enterprise CIS planning and design, poster design, poster design, publication design, product packaging design, commercial hand-painting, website image design, webpage production, Flash, animation design, commercial photography, home decoration design, renderings design, exhibition design, garden design, architectural design and landscape design. Film and television production, column packaging, corporate image promotion, film communication, product feature films, conference etiquette shooting, film and television editing, voice editing, MTV production, TV title production, etc.